News Trademark Registration LeBron James’ Trademark Application for ‘Taco Tuesday’ Denied
Recently, the United States Patent and Trademark Office (USPTO), has turned down the Los Angeles Lakers basketball star LeBron James’ Trademark Application for the phrase ‘Taco Tuesday.’ The USPTO stated that the proposed mark is a commonplace term. It further explained by saying that the phrase ‘Taco Tuesday’ is an expression or a message used by various sources to a great extent and solely conveys a familiar, well-recognized, or ordinary concept. Moreover, the office presented various news articles as evidence to show that people around the world widely use the phrase ‘Taco Tuesday’ to express their enthusiasm for tacos by celebrating and promoting them on the dedicated weekday, i.e., Tuesday. The USPTO also referred to the similarity of ‘Taco Tuesday’ to another already existing trademark, ‘Techno Taco Tuesday’ owned by an entertainment company in Las Vegas. The office stated that removing a word from a Registered Trademark doesn’t overcome a likelihood of confusion. James had filed the trademark application last month on August 15, 2019, through his company LBJ Trademarks LLC, to use the phrase for online entertainment services, podcasting services, and his social media posts related to