KASHISH 2024 Social Media Report

www.digitalfix.in

KASHISH 2024 SOCIAL MEDIA STATS March 1 – May 31, 2024

Report Compiled using: Analytics by individual platforms

SNAPSHOT Instagram • Total Impressions: 880, 921 • Total Profile visits: 26k+ • Engaged upto 20K accounts

Reach Ratio of Follower : Non-Follower:: 1.7% : 98.3

Twitter: • Total Impressions: 105,118 • Avg. per day impressions: 1.9K (during festival days)

Facebook: • Total Impressions: 409,109 • Daily Reach: 3.2K people

INSTAGRAM @kashishfilmfest

INSTAGRAM INSIGHTS • Total Impressions: 880,921 • Total accounts reached: 404,644 • Accounts Engaged: 19,945

Account Reach

• Increase in followers: 1276 • Follower : Non-Follower:: 1.7% : 98.3 • Total Profile Activity: 28,238 • Profile Visits: 26,038 • External Link Taps: 2,200

Followers

Non Followers

INSTAGRAM INSIGHTS Country

Reach

Cities

Reach

India

77.3%

Mumbai

29.8%

USA

5.4%

Delhi

5.6%

United Kingdom

3%

Bangalore

4.8%

Canada

1.6%

Pune

3.3%

Age Group

Reach

Gender

Reach

25-34

48.8%

Men

62.8%

35-44

22.8%

Women

37.1%

18-24

17%

45-54

7.3%

INSTAGRAM INSIGHTS

Total Posts: 181 | Total Stories: 632 | Total Reels: 38 | Total Live Videos: 4

REACH BASIS

ENGAGEMENT BASIS

Content Type

Reach

Content Type

Reach

Posts

282K

Reels

435K

Reels

129K

Posts

393K

Videos

1.13K

Stories

76.6K

Stories

25.7K

Live Videos

5K

INSTAGRAM INSIGHTS Posts Interactions: 19,370

Reels Interactions: 26,729

Likes

16,980

Likes

5754

Comments

605

Comments

321

Saves

342

Saves

228

Shares

799

Shares

426

Live Video Interactions: 9,314

Story Interactions: 189

Likes

427

Replies

69

Comments

24

Shares

120

Shares

33

Saves

10

Accounts Engaged

Accounts Reached

INSTAGRAM INSIGHTS

Accounts Engaged

Accounts Reached

INSTAGRAM INSIGHTS

INSTAGRAM INSIGHTS

INSTAGRAM INSIGHTS

INSTAGRAM INSIGHTS

Instagram Achievements are milestones creators / channels can earn based on certain actions and accomplishments. They can be earned by hitting content or account milestones related to: Post Likes.

Post Impressions.

Reels Plays. …and more!

INSTAGRAM INSIGHTS

Followers: 63.8 K

INSTAGRAM INSIGHTS

Followers: 547K

INSTAGRAM INSIGHTS

Followers: 10.4K

TWITTER @KASHISHFILMFEST

TWITTER INSIGHTS

• Total Impressions: 105,118 • Impressions during festival days: 9,918 • Avg. per day impressions: 1.163 K • Avg. per day impressions: 1.9K (during festival days) • Total engagement: 1,861

TWITTER INSIGHTS AVG. DAILY ENGAGEMENT

• Total engagement: 1.86K

Likes

Retweets

• Total Likes: 671

Link Clicks/ Profile Visits

18%

• Total Retweets: 232 • Total link clicks + profile visits: 326

21%

61%

TWITTER INSIGHTS

Earned Impressions: 4.6K

Earned Engagement: 1K

Audience Engagement Rate: 8.2%

TWITTER INSIGHTS

Followers: 682.6K

Followers: 8.4 K

FACEBOOK @KashishFilmFest

FACEBOOK INSIGHTS

• Total Impressions: 409,109 • Total Reach: 289,522 people • Avg. per day reach: 3,218 people • Total Profile Visits: 4,693 people • Total engagement: 1,403 people • Increase in followers: 125

FACEBOOK INSIGHTS Country

Reach

Cities

Reach

India

75.9%

Mumbai

12.9%

USA

5.3%

Kolkata

3.9%

Thailand

2.1%

Delhi

3.3%

Canada

1.9%

Bangalore

2.4%

Age Group

Reach

Gender

Reach

25-34

52.2%

Men

75.5%

35-44

17.5%

Women

24.5%

18-24

17.4%

45-54

7.5%

FACEBOOK INSIGHTS AVG. DAILY ENGAGEMENT

• Total engagement: 4075

Reactions

Comm

• Total Reactions: 799

Link Clicks

16%

• Total Comments: 189 • Total Link clicks: 1139

4%

53% 23%

• Other clicks: 2619 • Total Shares: 181

Shares

4%

Other clicks

FACEBOOK INSIGHTS

Highest reach: 2487 Reactions: 336

Highest comments: 16

FACEBOOK INSIGHTS Category: Charities and religious organisations

QUICK SUMMARY • Across the 3 platforms we received 13,95,148 impressions • Our audience composed of : Location: 85% India | 15% Global • Age: The audience majorly comprised of the age group 25- 34, followed by the age group 35-44. Males comprised upto 75% audience • User Generated Content (UGC) was up by 120% as compared to 2023 • There was a 65% increase in the earned engagement via UGC • Reels / videos saw the maximum of content interaction; followed by links and photos.

• Organically gained 1.4K+ followers for KASHISH Pride Film Festival across social media platforms

www.digitalfix.in

THANK YOU SOCIAL MEDIA MANAGEMENT BY: DIGITAL FIX contact@digitalfix.in | +91 – 986767 3008 | www.digitalfix.in

Report Compiled using: Analytics of individual platforms