SEO Tips To Rank Website Higher on Google | DigitalCrafts.in

SEO Tips To Rank Higher on Google

Search Engine Optimisation is one of the primary techniques used today so that your web pages show up on top of the search list in the world of web. The more your pages can rank on search results pages, the more traffic your site is likely to generate. For any website, the focus should be on constant improvisation of search visibility.

There are two major components of SEO: On-page SEO and off-page SEO.

! On-page SEO ! Off-page SEO

On-page SEO refers to the practice of optimising individual web pages in order to rank higher and more relevant traffic in search engines. The major on-page SEO things to keep in mind are: How are the crawlers crawling through your website and individual web pages?

• What is the UX (user experience) of the on-page content?

• How unique and original is the content in your website? Does it have relevant keywords?

• Internal links redirecting to your page with natural anchor text.

Off-page SEO refers to optimising refers to all the activities that you can do directly ‘OFF your website’ to effectively increase your page rankings on search engines.It includes a lot of factors that tell Google what others think about your site. The major off-page SEO activities include: • Providing backlinks to your website through Social Bookmarking • Making creative and compelling Infographics/Image Submissions • Submitting articles and documents online under your brand name (with backlinks) to create brand awareness.

• Comment under Blogs that are similar to your business and providing links to your website (if possible).

• Replying to various queries on Q & A sites, and redirecting users in those sites to your webpage.

Few key tips you need to know about SEO are:

1. Deactivate unwanted plugins, declutter sidebars and put only essential widgets there.

2. Provide links to other websites with relevant content. Links send trackable traffic and it makes your site more valuable and scalable resource.

3. Have web analytics installed in the very beginning. Keep a track on the movements in and on the website.

4. Write unique and relevant meta description for every content.

5. Use easy to understand URLs only.

6. Social media is an integral part of SEO strategy. Build momentum with it.

7. Use right keywords for your images for them to crawl on Google search’s dedicated image section.

8. Create and publish unique content consistently.

If you are really looking for search traffic, you should have a balanced focus on On-page SEO and off-page SEO. By understanding your users’ behaviour properly through these SEO techniques, you are bound to see great results coming your way.

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