Collective Advertising | Karriem A Muhammad

Collective Advertising By Karriem A Muhammad

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• Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.

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History • https://vimeo.com/203250991

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• Interactive Advertising: uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups

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Advantages • decreases the losses associated with poorly coordinated advertising • reduces the difficulties commonly encountered in clearly communicating an advertising message • helps overcome new product hurdles, such as a consumer rejection.

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Disadvantage • Requires more participation from users than advertisers

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Why Use Interactive Ads • Draws people in • Let’s the customer play with the tools – Spending more time

• Shows how innovative the company is

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How is Interactive Advertising Used • Mobile – Games – Taking pictures of QR codes

• Online – YouTube Videos – Emails • •

http://www.youtube.com/watch?v=ru-Qhuog8iw&feature=related ALWAYS CHANGING AND EVOLVING!

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Types Animated Narratives Audio & Video Discussion Environments Games Illustrated Essay Polls & Provocations Resource Banks Karriem a muhammad

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Types Interactive Images Interactive Maps Interactive Simulations Interactive Timelines Resource Banks

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How Does IA Pull Users In? •It's all fun and games!

• Using simple games, IA calls to a user's competitive side • Movement and color add to the pull • Engage the user, don't just sell • KISS is key!

VW GTI - Webby Awards Interactive Advertising Winner

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Thank You

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