CDE BRANDING GUIDE

PROUDLY SERVING PENNSYLVANIA'S 3RD CONGRESSIONAL DISTRICT

Congressman Dwight Evans' Graphic Design Request Form For graphic design requests, please complete this form.

The review and approval process includes: Staff member who submitted the graphic design request Digital and Communications Assistant Communications Director District Director Chief of Staff We strongly encourage you to utilize the communications team for graphic design and development. However, if you would like to create your own flyer: Notify us that you would like to create your own flyer by emailing Karmen.Jones@mail.house.gov and copying Ben.Turner@mail.house.gov and Felicia.parker-cox@mail.house.gov.

Follow the branding guidelines in this document.

Please note that promotion on social media may look differently due to social media branding guidelines.

COLORS

#000000

#02367B

#0954B8

#7BA8F6

#ECC781

#FFDC53 #FFFCFC

#990202

#D61515

LOGOS

PROUDLY SERVING PENNSYLVANIA'S 3RD CONGRESSIONAL DISTRICT

PROUDLY SERVING PENNSYLVANIA'S 3RD CONGRESSIONAL DISTRICT

SOCIAL MEDIA LAYOUT

FONTS League of Spartan

Archivo Narrow

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BEBAS NEUE ABCDEFGHIJ KLMNOPQRS TUVWXYZ

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

EB Garamond Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

COMPONENTS you should INCLUDE: Know your target Know who you are targeting and what your goal is with the flyer? Who is the flyer intended for? Research to find out who your target demographic is and decide how and where to distribute your flyers to constituents.

Structure Choose a strong title. Choose a clear and explanatory image, it is the first thing that attracts attention and will probably be the deciding factor between having the flyer read or not. Don’t forget your call to action: after reading your flyer, what should the constituent do?

Title: Short, clearly visible, centered In general it should not be longer than 5 words, 3 is ideal. Choose a larger font than the surrounding text. As a rule, the title must be seen at a distance of 2-3 meters.

The title text should be the first thing you notice. Let them know in the title what is in the content of the rest of the flyer.

Message Make the message as personal as possible. Make the constituent feel that the flyer was written especially for them. Be brief and don’t overdo the text.

Size matters A5 flyers are the most common, but there are additional options for sizing, such as A6 or A4. An A7 fits comfortably in a wallet or purse. Think about what would be the most attractive to constituents. These are all details to consider when considering how to tailor promotion for your target audience.

MISTAKES TO AVOID:

Source: Hello Print Blog

Too much information It is important to give your constituents relevant information, which is why writing something just to fill in the space will not lead to any results. Write a clear title and explain, in the fewest possible words and what you have to offer. Do not tell a story, few important details are all that constituents want to read.

No call to action What do you want the reader to do after reading your flyer? Should they register on your site, visit the page accessible via QR code, etc.? Include a clear and persuasive call to action.

Characters are too small You probably won’t get the attention of someone if they can’t read what you’ve written.

Try to write the most important information in larger characters and make sure there is a high contrast between the text and the background.

Too many colors and not following the branding colors Follow the branding color guidelines. Use colors correctly. Color can be confusing, especially if used in the text, so you should always try to keep this as neutral as possible. All content should reinforce the Congressman's brand. In general when printing flyers, never use more than two colors for the text and use a different shade for the title or to highlight particular sections of text.

Photos not of quality To create perfect online flyers, it is essential to check the resolution of your photos.

Zoom into 300% at the printable size to get an idea of the quality you should expect when printed. If you use blurry or grainy images on your flyers, you will also communicate low quality and standards when you distribute flyers. In general, avoid copying images from websites, they are usually compressed and of low quality.

If you have any questions about the visual accessibility, please contact the communications team.