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IMPACT THAT’S HERE TO STAY
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THE KARMA FOUNDATION APPROACH & RESULTS
FROM APRIL 2022 - 2023
The Karma Foundation is unique in its approach and ways of working. Income for the Foundation comes from a donation of 1% of revenue from every Karma Drink sold globally because we thought it was time the people who discovered cola got a little something back from the world’s most popular drink. How those funds are allocated and monitored is dictated by the communities who we buy our cola nuts from. These 3000 villagers live across 8 communities in the Gola rainforest of Sierra Leone, where we’ve been consistently working and trading with for 10 years.
The communities gather together once a year and discuss progress on projects, communal proposals and programmes they’d like to focus on for the year ahead. We’ve always believed that they know what they really need to make a noticeable impact to their own day-to-day lives, and not have decisions handed down to them by a bunch of us sitting around in an office thousands of miles away. You’d be surprised how rare that approach is.
The local team employed by The Karma Foundation visit and work alongside the communities every week, and report into the Foundation Chairman; Albert Tucker. Albert works with us in London, and updates us on which houses have got new roofs, which subjects the girls are studying in school and shares other rich stories from life in the villages.
Albert visits a minimum of once a year to plan, monitor and work alongside the communities. Everyone is always eager to contribute to what happens across the different projects; we might provide the funds, but the villagers bring the manpower and the tools to make it happen. This is how The Karma Foundation works sustainably and always in the long term interest of the Tiwai villages.
The Karma Foundation has built up a strong relationship over the last 10 years build on trust and understanding, and is the magical link between our consumers and the communities who grow the cola we all enjoy.
IF YOU EDUCATE A MAN, YOU EDUCATE AN INDIVIDUAL.
IF YOU EDUCATE A WOMAN, YOU EDUCATE A NATION.
~ AFRICAN PROVERB
