GOOD KARMA, IT’S IN OUR FOUNDATION

Sustainability IS Karma Drinks’ core business, it is fully integrated through its value chain. From the ethical and environmental sustainability of Karma’s raw materials, to their efficient operations, carbon positive goal, diverse and inclusive people practices, consideration of sustainable packaging and freight, and giving customers the ability to amplify their social impact through the Karma Foundation, which receives 1% of revenue from the sale of its drinks, supporting 3,000 people in the communities in Sierra Leone, who grow Karma’s ingredients. The Foundation’s motto is Trade not Aid, with the funds being used to help build independence and long term resilience, for example, funds have been used for things like school teachers, educating girls, microloans, building schools, and bridges, supporting farmers to grow their product, fresh water and sanitisation.

Karma’s drinks are tasty (they have won awards!) and it is New Zealand’s top ranking B Corp, and in the top 5% in the world, recognising the completeness of Karma Drink’s business for good.

It is truly inspiring to read this application. There is a genuine depth of integrity and sincerity throughout operations. Karma Drinks exemplifies what a ‘value chain’ can becreating real social value for communities and environmental value for the earth, all the while creating a valuable product.

A great kaupapa of ‘delivering trade, not aid’, where communities where the cola nuts are grown are in full sovereignty of the funds they generate and are gifted through The Karma Foundation.

Intercepted from oceans. Redesigned for adventure. Cornwall brand Waterhaul, create chic eyewear and outdoors equipment made from 100% recycled fishing nets. waterhaul.co

Movember fundraisers are a global community of fired up Mo Bros and Mo Sisters making a difference in mental health and suicide prevention, prostate cancer and testicular cancer. Team Karma raised NZ$1180 this Movember. movember.com shop.rubynz.com sustinable.org.nz

Founded in 2002, RUBY is an eminent fashion label based in Aotearoa, best known and loved for the mutually nourishing relationship it has with its community, and the way its designs embody those who wear them.

Karma Drinks joins the ranks of proud Kiwi changemakers as the 2022 winner of The Supreme Award (Transforming New Zealand).