The expansion of Karisma Hotels & Resorts continues apace.
The new destination chosen to open the doors of Margaritaville is Roatán, an island in the Honduran Caribbean that combines natural beauty, economic potential and a unique opportunity for tourism growth.
Betting on this location represents much more than just opening a hotel: it means investing in a region with solid foundations for success.
Key reasons behind this decision.
1. Sustained growth in international tourism.
In 2024, Roatan received more than 1.7 million cruise passengers, consolidating its position as the most visited destination in Central America in this segment.
This flow generated an economic impact of $180 million and created 3,386 direct and indirect jobs, strengthening the local economy.
2. Expanding infrastructure
The Honduran government has invested $20 million in road and airport improvements at Roatán’s Juan Manuel Gálvez airport, facilitating access and improving the visitor experience.
These improvements have enabled the airport to handle traffic of 550,422 passengers in 2023
Source: Roatan Tourism Bureau
3. Favourable investment environment
In 2024, Roatan experienced exponential growth in private investment, contributing to a 25% increase in the municipal budget.
More than 1,500 operating permits were issued, including 800 for new tourism-related businesses.
Roatan
4. Institutional support and sustainability
The Inter-American Development Bank approved a $35 million loan for a national sustainable tourism programme in Honduras, aimed at improving infrastructure and promoting a responsible tourism model.
This institutional backing reinforces the viability and sustainability of investments in Roatan.
5. Attractiveness for the international market
Roatan has attracted the attention of investors from the United States, Canada, Mexico, Guatemala, El Salvador, Spain and Italy, interested in its tourist infrastructure and the quality of life it offers.
The island’s bilingual population and cultural richness make it an attractive destination for the international market.
Roatan does not only promise memorable landscapes. It promises results.
This new investment reaffirms Karisma’s ability to identify destinations with soul, vision and real opportunities for sustainable growth.
Source : Roatan Tourism Bureau ™
From the perspective of:
Aleksandar Krasojević General Manager
Azul Beach Resort Montenegro
Aleksandar Krasojević
General Manager
Azul
Beach Resort Montenegro
A renewed vision for a leading resort in the Balkans
Aleksandar Krasojevic has recently assumed the position of General Manager of Azul Beach Resort Montenegro, a property that has established itself as a benchmark in the Western Balkans for its ultra allinclusive proposal, its high quality standards and its privileged location facing the Adriatic.
His arrival marks the beginning of a new phase, focused on operational excellence, strengthening the team and continuously improving the guest experience.
From his first days at the helm of the resort, Aleksandar defined a clear strategy: to strengthen the organisational culture, optimise internal processes and elevate attention to detail at every touch point.
Under his leadership, the hotel has begun to implement new dynamics that promote the active participation of employees, the development of internal talent and closer communication between areas.
This people-centred vision seeks not only to improve results, but also to consolidate a working environment where every member of the team feels valued.
Aleksandar believes that true hospitality is built from within.
Team member satisfaction has a direct impact on the guest experience, which is why he has placed special emphasis on listening to the team, identifying opportunities for improvement, and fostering a positive environment.
For him, when people work with enthusiasm and pride, that spirit is reflected in every detail of the service.
The hospitality industry is undergoing a period of transformation.
Personalization, technology, and safety have become essential.
In this context, adaptability and agile decisionmaking are critical.
Having a company like Karisma Hotels & Resorts, with a human-centered approach and a long-term vision, is a differentiating value that Aleksandar recognizes and admires.
His return to the group, after eight years of experience in various projects, reflects a deep connection with the values the brand promotes: genuine service, consistent quality, and purposeful innovation.
Azul Beach Resort Montenegro not only offers worldclass facilities, it also reflects Karisma’s commitment to elevating the tourism industry in Europe.
The current expansion, with new developments in Montenegro and Croatia, represents an added motivation for those who are part of the company.
Aleksandar sees this growth as an opportunity to continue building strong teams, designing memorable experiences, and positioning the resort as a leading force in the region.
Every guest’s smile, every positive comment, every spontaneous recommendation is, for him, the greatest reward.
That human connection defines true success in hospitality. And it is precisely that motivation that guides his daily management:
To offer a place where every person feels welcome, cared for, and part of something special.
RECOGNITION OF EXCELLENCE MIRIAM EVANS
At Prestige Travelers, we deeply value the commitment, passion, and professionalism of those who are part of our organization. For this reason, we would like to recognize Miriam Evans, who, despite having only a few months with the company, has demonstrated outstanding performance and exemplary dedication.
Miriam took on the responsibility of managing a sales room facing several operational challenges, including understaffing. Without hesitation or complaint, she stepped up to cover the vacant positions, approaching each challenge with a proactive attitude and full commitment.
Her remarkable ability to learn quickly, coupled with a clear understanding of the importance of member service, has enabled her to efficiently resolve any need, complaint, or request—consistently delivering satisfaction and building strong members trust.
Miriam strictly adheres to company policies, which has had a direct and positive impact on the performance of her team: reduced cancellation rates, decreased delinquency, and a significant increase in cash flow— results that had not been achieved in that room for quite some time.
She also stands out for her persistence, strong sense of responsibility, and her ability to foster positive relationships with her colleagues.
Thank you, Miriam, for being a shining example of excellence and dedication at Prestige Travelers.
Miriam Evans Operations Coordinator
Prestige Travelers Sales Room
Azul Beach Resort Negril, by Karisma
ROCKSTARS OF THE MONTH
Arleth Dominguez - Comptroller
Karla Rojas - Comptroller
TOP BOOKER
Teresa García
WINNERS OF THE
TOP CONCIERGE
Daniela Rivera
TOP SELLER
Jason Dickie
Rafael Díaz, Silvia Nava, Claudia Rodríguez, Paola Sosa, Arleth Dominguez, Karla Rojas, José Espino, Jason Dickie y Glen Brugger
José Espino, Silvia Nava, Claudia Rodríguez, Rafael Díaz, Teresa García, Jason Dickie y Glen Brugger
José Espino, Silvia Nava, Claudia Rodríguez, Rafael Díaz, Daniela Rivera, Jason Dickie y Glen Brugger
WINNERS THE MONTH APRIL
TOP LINER
Monica Reyes
TOP BOOKER AGENCIES
Miguel Hernández
TOP CLOSER
Pietrina Sciaraffia
TOP CONCIERGE
Rebeca Alberto
TOP BOOKER MEMBERS
Francisco Monterrosas
TOP BOOKER MEMBERS
Lizzeth Rasgado - OPERATIONS
Tomas Urrutia, Jorge Castillo, Miguel Hernández
Rebeca García y Glen Brugger
Jorge Castillo, Rebeca Alberto, Rebeca García, Glen Brugger y Silvia Nava
Jorge Castillo Tomas Urrutia, Lizzeth Rasgado, Silvia Nava y Glen Brugger
Jorge Castillo, Monica Reyes, Glen Brugger, Rebeca García y Pietrina Sciaraffia
Tomas Urrutia, Jorge Castillo, Pietrina Sciaraffia, Rebeca García, Silvia Nava y Glen Brugger
Tomas Urrutia, Jorge Castillo, Francisco Monterrosas, Pietrina Sciaraffia, Rebeca García y Glen Brugger
Good News
Dear Team,
NOMINATED FOR TWO PRESTIGIOUS AWARDS
Exciting news! Nickelodeon Hotels & Resorts Punta Cana has been nominated for two prestigious awards at the World Travel Awards 2025, and we need your support! It’s time to vote!
We invite you to cast your vote, share this exciting news, and spread the word among your networks family, friends, and colleagues. Let’s work together to bring these awards home!
How to Vote:
Visit the nomination links.
• Click the “Vote Now” button.
• If you are new, register by providing your details; a verification email will be sent to you. Verify your email address through the provided link.
• Log in and vote for our nominations.
• Share the voting links with colleagues, friends, and family to encourage their support.
Fundación Karisma, A.C. Begins a New Phase of Collaboration with Cadena Comercial OXXO, S.A. de C.V. Through the OXXO Customer Rounding-Up Program.
Thanks to the commitment of cashiers and the generosity of customers, donations collected during the months of April, May, and June will help fund cataract surgery campaigns in the northern region of Quintana Roo.
Cataracts affect millions of people in Mexico. They are the leading cause of reversible blindness in the country, and statistics reveal that one in three patients does not receive surgical treatment. In Mexico, more than three million people over the age of 40 live with this condition, which can be treated with timely medical intervention.
For more than nine years, Fundación Karisma, A.C. has responded with determination to this need. To date, it has changed the lives of 331 individuals. With the support of the OXXO Customer RoundingUp Program, the organization aims to increase the number of beneficiaries and meet the growing demand for ophthalmological services in vulnerable communities.
Every year, the foundation organizes outreach brigades to identify cases in hard-to-reach areas.
During April, May, and June, the rounding-up donations at OXXO stores in Cancún will be directed to Fundación Karisma, A.C.
This work is carried out in close coordination with institutions such as the Puerto Morelos DIF, the Benito Juárez DIF, and through participation in events like “Cancún nos une.”
In 2025, the beneficiaries of the campaign “Your Donation, Their New Vision” will be evaluated during the “Abrazando Corazones” medical outreach program, in partnership with the Puerto Morelos DIF. In addition, specialized campaigns will take place in the municipalities of Benito Juárez, Isla Mujeres, and Lázaro Cárdenas, with support from Fundación Karisma’s Mobile Medical Unit.
Citizens in the Cancún area are encouraged to join this cause by asking OXXO cashiers to round up their purchases in support of the foundation during April, May, and June. Every cent counts and can help restore sight to those who need it most.
Unlock Potential, Drive Change
Team Nick participated in the training on personality colours, a tool that boosts self-awareness and improves team communication.
Course ‘Complaint Handling’ Housekeepers
Department Key guidelines for handling complaints were shared, strengthening the quality of service.
First Aid Brigade
Team Nick from different areas participated in the First Aid Brigade, strengthening their knowledge to act quickly and safely in emergency situations.
Team Members participated in the training on personality colours, a tool that boosts self-awareness and improves team communication.
Margaritaville Island Reserve Riviera Maya | México
Nickelodeon Riviera Maya | México
Training that Transforms
Nickelodeon
Workers’ Day Celebration and Recognition
During the day dedicated to those who drive each experience, a special tribute was paid to the talent of the entire Nick team for their constant effort and dedication.
Autism awareness talk in the framework of World Autism Awareness Day.
Awarding of Certification - Occupational Safety Standards:
The Ministry of Labour awarded a distinction in compliance with hygiene protocols and safe conditions, reaffirming its focus on comprehensive staff care.
Team Members during the Risk Management Training talk, strengthening their knowledge for safer and more effective management.
Azul Beach Negril | Jamaica
Punta Cana
collaborative spirit. He considers that teamwork and perseverance have been key to his professional development.
He has been recognised for his warmth, constant smile and willingness to help reflect his incredible spirit.
