• Journey
• Art of Expertise
• Recognitions
• Some Best Works
• About Visual Merchandising
• Five Senses of VM
• Roles & Responsibilities of VM
• Elements of VM
• Store Layouts
• Store Fixtures
• Understanding Props
• Media & Materials
• Types of Window
• Color
12th Aug’24 to At present
30th July’18 to 9th Aug’24
8th March’17 to 27th July’18
SHOPPERS STOP PANTALOONS
2nd July’14 to 4th March’17
23rd Aug’12 to 17th July’14
• Visual Merchandising is an art of presentation, which puts the merchandise in focus.
• It educate the customer and create desire to buy.
• It is a Brand presentation.
• It helps to achieve the objective of a store sale promotional plan.
• It effect customer experience by influencing 5 ‘SENSES’.
The look and design of your store will communicate more than just a product line
Many customers who choose to shop in person do so as they enjoy tactile experience
Retailers can create more memorable shopping experience by offering customers light refreshments
Incorporating sound into retail experience, retailers should think through what they want the “soundtrack” of their brand to be
Sense of smell is one of our most powerful senses, affecting emotions, memory & creativity.
• The total merchandise or service presentation.
• Overall business/brand image.
• Building and Placement of design elements.
• A visual merchandiser is a person who helps in promoting the image, product, or services of an organization by utilizing designing skills and creativity.
• A visual merchandiser is also considered a silent seller
• Sign or Logo
• Marquee
• Entrances
• Window Displays
• Selling Space
• Store space
• Personal Space
• Customer Space
• Negative Space
STORE
INTERIOR
• Communication
• Color
• Lighting
• Fixtures
• Music
• Fragrance
• Architectural
• Open
• Point of Purchase
• Store Direction
• Sign or Logo: It should be such that it should provide customer convenience as well as store security.
• Marquee: It is an architectural canopy that extends over the entrance.
• Entrances: It should be such that it should provide customer convenience as well as store security
• Window Displays: It creates the store’s first impression with customer. It begins the selling process even before the customer enters into the store.
It deals with the aspect of way of allocating the floor space. It includes:
1. Selling space
2. Merchandising space
3. Customer space
4. Personnel space.
The forced-path layout puts customers on a pre-determined route through a retail store, guiding customers past whichever products need the most attention. Walking shoppers in a set path around the store exposes them to all of the products offered, enticing them to pick up an item they didn’t plan on purchasing. Ultimately, this layout maximizes every aisle and highlights each piece of merchandise.
An angular retail store layout is easier to picture when described as a curved store layout. Despite having “angular” in its name, an angular retail store design uses curved and winding product displays and store fixtures that direct the customer flow to several different displays
The grid layout is the traditional retail store floor plan that everyone is most familiar with. Almost every grocery store, pharmacy and convenience store uses a grid layout. In most cases, a grid layout design has several long aisles. The store will also usually place impulse-buy items at the front of the store and other items near the back.
Also referred to as the spine layout, the straight retail store layout is effective, easy to plan and generates space for customers to fully peruse the store. Essentially, one main aisle — the spine — runs down the store and connects the various sections on the rest of the floor.
The geometric retail store design is perfect for fusing functionality with creativity. As its name implies, the geometric store layout incorporates a variety of merchandise displays of all shapes and sizes, including squares, rectangles, ovals and more. Stores that already have a unique interior due to wall angles, support columns or ceiling design can embrace and enhance this pre-existing aesthetic by using a geometric layout.
The loop retail store layout, also known as the racetrack layout, creates a deliberately closedloop path that guides customers around the store and all the way around to the checkout. In between the store’s entrance and the checkout, the loop walks customers past every piece of merchandise the store has to offer.
Also known as the free-form layout, the free-flow layout follows its own floor plan philosophy. A free-flow store design doesn’t attempt to control the flow of customer traffic at all. Instead, the lax layout encourages customers to wander around free of following any predetermined traffic patterns.
Wall displays sometimes are freestanding displays that are leaned towards a wall. It offers unlimited customization opportunities. One can display shoes, clothing, accessories, purses, small electronic items, etc.
• Waterfall Display Fixtures
• Straight Arm Display Fixtures
• Perimeter shelving
• Wall Mount Garment Hooks
• Floor Stands
• Slat wall Panels & Inserts
• Pegboards
Racks: Racks save space and showcase clothing in an organized and elegant manner. Small and mediumsized stores benefit from these kinds of fixtures as it helps them to display inexpensive customized clothing. Some types of racks:
• Spiral Racks
• Round and Half-Round Clothing Racks
• Shelf Racks
• Single-Rail Clothing Racks
• Rolling Garment Racks
• Garment Bag Racks
• Corner Racks
• Towers & Gondolas
• Tables
Clothes Hangers: Hangers to display the variety in-store. There are different types of hangers- plastic, wooden, and metallic.
Display cases are generally used to showcase high-priced products like jewelry, electronics, video games, etc. These are ideal storage cases that display products clearly, but are bulky and cannot be set up anywhere in the store. You can have them in specific areas like the center or back of the store near the cashier.
• Full Vision Display Case
• Half-Vision Display Case
• Wrap Counter
• Cash Register Stand
Body Forms: You have noticed fit models in retail and apparel stores that display clothing, jewelry, and wearable accessories. Customers can visualize how the item will look on themselves.
This type of retail store fixture works best for apparel stores. Moreover, they need to be placed in big stores. Here are common body forms: Mannequins
Dress Forms
Bases & Neck Blocks
Hosiery forms
Display heads
Visual merchandising props are all about telling customers a story. By showing how your products can enhance the lives of ordinary people in ordinary situations, you can plant a powerful image in the head of the average shopper. 4 Best Visual Merchandising Props…
Visual merchandising props are all about telling customers a story. By showing how your products can enhance the lives of ordinary people in ordinary situations, you can plant a powerful image in the head of the average shoppers. There are many types of retail props and VM props:
• Crates and boxes
• Potted plants
• Themed artwork
• Jewellery displays
• Decorative bowls
• Fake snow, sand, or grass
• Sports equipment
• Garden furniture
• Chairs
• Unique hangers
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