Page 1


I AM ALEJANDRA AGUADO. I have always felt a constant need to express myself in different formats; that’s the reason why I made my passion my work. I consider myself a multi-tasking illustrator and graphic designer. I’m used to working under pressure, with goals, briefings and tight deadlines. I know how to adapt to the requests of my clients —companies or individuals— and I like to take care of every detail. I have been a journalist. I love writing and I am a creative person, so I’m also interested in projects that allow me to explore this path, like copywriter. In addition, I have experience with marketing, I am aware of how digital strategies work and how important it is to determine the target to which we direct our products. Even so, I prefer my work to speak for me. If you are interested, don’t hesitate to contact me, who knows if this is the beginning of something great.


Madrid, Spain

[+34] 627 646 951

www.karetnis.com

alejandraaguadoart@gmail.com

/alejandraaguado

/karetnis

@karetnis


illustration

design

marketing

branding

communication

EXPERIENCE ILLUSTRATOR

GRAPHIC DESIGNER

JOURNALIST

PRESS CABINET

COLLABORATOR

PRESS CABINET

PRESS CABINET

COLLABORATOR

PRESS CABINET

Lemonade illustration agy. | curr.

TLP Tenerife | 2016

First Lego League | 2016

Editorial Grupo Anaya | 2018

TVE | 2015-2016

Diario de Avisos | 2015-2016

Cmayúscula | 2016

Campus África | 2016

TLP Tenerife | 2015

EDUCATION Master in editorial & advertising illustration

Master in digital art & concept art

Journalism Degree

Trazos | 2017-2018

Trazos | 2016-2017

Univ. La Laguna | 2012-2016

Ps

Ai

Id


Delusion / chocolate

7

Somos / poster

13

Las chicas van de rosa / book cover

15

Pandora’s Box Collection / accessories & apparel

17

Bang / cd cover

23

Mür Cafe / branding identity

27

Animayo / poster

33

Rincones Tinerfeños / branding identity

37

Bewitched / stationery & apparel

41

Honshitsu / personal care products

45


7

ALEJANDRA AGUADO


alejandraaguadoart@gmail.com

8


We firmly believe that both art and chocolate make the world a better place. That is why we decided to combine them and see what happened.

9

ALEJANDRA AGUADO


Each Delusion product is wrapped in a singular original design that represents the taste of our finest Swiss chocolate. These designs are made with digital tools, simulating a traditional style, to fuse the best of the past and the present. An experience that we want to bring to our consumers in every way.

alejandraaguadoart@gmail.com

10


Delusion may seem “just chocolate”, and it is, but it’s also so much more. We use high quality ingredients to prepare extravagant combinations and classic recipes.

11

ALEJANDRA AGUADO


Delusion Personal Project / 2019

alejandraaguadoart@gmail.com

12


SOMOS “Somos fuego, somos miedo, somos ira y hastío, somos lo que queda de nosotras después de que nos tiren al vacío. Somos grito, somos un “no”, somos carne en la basura, somos las víctimas de una dictadura.​​​​​​​ Somos nombres olvidados, somos tus días de condena, somos un pezón censurado, somos la única manera. Así, mientras ardemos y morimos, el mundo entenderá que —tal vez— la mujer también sea persona.”

13

ALEJANDRA AGUADO


Somos

Poster and poem for International Day for the Elimination of Violence against Women / 2018

alejandraaguadoart@gmail.com

14


15

ALEJANDRA AGUADO


Las chicas van de rosa is a young adult novel about gender roles, self-concept and what it means to become an adult.

Las chicas van de rosa Personal Project / 2018

alejandraaguadoart@gmail.com

16


17

ALEJANDRA AGUADO


alejandraaguadoart@gmail.com

18


Pandora’s Box Collection is born from the idea of female empowerment, a concept demonized for centuries by men.

Black enamel pins with gold finish. Jewelry and accessories design.

19

In the Greek myth, Pandora opens the box and unties all the evils of the world. However, these are only evil in the eyes of men, who don’t want Pandora to have power of action and decision. From their point of view, the actual sin is that Pandora opened the box by herself, her acts were free and decisive, something that they could not tolerate by a woman.

ALEJANDRA AGUADO


alejandraaguadoart@gmail.com

20


21

ALEJANDRA AGUADO


Pandora’s Box Collection

Personal Project / 2018

alejandraaguadoart@gmail.com

22


23

ALEJANDRA AGUADO


Bang

alejandraaguadoart@gmail.com

24


CD cover for “Bang” single by Aktan music, a hiphop artist based in New York.

25

ALEJANDRA AGUADO


Bang

Aktan music / 2019

alejandraaguadoart@gmail.com

26


Mür Cafe is a local coffee shop in the center of Madrid. They offer fresh bakery every day, and also healthy and delicious dishes to their customers.

27

ALEJANDRA AGUADO


alejandraaguadoart@gmail.com

28


29

ALEJANDRA AGUADO


Their rustic-industrial style is nourished by the elements of the earth; wood, cotton, copper and cardboard are the protagonists of the environment. A perfect frame for their pastries —made with organic ingredients— and their 100% natural coffee.

alejandraaguadoart@gmail.com

30


We were tasked to create a visual identity that represents their values ​​and differentiates them within a modern and competitive market.

31

ALEJANDRA AGUADO


MĂźr Cafe

Personal Project / 2019

alejandraaguadoart@gmail.com

32


33

ALEJANDRA AGUADO


Poster proposals for Animayo, an International Film Festival of Animation, Visual Effects and Videogames, held every year in Spain.

alejandraaguadoart@gmail.com

34


Animayo

Poster proposals / 2018

35

ALEJANDRA AGUADO


alejandraaguadoart@gmail.com

36


37

ALEJANDRA AGUADO


A whole new and fresh visual identity for the Cabildo de Tenerife. A vector pack with emblematic buildings of the city in a modern flat design.

alejandraaguadoart@gmail.com

38


39

ALEJANDRA AGUADO


Rincones TinerfeĂąos

Personal Project / 2018

alejandraaguadoart@gmail.com

40


41

ALEJANDRA AGUADO


BEWITCHED

Bewitched is a pack of designs for stationery and textiles inspired by the world of magic and witches. It has a carefree style focused on a young target.

alejandraaguadoart@gmail.com

42


43

ALEJANDRA AGUADO


Bewitched

Personal Project / 2017

alejandraaguadoart@gmail.com

44


HONSHITSU ćœŹčłŞ (essence) 1. The intrinsic nature or indispensable quality of something, especially something abstract, which determines its character. 2. An extract or concentrate obtained from a plant or other matter and used for scent.

45

ALEJANDRA AGUADO


alejandraaguadoart@gmail.com

46


47

ALEJANDRA AGUADO


In HONSHITSU we believe in the balance between nature and human being. We respect the world around us in the same way we want you to respect your body, so all our products are organic and vegan. Each product is available in three distinctive delicate fragrances, inspired by Japanese culture and the harmony between the elements that surround us: seaweed (water element), almond milk (air element) and tea tree (earth element).

alejandraaguadoart@gmail.com

48


49

ALEJANDRA AGUADO


Honshitsu

Personal Project / 2019

alejandraaguadoart@gmail.com

50


alejandraaguadoart@gmail.com www.karetnis.com

Profile for Karetnis

Graphic Design • Portfolio 2019  

Karetnis (Alejandra Aguado) is a graphic designer and illustrator based in Madrid. This is her graphic design portfolio.

Graphic Design • Portfolio 2019  

Karetnis (Alejandra Aguado) is a graphic designer and illustrator based in Madrid. This is her graphic design portfolio.

Profile for karetnis
Advertisement