Brand Guide - ELEVATE

Designing the Incoming Student Experience with

BRAND GUIDELINES KAREN WONG - ARTS 346 Process + Design Systems Final - SPRING 2021

VISUAL DESIGN

BRAND NAME: ELEVATE TAGLINE: MENTORSHIP MADE PERSONAL PRINT + USE + HOW NOT TO USE IT: - Do not stretch, change kerning, or change the proportions of this logo design.

FONTS - Head Logo: Microsoft Yi Baiti (regular) 343 pt (411.6 pt) stroke: 18 - Tagline: Microsoft New Tai Lue (regular) 44.82 pt Leading: (53.79 pt) tracking: 293 no stroke

BRAND COLORS

BRAND ICONS

BADGE AND TAGLINE

BLACK & WHITE AND COLORIZED: HORIZONTAL LOGO WITH TAGLINE, NO BADGE

COLORIZED: HORIZONTAL LOGO WITH BADGE AND TAGLINE

VERTICAL SIGNAGE (FOR BILLBOARDS)

HORIZONTAL SIGNAGE (FOR BILLBOARDS)

SOCIAL MEDIA (LINKEDIN ADS)

SOCIAL MEDIA (FOR INSTAGRAM)

BUSINESS CARD (VERSION ONE)

BUSINESS CARD (VERSION TWO)

ICON FOR CIRCULAR STICKER

LOGO FOR MERCHANDISE