Home Seller's Information Guide

1

Home Seller’s Information Guide Results

Sold

YOUR HOME SELLING TEAM Glenn & Karen Bond 239-565-3554 bond@bondteamswfl.com

Services

Speed

Glenn & Karen Bond 239-565-3554 bond@bondteamswfl.com

Keller Williams Fort Myers & The Islands

2

DEAR VALUED CLIENT, We realize that you have a choice when hiring an agent to help you sell your home. We truly appreciate the opportunity to present our proven approach and the results we’ve achieved for our clients.

As your agents, there are several services you can expect us to provide including: • • •

Accurately helping you price your home.

Enhancing the perceived and real value of your home, enabling you to command the highest possible asking price.

Providing unmatched marketing including Professional photography, custom property web sites and out-of-state marketing.

Regardless of the price of your home, when you hire us as your realtors, both you and your home will be prepared for a successful sale.

Happy Home Selling,

Glenn & Karen Bond

3

Why The Bond Team Mission Statement It is our mission to help you achieve your goals and exceed your expectations so you will never hesitate to refer us to your family, friends, and co-workers.

Experience Full time realtors with combined experience of 50+ years in helping buyers and sellers.

Success #1 Team in office, Top 20 team in state, Top 20% in Florida’s South Region.

Education Karen graduated with a Bachelors in Political Science from the University of Louisville. Glenn attended the University of Louisville.

Technology We belong to a company who is a technology company that provides the real estate platform that agents, buyers, and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Knowledge Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service.

Reliability Founded on the principle of putting clients first, The Bond Team emphasizes the importance of having the integrity to do the right thing, always putting your needs first. We believe that our success is ultimately determined by the legacy we leave with each client we serve.

4

WHAT OUR CLIENTS ARE SAYI We met Karen at an Open House 2 years ago. Unsure to move forward with selling our home in Ft.Myers and buy another, we felt overwhelmed. Karen “Thank you for everything. Both understood and was confident she would work with us when we were Janready. and She I want tell you that kept to us posted as to new listings for a year and a half; keeping us both of you didreal a great job. We abreast of the estate market.

6 months ago, Karen & her husband would not have Florida “Dr.bigger P and I have enjoyed working Glenn, were able moved to sell ourto condo and find a newer, at the time we did, if What it wasannot for teamwith Karen & Glenn Bond They condo two miles away! awesome they are.

We would them for their knowledge, professionalism lastly thehighly way recommend you kept up up-to-date have been and kind, courteous, & papatience. a wonderful experience! on their every thing.Thank Bothyou, offor you are tient! They are very informed, and

the best and the most professional agents we have had any dealings with. This would not have happen with out you two. Thanks again.”

lovely couple. I would recommend them to any person I know.”

“Karen and Glenn were absolutely amazing! Due to COVID travel restrictions I wasn't able to handle anything in person. They managed the entire process for me including getting my belongings moved out of the house. Heck Glenn even reinstalled the batteries in my trucks so they could be moved out of the garage! They sold my house quickly for a very fair price and were extremely responsive throughout the process which was so important being remote. They were a real pleasure to deal with and a calming influence throughout. I highly recommend them! “

5

ING ABOUT THE BOND TEAM “Glenn and Karen are an awesome team,

they never gave up till they found us our “Glenn and Karen you have home. Our experience with other realtors been who never answered or returned Glenn and Karen are ancalls, awesome team,wonderful! they never Kevin and I could up till they found our home. Ournot experience Glenn and Karengave were available tousanswer have done this without with other realtors us whothrough never answeredyou. or returned all our questions.

They walked We thank you from the calls, Glenn and Karen were available to answer our from the offer to the closing. We recombottomallof our hearts! :)” questions.

They walked mend them to all our friends. “ us through from the offer to the closing. We recommend them to all our friends.

“You were everything we were looking for in Realtors. You were aggressive yet showed professionalism the whole time. If I sell a house in the future I will use you guys. Thank you for swift and reliable service.”

“As a repeat client I was once again extremely pleased with the entire process. Glenn & Karen are very professional but at the same time they add a great personal touch to the experience.

Thanks ☺”

6

When you work with us, you work with the #1 Name in Real Estate

#

1

Keller Williams Realty is WORLDWIDE 7

Albania • Argentina • Aruba • Belgium • Belize • Bermuda • Cambodia • Canada • Chile • Colombia • Costa Rica • Cyprus • Czech Republic • Dominican Republic • Dubai, UAE • France • Greater Shanghai, China • Greece • Honduras • Indonesia • Ireland • Israel • Italy • Jamaica • Japan • Luxembourg • Malaysia • Mexico • Monaco • Mongolia • Morocco • Nicaragua • Northern Cyprus • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Puerto Rico • Romania • Serbia • Slovenia • Southern Africa • Spain • Thailand • Trinidad and Tobago • Turkey • Turks and Caicos • United Kingdom • Uruguay • Vietnam

Offering comprehensive services to investors, property owners, tenants and developers around the world.

Keller-Williams Realty has an established network and a proved model that sets a framework for profitability in any markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.

Keller Williams has more than 180,000 real estate agents worldwide and operates in more than 800 market centers across the globe. Keller Williams is currently the largest real estate franchise in the world!

8

UNDERSTANDING HOW BUYERS EVALUATE HOMES The marketing we will do to promote your home from your first showing online to an in-home showing has only one purpose—to increase awareness among potential buyers.

Once buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas: Features and Price.

• If your home has more features that appeal to buyers—or your home is priced lower than comparable homes—your home will stand out as a better value.

•

Conversely, if your home lacks the features that potential buyers desire-your only option is to compete on price.

•

To be effective, your home should stand out as one of the top two or three values in your immediate market place.

PRICE COMPETITIVELY THE FIRST 30 DAYS ARE CRITICAL OVERPRICED HOMES SIT ON THE MARKET LONGER AND SELL FOR LESS COMPARED TO THE ORIGINAL LISTING PRICES

# Price Reductions

Days on Market

Sold Price/ Original Price

0

40

99%

1

86

93%

2

118

91%

3

146

88%

4

170

87%

5

185

86%

9

PRICING YOUR HOME FOR A SUCCESSFUL SALE Pricing your home accurately is the most effective way to ensure a successful sale. A home can be marketed properly but if it is overpriced the buyer may never walk in the door.

Timing is extremely important in the real estate market. The first 6 weeks are the most critical. You must get the price right in the beginning or risk having to reduce the price once the listing becomes stale.

National Association of Realtors (NAR) statistics show if you do not receive an offer within the first 10 showings or 30 days, then you are priced too high.

No amount of marketing can sell an overpriced home.

Many sellers are tempted to list their home with the agent who quotes the highest price. Please keep in mind that the agent doesn’t set the price and the seller doesn’t set the price. The market will set the price or value for your home.

Overpricing helps sell other more competitively priced homes first.

10

We Are Your Pilots!

As your consultants, we’ll pilot you to your destination with the least turbulence possible. In the event any turbulence occurs, please be assured that we will diligently work to serve your interests and keep us on a smooth flight plan. We will stay in close contact with you during the next few weeks as we weather this sometimes-stormy part of our trip. In the meantime, sit back and enjoy the ride, knowing your journey is in good hands.

We Are Your Pilots!

As your consultants, we’ll pilot you to your destination with the least turbulence possible. In the event any turbulence occurs, please rest assured that we will diligently work to serve your interests and keep us on a smooth flight plan. We will stay in close contact with you during the next few weeks as we weather this sometimes stormy part of our trip. In the meantime, sit back and enjoy the ride, knowing your journey is in good

11

12

PROFESSIONAL PHOTOGRAPHY After your home is staged, we will pay to have your home photographed by a professional photographer.

With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan. More people will view your home online than will ever visit it personally.

Getting and holding their attention online with professional photography is one way to increase the probability of an in-person showing.

Amateur

Professional 13

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”

-The Wall Street Journal

14

STAGING Homes sell an average of 40% faster and for 17% more when staged to sell.

Once any necessary repairs have been made, we will focus on the presentation. You will only get one opportunity to make a positive first impression with potential buyers. A well staged home looks better, photographs better, shows better, and sells faster than

Before

15

After

Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home.

Many agents overlook the presentation of your home and push for price reductions; the problems, whether perceived or real, still exist.

16

SOCIAL MEDIA AND FACEBOOK — Your home will also be marketed extensively on Facebook with boosted ads, targeting users who may be interested in your home.

EMAIL — We email to thousands of out-of-state Realtors promoting our listings to their clients who may be planning to move into the area.

INTERNET MARKETING — With your professional photography and a detailed description about your home, we will showcase your property on hundreds of real estate websites.

This gives you maximum exposure!

17

PERSONAL PROPERTY WEBSITE WWW.123mainst.com We will create a custom personal property website for your home than can be accessed from any smart phone or computer.

We will place an additional sign to the yard sign with the web address (if permitted).

There are numerous advantages for you: •

Potential buyers are able to immediately access a detailed description of your home, along with beautiful photos.

•

There are interactive maps so potential buyers know exactly where your home is located.

•

Buyers can reach us simply by pressing a button.

•

This technology replaces the flyer box. There is nothing more frustrating to potential buyers and sellers than an empty flyer box.

PROPERTY FEATURE SHEET

18

EASY EXIT LISTING AGREEMENT GUARANTEE Choose The Bond Team with Confidence!

You will never have to be afraid of wondering “Did I do the right thing?”

With our Easy Exit Listing Guarantee you can: • •

•

Cancel your listing anytime with only 24 hours notice.

Relax, knowing you won’t be locked into a lengthy contract.

Enjoy the caliber of service that makes us confident enough to make this offer.

19

20

21

COMMUNICATION GUARANTEE LISTING BLOG The #1 complaint according to the National Association of Realtors is the lack of communication with their Listing Agent

NOT WITH THE BOND TEAM! •

•

•

We provide weekly updates showing activity on your home and the real estate market.

We will provide you with your personal Listing Blog site that you can access.

We will email you weekly after the blog has been updated.

Of course, you will consistently hear from us by phone, email or text. The advantage of the Listing Blog is all of your written information will always be in one place for quick reference.

A DAY IN 22

THE LIFE OF

A REALTOR Here are just a few of the things the average real estate agent will have to do on a regular day: • Answer an enormous number of emails and voicemails • Attend office meetings • Spend several hours actively marketing, finding buyers, cold calling, placing new ads • Lunch with prospective clients • Drive around showing multiple houses to potential buyers • Schedule and meet for appointments with property inspectors, appraisers, surveyors, contractors, insurance agents, etc.

• Update all buyers and sellers, mortgage companies, title companies, insurance agents, appraisers, closers, HOAs, bosses, and team members on the status of deals • Get involved in solving critical issues with title, appraisals, inspections, loans, and the city • Run deposit and closing checks to the bank, broker’s office, and title company • Run comps and value properties • Present offers and field purchase offers • Host open houses • Negotiate new offers and contracts • Get contracts signed as well as all disclosures, and deliver to all parties • Spend time on mandatory continuing education • Respond to new inquiries by phone, email, and on all social media networks • Coordinate real estate closings • Attend closings in person • Preview and help stage homes for sale • Supervise repairs and contractors • Stay current on the local, national, and global real estate market, mortgage trends, and economy • Update all clients and parties to transactions • Handle regular bookkeeping, legal document storage, and compliance requirements, deal with taxes, and hire, manage and train any assistants • Manage website, update MLS and online listings • Attend networking events • Try to spend more than 30 seconds a day with spouses and kids, and remember to check if they’ve been fed at least every couple of days • Brush teeth if there is still time in the day Remember that this is not just a 9-5 gig either.

23

Now here are some of the tasks they’ll specifically have to do to sell an individual home after all the extensive education, training, years of experience, and marketing to get in front of home sellers.

• Interview you to understand your needs, goals, and circumstances • Research the market, pull comps and create CMAs to pinpoint the best price for your home • Preview your home • Consult on how to prepare your home, staging and preparing sellers for the process • Discussing pricing and listing strategy • Preparing net sheets • Gathering all the signed documents and disclosures • Entering the property into the MLS, and posting on hundreds of online channels • Real estate photography and video • Creating ads, brochures, and mailers • Calling potential buyers and pre-qualifying them • Promoting and hosting open houses • Driving potential buyers to view your home • Coordinating with surveyors, home inspectors, insurance agents, appraisers, mortgage companies, title agents, other Realtors • Presenting offers on your home Negotiating terms and prices, and handling all the paperwork • Managing the transaction daily with many other parties until it closes • Attending the closing, reviewing paperwork, supervising walk-throughs and exchanges • Handling after-sales care for the new buyers Most valuable of all can be acting as a legal buffer to protect sellers from legal liability and malicious lawsuits. They put themselves on the frontline so you don’t get sued for making mistakes.

Remember, this is after months of learning and training, and thousands of dollars invested in becoming a Realtor. All before getting a shot at selling a single house. Most don’t get into a smooth swing of it for several years. 90% don’t make it past 12 months because they simply do not make enough money to afford to keep going with all their expenses’ Upnet.com

24

Thank you for the privilege and the opportunity to work with you.

As always, feel free to call us if you have any questions. We look forward to meeting with you and helping you achieve a successful sale.

The Bond Team Glenn & Karen Bond Keller Williams Fort Myers & The Islands 12840 University Dr. Fort Myers, FL 33907 Karen Direct: 239-565-3554 Glenn Direct: 239-689-4143