The Inventions of Steven M. Johnson. An Interview

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The Inventions of Steven M. Johnson. An interview by Federico Rebecchini Published in italian here In a famous sequence from Paolo Sorrentino's movie "This Must Be the Place", a character talks about the invention of a suitcase with wheels. He tells how a man in 1988 had the idea and patented it, surprising himself why no one before that moment had thought of something that seems absolutely obvious to us today. "Why didn't anyone think of it sooner?" The inventor, a certain Robert Plath, made a prototype, tested it in his garage, created patent drawings and presented them to the patent office. Usually an invention comes to life following this process, with more or less variable complications. But what if there was another way to invent? What if Plath had instead thought of 20 other variants of suitcases with wheels, drawing them with extreme accuracy? Steven M. Johnson, since 1974, has been making incredible inventions by drawing them. Objects, vehicles and clothing modeled on the needs (and non-needs) of the modern man. Johnson, unlike Plath who found a direct solution to a problem following sequential logic, applies a type of thinking called Lateral. Instead of venturing in the direction that seems the only plausible way to solve a problem, Johnson begins to explore alternative solutions (lateral in fact), looking for elements and insights outside the rigid logical chain. Edward De Bono theorized Lateral Thinking in 1967, but Steven M. Johnson applied it for years without knowing about De Bono’s ideas. Thousands and thousands of absurd inventions are born from this process, which the author represents in a very clear and understandable way in particularly communicative drawings. Many of these inventions were precursors of some things that seem common to us today, while others are on the verge of the almost senseless Rube Goldberg machines. In any case, what is surprising is Johnson's great productivity and mental elasticity, that allows him to continue to draw and invent today. His drawings present a coherence and a graphic synthesis that is worth investigating. I therefore decided to interview him, to talk about his life, his evolution as an inventor and above all his drawings.


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