Natalie Karagezyan- WGSN Forecasting & Marketing Intelligence Presentation

WGSN Forecasting & Marketing Intelligence Presentation

Focus points of WGSN

- Latest in Critical Issues

- Cost of living

- How inflation, global warming, and energy crisis impacts spending

- Metaverse

- How fashion, color and trends are impacted by technological advancements (digital identity)

- Sustainability

- Biodegradable packaging, responsibly sourced material, overproduction, reducing fashion waste, zero-waste

- The Feed

- International emerging trends curatec

City by City Amsterdam

Local

youth driven brands, entrepreneurship Sustainable brands in fashion, wellness and food

Denim

Community driven concepts

Dutch art museum

Forthcoming events

- Festival based in Amsterdam

- Meeting place for contemporary, visual, and daring art, conversations, and electronic music

- Fiber 2023: exploring fragments, the duality between something falling apart but offering a chance for new composition

- Speaks to new artists, exploring the digital space,

Key Areas & What’s New Section

Noord

Tenue .

Digital only fashion house co founded by Amber Slooten

Who to Know

Breaking status quo, expression of your identity online using Web3

Key category retail

Sustainability: Sukha

- believe in sustainable production creating unique items using natural handmade clothing, homeware, and more - made entirely by women’s fair-trade empowerment groups in Nepal and India helping communities

Youth-driven brands: Patta

- founded by Edson Sabajo and Guillaume Gee Schmidt

- started from love of sneakers and record collecting

- internationally respected black-owned streetwear brand

- newly focusing on youth cultural education

Denim: Tenue

- re-shape the future of denim

- Made in Italy 101%, responsibly sourced through entire supply chain

- taking denim out of the disposable fashion trend

-bridging contemporary and classic workwear

Brands to know

The Fabricant

- completely online fashion house using Web3

- use of filters and NFTs

- created its own aesthetic in contemporary design for footwear - heart heels, fisher boots

Yume Yume

Food & Drink

Beauty & wellness

Gisou

Hospitality

The social hub - started from a student hotel to a hub for everyone

- it expanded and grew into a hybrid space with hotel rooms, co-living, coworking, and creative playground for locals and entrepreneurs - never been a greater need for genuine connection, want to empower that passion - outgrew only students and become the Social Hub

- with a gym , theatre, pool, five star

Culture

The Divas

- Exhibit at the Tropenmuseum with inspiration and immersive experience in Arab music and cinema designed by the institut du monde arabe in Paris

- highlights the international and social impact of female icons of Arab film and music from the 1920’s-1970’s

- Stars like Umm Kulthum, Asmahan, Warda, and Fayrouz,

Collection Review: Market analysis

Key Items - Women's Jewellery A/W 23/24

Catwalk newness:

-

Maximalism is trending once again with designers and street style incorporating statement pieces

- Could be seen being reflected at trades shows all pointing towards an increase in upscale designs

- Use this as an opportunity for accessories to deliver wow factor

-

#StatementJewellery

-

Fine jewellery and core ranges scale down to deliver seasonal messaging

-

Mixed-gender catwalks: - make sure gender-inclusive design remains a key consideration.

WGSN e-commerce

Retail mix tracker

Test: The retail reality is that neckwear and earrings remain the mainstay, but incorporate new interesting materials and detail features Test now it will gain traction for S/S 24

1. Maximalism is dominating

2. Refine Core assortment s

3. Standout features/ Classic theme

1. Use jewelry as a way to access trends

2. Explore materials, colours and details

3. Look into hashtags and catwalks

1. Eco-friendly is priority

2. Responsibly sourced or recycled stones/ materials

3. DIYW ( do it your way) bring newness and refresh the

Buyer’s Breifing: Kids’ & Tweens’ Materials & Details A/W 23/24

Overview of Season

e-commerce data

-

WGSN social media data

Within Buyer’s briefing ech detail is given three parts one of which sometimes included whats call WGSN Fashion Feed

- Almost all of the detail description included if not one but a few hashtags that were linked to that theme/trend/ influence

- Some of them were

- Fun Fair Isle: #NewNordic, #Cabincore

28k posts #TheGreatOutdoors, 7.4 million posts #CountryCalling

- Colour blocked: #ColourBlocking, 398k posts #RaceRevival, #Spliced, #CreativeCollage

-

Contrast tipping: #NewPrep, #ClubHouse, #SportCore, #ModernAcademia

- Make do and mend: #DeadstockDesign, #Upcycled, 3 million posts #Reversible,

Share buyer’s guide

Buyers guide 3 different categories: Test: Make do and mend, Fun Fair Isle, Invest: half-zip closure, colour-blocked, Protect: Varsity techniques, Cargo pockets, contrast tipping, Plush, Cabincore plaids, Corduroy

Action Points

1. Circular practices through supply chain

2. Encourage mending

3. Enforce change

1. 1990’s influence elevating core items

2. Great outdoor theme

3. Detail of the

1. Gender inclusive detailing for kids

2. Adult wear influence on kids

3. Comfort

Thank you for listening