Why CRM Usability is more important than Excessive Features? - Kapture CRM

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WHY CRM USABILITY IS MORE IMPORTANT THAN EXCESSIVE FEATURES?-KAPTURE CRM

Under the basic human impulse, all products and services could instantly attract attention through these two appeals – maximum utility and lesser price. Even as both of these appear to be opposite ends of product spectrum, they appeal to the same part of human reasoning – To get maximum value for a spend amount. As these have been solidified and strengthened through passing generations, most marketers and product developers have tried to make use of this feature.

While increasingly sophisticated, the same principles could be applied to CRM software industry. In a competitive and over-crowded industry, developers are tied in a featurerace that could lead to the invention of the most critical feature that turns the market tide at their favor.


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