Mobility Hub Style Guide

Mission Statement

1

Logo

2

logo requirements logo color variations minimum size

Color

3

primary colors

Typography

4

typefaces

Application advertising additional collateral

5

Mission Statement

1

Mobility Hub is a central place where people can access low- and no-carbon transportation options such as bikes, scooters, transit, or car sharing.

The Logo

Color 2

2

Our logo is the center of our brand. It is simple, friendly, readable, and gives a nod to transportation and connection, which are at the core of Mobility Hub’s values.

The Logotype

Color 1 The Logo Mobility hub is made using a two tone color combo as specified by the color guide (pg. 3). These are spot colors made with CMYK values on Adobe Illustrator 2023.

The Logotype The logotype should be colored only using specified brand colors, as shown in the color guide (pg. 3). The two color hues used in the logo must be different than the background color in which the logo is placed.

Logo Requirements

Logotype Positioning The logotype can be used either by itself as a mark, or with two text combinations.

2.1

Clear Zone The logotype should have spacing around all sides equal to the width of it’s vertical strokes.

The first is the logotype above the type, with the two words in line with eachother. The logotype should be the same width as the letters “ILIT” in Mobility The second is the logotype to the left of the type. In this one, the type is stacked uniformly together. This means that the word mobility should be the same width as the word hub when in a stacked position.

Width of logotype equal to “ILTY” in Mobility

Words aligned with each other

width of Mobility and Hub are equal and centered Width equal to Logotype

Space around total logo equal to width of vertical stroke.

Mobility Hub can be used a few ways with color: - 1 hue + white - 2 hues - all white - all black

Logo Color Variations

Other Colors These are the only colors to be used within the logotype. This is in order to establish a strong brand presence with a particular color pattern and to properly showcase what Mobility Hub stands for.

Hues The logotype can be used with its two primary colors, Minnesota Green and Minnesota Blue, found on the color guide (pg. 3).

When used with white, Green must always be on the left portion of the logo, while blue is always on the right.

1 Hue + White, with green on the left

All White

1 Hue + White, with green on the left

All Black

1 Hue + White, with blue on the right One Hue (green)

2.2

Minimum Size

2.3

Minimum Sizing In order for the logo to stand as strong as it possibly can, there is a minimum size needed in order to accomplish this. These measurements ensure the logo is accomplishing what it needs to.

7.5mm 6mm

3.3mm

There is no limit on the maximum size of the logotype!

30mm

6mm

Color Guide

Our color guide is simple, straightforward, and recognizable. Please stick to these specified colors for all branding associated with Mobility Hubs.

Minnesota Green

White

CMYK 65 0 100 0 RGB 120 190 33 HEX 78BE21 PMS 368 C Minnesota Blue

CMYK 100 60 10 53 RGB 0 56 101 HEX 003865 PMS 2955 C

3

CMYK 0 0 0 0 RGB 255 255 255 HEX FFFFFF PMS Black

CMYK 0 0 0 100 RGB 0 0 0 HEX 000000 PMS Process Black

One typeface.

Three styles.

The font used for the logotype wordmarks

KLAVIKA BOLD REGULAR Used for branding purposes.

KLAVIKA REGULAR Used for branding purposes when a lighter weight is necessary.

Typography

4

Application

5

Branding for Mobility hub can vary drastically, but must follow all rules written above. Colors must also be within palette.

Advertising must follow guidelines outlined. Here are some examples of proper advertisements.

Advertising

5.1

Some fun examples of collateral pieces following the proper branding guidelines.

Additional Collateral

5.2