A Year in Review
A YEAR IN REVIEW 2010 has been a fast-paced year for your association! This review provides a summary of the work in consumer promotion, producer education and legislative efforts. Thank you volunteers, National Pork Board (NPB) and National Pork Producers Council (NPPC).
Radio Ads Air
Radio offers your organization a large listening audience and the ability to target at a competitive rate. Six radio ad campaigns aired on radio stations statewide this year with the message of responsible pork production and recipes for consumers. KPA Involvement: Provided radio reads from the NPB, coordinated buys and cost share with NPB to purchase the buys.
2010 Swine Profitability Conference
Balancing production, innovation and risk management to maintain profits is key to a successful business and no one knows that better than pork producers. This year’s conference brought veterinarians, businessmen and pork producers together to improve business. KPA Involvement: Main sponsors for the conference and KPA staff attended.
KPA on
Almost 50% of Americans use at least one social networking site, with the vast majority being Facebook. Worldwide there are 500 million active users. Now users can connect with Kansas Pork Association through Facebook by searching for Kansas Pork Association. KPA Invovlement: KPA staff created a Facebook “Like” page and maintains content.
Legislative and Regulatory Issues
Senator Mark Taddiken addresses the board during the February meeting held in Topeka.
In the state legislature, your association worked to reshape the Kansas Animal Health Department’s fee structure, provided testimony against additional greenhouse gas regulations and worked to ensure funding for the Feral Swine Eradiation Program was renewed. On regulatory issues, the KPA has worked on behalf of producers with the Kansas Department of Revenue, the Kansas Department of Agriculture’s Division of Water Resources, the Kansas Department of Health and Environment, the Kansas Animal Health Department and the Kansas Department of Commerce. On the Federal level, the KPA has worked with NPPC on many issues including food safety, antibiotics, climate
meetings of the National Pork Board and the National Pork Producers Council. The goal of the meeting was defining what it means to be a part of the worldclass pork industry. KPA Involvement: Delegates and the KPA staff attended.
Pig Tales Magazine
Pig Tales is a four color, bimonthly magazine publication. It’s contents focus on the industry statewide and also incorporate news from From left to right: Roy Henry, Longford, Kent Condray, Clifton, and the national level. Pig Tales is Michael Springer, Sycamore at the National Pork Industry Forum. mailed to over 500 Kansas Pork Producers. Additionally, change, free trade agreements, trucking, nutrient Pig Tales is disbursed to about management, air monitoring, livestock competition, 150 allied industry supporters, and nearly 150 and taxes. complimentary persons including extension and university personnel. 2010 Wendell Moyer KPA Involvement: Publish the magazine.
Student Enrichment Grant
Jamie Briscoe, an undergraduate in Animal Sciences and Industry at Kansas State University received a $1,000 enrichment grant. The grant was in remembrance of Wendell Moyer, a founding member of the Kansas Pork Association in 1956. KPA Involvement: Funded and presented the scholarship at the 2010 Swine Profitability Conference.
Direct Line
Direct Line is a monthly newsletter that keeps our members informed on industry news, upcoming events and hot topics. KPA Involvement: Produces the newsletter.
National Pork Industry Forum
National and State representatives from Kansas attended the National Pork Industry Forum held in Kansas City, MO. Forum serves as the annual
TV Ads Air in Topeka
Beginning April 1 and running through the end of the year, 30 second pork commercials aired on FOX 43 KTMJ. A total of 12 commercials per day MondayFriday have aired. Commercials included a “Pork &” ad produced by the National Pork Board and two seasonal commercials targeting tailgating and holidays produced by FOX 43 KTMJ with local chef celebrity Chef Alli. KPA Involvement: Coordinating use of national ad, coordinating seasonal commercial production and cost share with NPB to purchase the TV ad buy.
KNC and KDA Conference
Each year close to 300 dietitians, Family and Consumer Science teachers and WIC Professionals gather for the Kansas Nutrition Council (KNC) and Kansas Dietetic Association (KDA) conferences.
This year’s KNC conference attendees heard a 30 minute session focusing on “Pork and Health” by the National Pork Board’s Manager of Nutrion Communication & Research, Adria Sheil-Brown RD,LD, visited with Chef Alli to prepare a Spiced OrangeChipotle Pork Tenderloin and had the opportunity to attend a joint meeting about “Today’s Food Production” sponsored by the KDA, KPA, Kansas Beef Council and Midwest Dairy Council. The meeting included Dr. Ken Odde, Department Head of KSU’s Animal and Industry, Dr. Daniel Thomson, of KSU’s College of Veterinary Medicine and beef, pork and dairy producers. Roy Henry, Longford represented the KS pork industry by attending the dinner and answering specific questions on pork production. KPA Involvement: Coordinating Adria Sheil-Browns speaking opportunity and Chef Alli’s pork demonstration, sponsored booth rentals at both KNC and KDA Conferences, coordinating joint meeting with Kansas Beef Council and Midwest Dairy Council.
Ag in the Classroom
Kansas Foundation for Agriculture in the Classroom helps teachers learn about the state’s agricultural industry. Each year they host graduate courses for Kansas teachers during the week of June 7-11. The
course brings together teachers from around the state and provided hands-on learning opportunities. KPA members, Richard, Jody and Kyle Cott of Clay Center operate one of the farms that the group visited. While at Keeott Farms, Inc. teachers learned about no-till farming and pork production. KPA Involvement: The Cott Family is a member of your association, KPA staff presented teaching tools and offered free teaching tools to attendees.
@KansasPorkNews on
Twitter is a real-time information network site that gives you the latest information about what you find interesting. There are over 175 million registered users on Twitter and now KPA is a part of it too. Find us at @KansasPorkNews. KPA Involvement: KPA staff created the Twitter profile and maintains content.
Midwest Living Magazine
Midwest Living reaches over 320,000 homes throughout KS, IA, OH, MO, and NE with one of the most popular issues being the summer grilling issue. This year KPA partnered with Iowa Pork Producers, Ohio Pork Producers, Missouri Pork Association, Nebraska Pork Producers and National Pork Board to provide a full page pork ad in the grilling issue. KPA Involvement: Coordinate ad placement and cost share with NPB, Iowa Pork Producers, Ohio Pork Producers, Missouri Pork Association and Nebraska Pork Producers Association for ad buy.
Kansas Agriculture Day
Richard Cott of Keeott Farms, Clay Center with the 16 Kansas teachers that visited his farm with KFAC.
165 State lawmakers celebrated Kansas Agriculture Day by feasting on a lunch of Kansas foods compliments of agricultural organizations. Also, during the luncheon legislators heard from Senator Mark Tad-
means and incentives for attendees to use pork in the classroom for cooking demonstrations. KPA Involvement: KPA staff attended the event, hosted a booth with various teaching tools and sponsored five $50 pork Visa cards to use in classrooms to buy pork.
Taste of Home Cooking Schools
Taste of Home Cooking Schools are four-hour learning opportunities for attendees. Most events include a two-hour trade show and a two-hour demonstration with culinary specialFrom left to right: Volunteers at the Football Promotion included: Linda ists. One of the best ways that the and Roy Henry, Travis Banahan, Dr. Luke Schmid, Wade Stroda, Julie KPA has found to reach approximately 4,500 primary home meal cooks in Kansas is by being a part of diken, Representative Larry Powell,Secretary of Ag the trade show segment. Josh Svaty and Secretary of Commerce Bill ThornKPA Involvement: KPA staff attended schools in ton. Your organization was a part of the luncheon. Emporia, Hutchinson, Marysville and Wichita. KPA KPA Involvement: Lunch Sponsor and KPA staff purchased booth space and served pork samples. manned booth.
Football Promotion
Pork Checkoff’s “We Care” trailer grilled pork samples outside of Bill Snyder Family Stadium during the KSU-UCLA game on September 4. Kansas State University students and volunteers cut and prepared nearly 400 pounds of pork for tailgaters. Volunteers and sponsors included producers, KSU students, the National Pork Board staff and Seaboard Foods. KPA Involvement: Volunteer ticket purchases, event management and coordination.
United Association Conference
Approximately 125 Kansas Family and Consumer Science Teachers and Extension Specialists gathered for their spring conference in Wichita. Your organization’s involvement provided the financial
Kansas 4-H Sponsorship
Your organization provides recognition for individual effort and achievement at the county and state level for Kansas 4-H’ers. KPA Involvement: Kansas 4-H Patron Sponsor program with an annual financial contribution.
Operation Main Street
This program helps producers across the country upgrade the pork industry’s image starting at the local level. Kansas has seven OMS speakers. This year those speakers reached a total of 971 people with 30 OMS presentations that educated consumers on pork production systems, health and nutrition information and current technologies in agriculture. KPA Involvement: Working with NPB to organize training, providing Kansas specific educational material and KPA staff participating in OMS.
Kansas FFA Sponsorship
Your organization provides support for the Swine Production-Entrepreneurship and Swine Production Proficiency Awards for excellence in the supervised agricultural experience (SAE) programs. KPA Involvement: Award sponsor with a annual financial contribution.
Community Outreach
The Pork Community Outreach Programs is designed to assist individual pork producers in becoming more involved and visible in their local communities. This year your organization supported 12 events with the cost-share program. KPA Involvement: Matched financial contributions to events with a $500 cap.
Pork Chop Open
Annual Pork Chop Open Tournament held on September 3 in Washington. Over 60 participants played in and competed for a chance to win the $10,000 Saucy Chili-Orange Pork Back Ribs
hole-in-one on Hole 7. The tournament is a fundraiser for your association. KPA Involvement: KPA Staff coordinated event.
KAMP Support
Kansas Association of Meat Processors and your organization worked to provide an award for the Most Innovative Pork Product. KPA Involvement: Financial support for award.
Women’s Network Magazine Buy
The Kansas City Women’s Network consists of very well known women’s magazines; Good Housekeeping, Redbook, Woman’s Day. This magazine group has a circulation of 69,199 people with 283,716 readers. Your organization, Missouri Pork Association and NPB sponsored a full page ad. KPA Involvement: KPA and America’s Pork Producers cost shared the ad buy.
Kansas FACS Teachers $50 Card
Each year, the Kansas Association for Career and Technical Teachers gathers in Overland Park for their annual conference. This year KPA gave out 40 $50 gift certificates to Kansas Family and Consumer Science teachers during their luncheon and briefly presented on cooking tools for the classroom. KPA Involvent: Purchased the 40 $50 gift cards and KPA staff presented at the luncheon.
SNA-KS Annual Conference
The School Nutrition Association of Kansas is a nonprofit professional organization representing more than 500 members who’s mission is to promote quality school nutrition programs. Your organization played a large part in the Annual Conference. KPA Involvement: Luncheon sponsor and KPA staff presented “America’s Pork” during two educational sessions. This summer, give your grill something to get fired up about. These Saucy Chili-Orange Pork Back Ribs are a little bit sweet, a little bit spicy, and a whole lot tender and juicy. They’re what summer was made for! Find recipes, simple grilling tips and more at TheOtherWhiteMeat.com
©2010 National Pork Board, Des Moines, IA USA. This message funded by America’s Pork Checkoff Program.
Women’s Network Magazine Ad
Online Ad Buy
The U.S. Census Bureau has found that about 78% of Americans use the internet. KPA was involved
KPA on Blogger
4 out of 10 Americans read blogs. To connect with those readers, KPA launched “Pigging Out and About” in late 2010. The blog serves as a consumer restaurant guide, a place to provide cooking tips and a means to encourage pork consumption. The blog is authored by two Kansas City Barbecue Society judges, Chris Petty and Mike Epler. The site reached over 1000 visitors during its initial month online. Most traffic was driven by other social media outlets such as Facebook and Twitter. Go to http:// piggingout-n-about.blogspot.com/ to see the blog. KPA Involvement: KPA staff created the blog and maintains content.
Child and Adult Conference
Pigging Out And About Blogspot.
with a 6 week Online Campaign with Schafer, Condon and Carter, the National Pork Board’s advertising agency to touch people online in Kansas. Ads appeared on sites that were food and local news related and linked people to www.theotherwhitemeat.com on Google’s ad network. KPA Involvement: KPA and the NPB cost shared the online ad buy and ad creation.
KPA on YouTube
YouTube is the most popular online video community worldwide that allows millions of people to discover, watch and share originally-created videos. Specific channels on YouTube allow people to share multiple videos, make friends and subscribe to video feeds. The KPA now has a YouTube channel and posted videos. To visit the channel and view videos, search YouTube for KansasPork. KPA Involvement: KPA staff created the YouTube page and maintains content.
The Child & Adult Care Food Program (CACFP) is a federal program that provides reimbursement for healthful meals and snacks served to children and adults. Each year the CACFP has an Annual Conference. Attendees of this conference include child care centers, day care homes, after school programs, adult day care, and Head Start Programs. Your organization was a part of their Annual Conference held in Manhattan and sponsored a fun recipe demonstration. KPA Involvement: KPA staff presented “America’s Pork” during two breakout sessions and worked with BBQ expert Rob Russel from Ace of Hearts BBQ to teach a pork loin recipe.
Retail Promotion
The Kansas City Star has a 90% Metro circulation and reaches 874,000 adult readers. KPA and the NPB worked with retailers such as Price Chopper and HyVee with excellent retail results in the past and continued to do so this year. This year KPA along with Missouri Pork Association and the National Pork Board placed two full page ads to highlight the aggresive sales on fresh pork during the tailgating season. KPA Involvement: KPA and the NPB shared the cost of the full page ads.
Kansas Pork Association President-CEO Tim Stroda Director Of Industry Relations Jodi Termine
2010 KPA Board of Directors Chairman: Kent Condray – Clifton Board Members: Jim Crane-- Liberal Thomas Frederick – Hugoton Jennifer Gerety-- Seneca Alan Haverkamp – Bern Jerry Morris-- Sedgwick Pete Sherlock – Washington Michael Springer – Sycamore Ron Suther – Blaine Jim Nelssen – Kansas State University
Kansas Pork Producers Council 2010 KPPC Board of Directors Chairman: Michael Springer- Sycamore Board Members Kent Condray – Clifton Alan Haverkamp – Bern Pete Sherlock- Washington
Kansas Pork Association 2601 Farm Bureau Road Manhattan, KS 66502 785.776.0442 www.kspork.org