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Issue 5 2017
IG TALES
The Official Publication of the Kansas Pork Industry
Pork Chop Open A special thank you to our 2017 sponsors!
See more about the event on page 9.
contents Pig Tales • Issue 5 • 2017
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Pig farming video targets youth This video gives a glimpse around a pig farm
Women Managing the Farm Dates set for the 2018 conference
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Promoting Pork Watowa Farms updates promotional sign
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Pork Chop Open Participants take on 18-hole scramble
10 Thank You Youth and community organizations say thanks
11 Kansas State Fair KPA participates with display and live videos
11 FACS Resource Fair Promoting ‘Pork in Schools’ to teachers
in every issue 4 President’s Message 12 Industry News 14 Recipe
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15 PQA Plus
Back Ribs on the cover: Oven-Roasted See page 14 for the recipe.
Kansas Pork Association 2601 Farm Bureau Road Manhattan, KS 66502 Phone: 785-776-0442 Fax: 785-776-9897 www.kspork.org kpa@kspork.org
President-CEO Tim Stroda tims@kspork.org Director of Consumer Outreach Jodi Oleen jodio@kspork.org Director of Communications Kim Hanke kimh@kspork.org
2017 KPA Board of Directors Chairman: Scott Pfortmiller- St. John Mark Crane - Chapman Daniel Gerety - Seneca Jason Hall- Elkhart David Hartter- Sabetha Art Sauder- Great Bend Chuck Springer- Independence Jim Nelssen - Kansas State University
Pig Tales is the official publication of the Kansas Pork Association. The publisher cannot guarantee the correctness of all information or absence of errors and omissions, nor be liable for content of advertisements. We reserve the right to edit or refuse all materials. KPA does not guarantee or endorse the performance of any products or services advertised within the publication. All Pig Tales inquiries should be directed to the Kansas Pork Association, 2601 Farm Bureau Road, Manhattan, KS 66502; www.kspork.org.
Presidentâ&#x20AC;&#x2122;s Message Tim Stroda, President-CEO
The Kansas Pork Industry: The National Pork Producers Council funded a study to examine the current structure of production, input purchasing and processing for the hog industry in Kansas. The contribution of these activities to the overall economy in terms of employment, income, and value added were also examined. To read the entire study, visit www.kspork.org/economic-impact-study.
Patterns & Economic Importance
The Kansas pork industry represents a significant valueadded activity in the agricultural economy and a major contributor to the overall Kansas economy. Using data from the most recent USDA Disposition, Production and Income report, hog marketings in Kansas totaled $466 million for the year ending December 2016. However, this production represents only a portion of the economic activity supported by the industry. Although the hog industry in Kansas has undergone rapid structural changes in recent years, total hog numbers have increased from a decade ago. About 6,535 Kansas jobs are involved in various aspects of the industry ranging from input suppliers to producers, to processors and handlers as well as main street businesses that benefit from purchases by people in these industries. Overall an estimated $303.3 million of personal income and $444 million of gross state product above and beyond the farm level are supported by the hog industry based on 2016 levels of production and long run prices. Export Impact The final demand uses of processed hog products are an estimated 20 million pounds going into foreign markets, a substantial increase in recent years, and 72 million pounds into domestic markets. These estimates are based on prorating the Kansas production proportionally to total end uses and in 2016, 21 percent of U.S. pork production was exported. Using this export share of 21 percent implies that a comparable share of the economic impacts, or 1,372 jobs and $63.7 million of personal income in Kansas result from the exporting pork products to foreign markets. To read the entire study, visit www.kspork.org/economic-impact-study 4
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Youth video highlights pig farming The Kansas Pork Association teamed up with 502 Media Group, Springer Family Foods and the Kansas Corn Commission to create a fun youth video that will be used in conjunction with the Virtual Field Trip program. “One piece of feedback that we’ve gotten from teachers who have participated in the virtual field trip program is ‘How can we see more of the farm and inside more barns,’” said Kim Hanke, KPA Director of Communications. “This video will give classrooms a glimpse around the entire farm and will serve as an intro to pig farming that can be watched prior to the live session.” The video will show the different stages of pig
farming, as well as what pigs eat and what it’s like living on a pig farm. The video is being funded by the Kansas Corn Commission.
Above: Staff from 502 Media Group review the script with Mason Springer, Cooper Springer and Anna Jund.
Right: KPA staff, 502 Media Group staff and the Springer family after the video shoot. The youth video is being funded by the Kansas Corn Commission and will be used in conjunction with the Virtual Field Trip program.
Dates set for Women Managing the Farm Conference To aid women who are helping to grow the nation’s food supply whether by design, marriage or inheritance, the Women Managing the Farm Conference is slated for February 15-16, 2018, in Manhattan at the Hilton Garden Inn. “Maximizing My Influence - farm | community | consumers” is the conference theme. Over the two days of the conference, presentations regarding business planning, health, managing employees and more will be interspersed with opportunities for networking and learning from others attending the conference. The WMF Conference has been developed for all women involved in an operation from the full-time manager to the absentee landowner needing a bit of insight about managing their investment. For more information, visit womenmanagingthefarm.com. PIG TALES • 5
Promoting Pork on Highway 7
Pork producers Gilbert and Dorothy Watowa, Atchison, are spicing up Highway 7 with a new Pork Be Inspired sign in their yard, replacing a similar sign that was put up in the 1980’s. Watowa Farms, a farrow-to-finish operation, also raises cattle and crops. They have been farming since 1964 and started Watowa Farms in 1988. Their son, Owen, manages the farm. Both Gilbert and Dorothy grew up on hog farms and knew they wanted to continue raising hogs. Their farming operation is at Gilbert’s family’s home place, only nine miles from their residence. Dorothy says the funnest part of raising pigs is working with the babies. “They are so cute,” she said. Dorothy and Gilbert also enjoy having their granddaughter come to visit and teaching her about farming. Dorothy says the biggest changes in raising hogs has happened since they started. “It’s easier now,” she says. “Easier on the people and easier on the pigs.” The Watowas are KPA members and have been members of the Atchison County Livestock Association for 20 years. Owen and Gilbert Watowa in front of the new Pork Be Inspired sign at the Watowa residence along Highway 7 near Atchison. Owen, left, is manager of Watowa Farms.
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Pork Chop Open held in Garden City 2017 Results The Golf Club at Southwind was the venue for this yearâ&#x20AC;&#x2122;s Pork Chop Open. The annual golf tournament brought together producers and industry partners for an 18-hole scramble. After the tournament, participants enjoyed ribs and sides. For a list of sponsors, see page 2.
Flight One 1st: Steve Prewitt, R. Freely, J. Zollinger, S. Cauble 2nd: Ryan Kirchoff, Roger Ratliff, Jerry Kirchoff, Jack Kirchoff 3rd: Adam Gutierrez, Jason Hall, S. Livengood, A. Fiss Flight Two 1st: K. Henry, B. Zollinger, R. Moreno, M.Newkirk 2nd: S. Preston, A. Portillo, E. Steffens, J. Burkhart 3rd: Steve McNorton, Nick Taylor, Ken Higley, Grace Hagenmaier Longest Putt: S. Preston Closest to the Pin: Roman Moreno Longest Drive: S. Preston
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Thank You
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Thank you for sponsoring the 2017 Kansas 4-H Livestock sweepstakes. Your support allows us to provide a high-quality, engaging opportunity for youth to share their knowledge of the livestock industry. This year, approximately 300 youth from 50 counties and extension districts particpated in the event. -Lexie Hayes, KSU Youth Livestock Program
Thank you so very much for supporting the Kansas FFA Association and sponsoring the swine production entrepreneurship proficiency award. I am truly humbled by being selected as the recipient of this honor. I have a passion for the swine industry and am truly proud to represent Kansas. Thank you again for your generous support of the FFA. -Brooke Riggs
Thank you for sponsoring Livestock Sweepstakes. I had a great time, it was a great experience for me. I participated in the Skillathon contest. -Emmy Bracken
Thank you for sponsoring the 2017 Kansas 4-H Livestock Sweepstakes. We appreciate your contribution to this great weekend learning experience. -Carla Davis, Greenwood Co. Team Coach
Thank you so much for being part of our Kidâ&#x20AC;&#x2122;s Ag Day in Ellis County. We truly appreciate your efforts to help educate the youth of our community about agriculture. The pork model was really fantastic & helpful for students & teachers to see. -Stephanie Eckroat, Ellis Co. Farm Bureau Thank you so much for joining us at our Education: Rooted in Agriculture conference in Salina. We appreciate you sharing with attendees the virtual field trip opportunity! It was a great session! We deeply appreciate the support of Kansas Pork in making our day awesome! -Natalie Anderson, KFAC
I wanted to provide a sincere thank you for helping sponsor our KSU swine youth activities. Both the Jr. Swine Producer Day in March and the Bob Hines Swine Classic in July. These events reached over 750 youth and parents directly. These events helped them understand the wider swine industry and important husbandry, health, meat science, PQA+ and nutrition knowledge. Thank you once again, it makes a difference. -Joel DeRouchey, KSU ASI faculty
Thank you for sponsoring the Livestock Sweepstakes. I participated in the skillathon. -Audrey Bracken
Your association works with communities, classrooms, youth programs and organizations throughout the year to support their endeavors and talk about pork. Now, they want to thank you. 10 â&#x20AC;˘ PIG TALES
KPA at the Kansas State Fair The Kansas Pork Association staff set up a model pig barn as part of a display in the Livestock Birthing Center at the Kansas State Fair, and interacted with fans on Facebook and Instagram with live streaming videos and posts. At the Birthing Center, a sow had a healthy litter of piglets on Monday, September 11, giving fair spectators the opportunity to see piglets and the farrowing process. To see the Facebook live videos, visit facebook.com/ KansasPork.
Promoting ‘Pork in the Schools’ The Kansas Pork Association participated in a Family and Consumer Sciences (FACS) resource fair to promote the Pork in the Schools program, funded by KPA. The program provides funding to FACS classrooms to be used to purchase pork that will be utilized in classroom labs with students. The resource fair was a new event held in conjunction with the annual summer FACS conference. The funds are managed through the Kansas Restaurant & Hospitality Association. Teachers can apply for grants by visiting www. krha.org/porkfunding.
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PIG TALES • 11
industry news Putting more U.S. Pork on the World’s Table Next time you’re working in your hog barn, take a quick glance at every fourth pig. Why? More than one fourth (27.2 percent, to be exact) of U.S. pork and pork variety meat production was exported from January to March 2017, which put more money in your pocket. “U.S. pork exports provided $52.42 of added value per head, based on January to March 2017 export figures,” said Bill Even, CEO of the National Pork Board. The Pork Board is working hard to ensure this momentum accelerates, especially as domestic pork production continues to grow. In fact, the Pork Board increased Checkoff funds for 2017 international activities more than 12 percent compared with 2016. “Rapid growth in the U.S. pork industry makes exports more essential than ever,” Even said. Dermot Hayes, an economist and distinguished professor in agriculture and life sciences at Iowa State University, agrees. “U.S. sows are becoming about 3 percent more productive each year, plus, we’re adding sows to the pork industry,” Hayes said. “As the U.S. pork industry expands, we have a lot more pork available.” With a planned increase in U.S. packer capacity, packers will be able to handle 6.1 percent more pigs this fall than in the fall of 2016, said Steve Meyer, vice president of pork analysis for Express Markets, Inc. Analytics. Increases of another 1.6 percent and 2 percent by the autumns of 2018 and 2019, respectively, also are expected. Meyer estimates that there will be about 4.1 percent more pork this fall than in 2016. “While production and capacity increase, now we need to answer: Where are we going to market all the pork?” Hayes said. “The U.S. remains a low-cost pork producer globally, so there’s optimism if we can take advantage of international trade.” More than 95 percent of the world’s population lives outside the United States, and demand for highquality protein continues to grow worldwide, said Bill Luckey, who chairs the Pork Checkoff’s International Trade Committee. Pork also remains the No. 1 meat protein consumed worldwide. These combined factors are why the Pork Board committed additional resources for export market development in 2017. “Because we produce more pork in America than we consume, we definitely need exports to grow demand for our pork and to help maintain prices,” said Luckey, who runs a wean-to-finish swine operation near Columbus, Nebraska. “The Pork Board is committed to increasing sales of U.S. pork worldwide.” 12 • PIG TALES
industry news 10 Ways U.S. Pork Sales are Growing Around the Globe Your Pork Checkoff investment impacts the dynamic world of international trade to expand pork exports and boost pork producers’ bottom line. Following are 10 key points. 1. Exports are essential in today’s world. More international consumers crave U.S. pork, according to the USMEF. This is reflected in the way exports grew from just 7 percent of production in 2000 to more than 27 percent by the first quarter of 2017. The U.S. has become the world’s largest pork exporter and is expected to dominate the global pork market over the next 10 years. 2. Big goals equal big opportunities. Value-added products, variety meats and pork muscle cuts are helping the NPB increase U.S. pork exports through access to new markets and expansion of existing markets. The five-year Checkoff Strategic Plan goal? Achieve a 9 percent average annual increase in value and volume. 3. The Pork Checkoff’s proactive approach pays dividends. The safety, consistency, high quality and affordability of U.S. pork set it apart from the competition. The Pork Checkoff’s marketing efforts with USMEF promote the positive attributes worldwide. 4. Free trade is key. Although trade deals such as the TPP and NAFTA have been a major focus in politics, a protectionist approach isn’t good for agriculture. Mexico and other key buyers of U.S. pork already are negotiating lower import duties and more free trade agreements with other nations. 5. Major markets matter. Mexico, Japan and China remained top markets for U.S. pork in the first quarter of 2017. China remains a huge market for U.S. pork. Variety meat exports to China and Hong Kong remain strong and have grown 24 percent in volume compared with last year. 6. Other markets help fuel growth. The U.S. exported pork to more than 110 countries in 2016, and while all of those markets differ in size and potential, all are crucial. U.S. pork exports to South Korea, the No. 6 U.S. market, were up 31 percent January through March compared with the same period a year ago, thanks to duty-free access from a free trade agreement. Canada, the No. 4 U.S. market, showed small increases in the first quarter. 7. Emerging markets offer room to grow. Building new export opportunities for U.S. pork doesn’t happen overnight. “It often takes years to build new markets for U.S. pork,” said Bill Luckey, who chairs the Pork Checkoff’s International Trade Committee. “That’s why we have to have be ready now for continued success.” 8. Competition drives export markets. A variety of ever-changing market factors influences which nations can supply pork at the most competitive prices. 9. Catering to buyers’ needs is crucial. With vigorous global competition, the U.S. must provide the types of pork products that buyers want, in the form they want it. 10. Variety meats add value. Variety meat exports were up 22 percent in volume and 33 percent in value during the first quarter, compared with the same period in 2016. Sales were dominated by China/Hong Kong and Mexico, which account for about 85 percent of the variety meat export volume. Many variety meat products traditionally are not consumed by U.S. domestic consumers, but they fit well into diets and cultures of other markets, said Luckey, who has traveled to China and Mexico on trade missions. PIG TALES • 13
Oven- Roasted
BACK RIBS Ingredients
For Sauce: 1/2 c ketchup 3 T brown sugar 1/2 t garlic, minced 1 T fresh lemon juice 1/4 to 1/2 t crushed red pepper
2 racks pork back ribs 1 T paprika 1/2 t garlic, minced 1/4 t seasoned salt
Directions • Combine paprika, garlic, pepper and seasoned salt. Mix to blend. Rub each slab with paprika mixture, massaging into meat. Wrap each slab in plastic wrap. Chill several hours or overnight. Preheat oven to 375°F. • Unwrap seasoned slabs and cut into serving size 3-4 rib portions. Place ribs in foil-lined baking pan and bake at 375°, for 30 minutes. Drain. Reduce oven temperature to 350°. Cover baking pan with aluminum foil and continue baking ribs at 350, for 45 minutes. • Combine ketchup, brown sugar, garlic, lemon juice and red pepper flakes in 1-quart saucepan. Mix to blend. Cook over medium heat until mixture boils. Reduce heat; simmer stirring occasionally, 10 to 12 minutes. Remove from heat. • Remove ribs from oven, uncover and spoon sauce over ribs. Cover, bake 10 to 15 minutes. Garnish with celery leaves and lemon slices, if desired. Serve with coleslaw and toasted whole-grain buns. 14 • PIG TALES
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PIG TALES
The Official Publication of the Kansas Pork Industry
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Support the Association by becoming a member or advertising in Pig Tales! Become a member today! Visit our web site, www.kpa.org or call the KPA office at (785) 776-0442 to get a membership or industry partner form. For advertising rates, sizes and deadlines, please contact the KPA office at (785) 776-0442 or e-mail kpa@kspork.org. 16 • PIG TALES