Pig Tales Issue 1 2018

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contents Pig Tales • Issue 1 • 2018

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NPB launches new website 2YHU LQGLYLGXDO VLWHV ZHUH FRQVROLGDWHG XQGHU WKH SRUN RUJ GRPDLQ

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NPB hosts social advocacy training

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Pig Farmer of the Year applications

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Boosting pork sales through partnerships .3$ DQG WKH .DQVDV &RUQ &RPPLVVLRQ SDLUHG XS IRU SURPRWLRQV

11 Titgemeyer named interim ASI Head 7LWJHPH\HU MRLQHG WKH . 6WDWH IDFXOW\ LQ

in every issue 4 President’s Message 12 Industry News 14 Recipe

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Kansas Pork Association 2601 Farm Bureau Road Manhattan, KS 66502 Phone: 785-776-0442 Fax: 785-776-9897 www.kspork.org kpa@kspork.org

President-CEO Tim Stroda tims@kspork.org Director of Consumer Outreach Jodi Oleen jodio@kspork.org

2018 KPA Board of Directors Chairman: Scott Pfortmiller- St. John Daniel Gerety - Seneca Jason Hall- Elkhart David Hartter- Sabetha Art Sauder- Great Bend Chuck Springer- Independence Jim Nelssen - Kansas State University

Director of Communications Kim Hanke kimh@kspork.org

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President’s Message Tim Stroda, President-CEO

Farm Emission Reporting Requirements Pending The U.S. Environmental Protection Agency (EPA) has asked the U.S. Court of Appeals for the District of Columbia Circuit to grant another delay in farm emissions requirements, which were set to begin on Jan 22. A court decision is pending. The EPA’s request followed a letter sent by ten democratic senators to EPA Administrator Scott Pruitt emphasizing the importance of providing more time to effectively inform farms about their reporting requirements, including: Senators Baldwin, D-WI; Bennet, D-CO; Cardin, D-MD; Carper, D-DE; Coons, D-DE; Heitkamp, D-ND; Kaine, D-VA; Klobuchar, D-MN; Smith, D-MN; Van Hollen, D-MD. In April 2017, the court rejected an exemption for farms from reporting “hazardous” emissions under the Comprehensive Environmental Response, Compensation and Liability Act (CERCLA) and the Emergency Planning Community Right to Know Act (EPCRA). CERCLA mainly is used to clean hazardous waste sites but has a federal reporting component, while EPCRA requires entities to report on the storage, use and release of hazardous substances to state and local governments, including first responders. The court late last year pushed back the reporting deadline after the U.S. Environmental Protection Agency – supported by a brief from NPPC and the U.S. Poultry and Egg Association – asked it to delay the mandate so that the agency could have “more time to provide farmers more specific and final guidance before they must estimate and report emissions and to develop a system that allows farmers to comply with their legal obligations.” More information on the reporting requirement, including how to report emissions, can be found at www. kspork.org/air-emissions-reporting, or contact Tim Stroda at 785-776-0442.

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Consumer website gets a new look Eatpork.org, KPA’s consumerfocused website, underwent some changes, which included updating the site to be optimized for mobile and increasing the recipe picture sizes. “The reskin updated the look of eatpork.org, made our cooking tips page more visible on mobile devices and enhanced the look of our online recipes,” said Jodi Oleen, KPA Director of Consumer Outreach. “We are excited to see this new look engage our audience more online!” Visit eatpork.org to see more.

NPB Launches New Website In early December, the National Pork Board also launched a new website, consolidating more than 20 individual sites under the domain of pork.org. The launch topped off work throughout 2017 by the Pork Checkoff’s digital strategy team on the consolidation project. The result? For the first time, pork.org now serves as a single online resource for pork producers and all of the Pork Checkoff’s key audiences. Amy Busch, web strategist for the Pork Checkoff, said “The consolidation allows us to reduce duplication by aligning Pork Checkoff information. With an improved search feature, visitors also can locate information they need in as few clicks as possible.” Site Reflects We Care. The site architecture is guided by the pork industry’s six We Care ethical principles. The homepage is search-driven and easy to navigate so users – from producers to consumers – can quickly access the information they seek. “With multiple sites, the Pork Checkoff was competing with itself for users’ attention,” Busch said. “The newly designed pork.org is separated into distinct audience tabs and landing pages. Whether a visitor is a pig farmer, retailer, foodservice operator or consumer, they an quickly find the information they need.” PIG TALES • 5

VFT’s reach students from 17 states Over 1,900 students from 17 states participated in a live virtual field trip in 2017. Pre- and post-surveys continue to show positive shifts in attitude in regards to animal welfare, environmental effects of raising animals and knowledge about pig farming. This program is a joint venture between KPA, Kansas Corn Commission, Kansas Soybean Commission, Kansas Foundation for Ag in the Classroom and The Pork Checkoff. Special thanks to Kaden & Emily Roush and Michael & Christy Springer for hosting the tours at their farms.

“We enjoyed the field trip and will do it again! My students were excited to visit with the actual farmer.” - Kimbre Haflich, 4th grade teacher “Keep up the good work!! It’s important our kids know where food comes from.” - Cindy Clark, 1st grade teacher

“Thank you for doing this program. Even though we live in a rural community the majority of my students have never been around any farm/ranch or its workings.” - Vicky Hadley, 2nd grade teacher

“It was a very informative field trip with lots of information!” - Destiny Gee, 1st thru 4th grade teacher

“It was awesome! Loved it! and will do it again.” - Beverly Butler, 9th thru 12th Special Needs teacher

“Thank you. This is a great experience. I look forward to doing it in future years.” - Linda Tillitson, 3rd grade teacher

“The materials you sent were great to use before the program. They loved getting to ask questions.” - Tonia Wilson, 2nd grade teacher 6

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NPB hosts social advocacy training KPA staff worked with National Pork Board to organize and present at a social advocacy training workshop for pig farmers nationwide. Three Kansas pig farms attended the meeting to learn more about social media. Farms attending were Haverkamp Brothers, Zoltenko Farms, and R Family Farms. “Understanding the ground floor of social media and how to maximize your time online is very important to farmers because time is limited,” said Jodi Oleen, KPA Director of Consumer Outreach. “This training gave farmers a glimpse into the social landscape, helped them consider who they were posting content for and introduced our new advocates to savvy advocates that will be valuable contacts as they grow their online reach.”

Students explore animal science opportunities in western Kansas Fourteen students got an up-close look at the western Kansas livestock industry as part of the K-State Animal Sciences Leadership Academy (KASLA) premier program, in southwest Kansas. The group included high school and college students who had completed the traditional academy hosted in June on Kansas State University’s Manhattan campus. The premier program, new this year, allowed students to further develop leadership skills, expand their industry knowledge and earn a greater appreciation for large-scale agricultural production. “The KASLA premier program is an invaluable opportunity for students to improve their leadership skills, network with ag industry leaders and learn from the vast knowledge of livestock producers and businesses,” said Jason Paine, a participant from Hutchinson. The academy is hosted by the K-State Department of Animal Sciences and Industry and sponsored by the Livestock and Meat Industry Council (LMIC) to develop young leaders within the livestock industry and prepare them for a successful future in the field. For more information about the academy, visit www.youthlivestock.ksu.edu.

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Applications Available for the 2018 America’s Pig Farmer of the Year Award The National Pork Board is seeking the next America’s Pig Farmer of the Year, with applications now open for the annual industry award at americaspigfarmer.com. The award recognizes a U.S. pork producer who demonstrates excellence in raising pigs using the We Care ethical principles and in sharing his or her story with the public. The application period is open through March 11. “This program creates a national platform to connect pig farming with today’s consumers,” said National Pork Board President, Terry O’Neel, Friend, Nebraska. “Identifying a pig farmer who can share the story of pork production allows all pig farmers to continue to raise pigs and underscore their important role in feeding the world.” A panel of third-party judges will again help to determine the final award recipient, with the winner announced during national pork month this October. The public can also play a role in selecting the 2018 winner through viewing short clips of the finalists on their farms at www.americaspigfarmer.com, and voting for their favorite through the Pork Checkoff’s social media outlets. “This award embodies the We Care ethical principles pig farmers demonstrate every day,” O’Neel said. “I encourage those who enjoy sharing their pig farming story to apply today. The past winners have traveled throughout the country, meeting with consumers, sharing what it means to be a pig farmer and how they personally produce healthy, wholesome food.” Anyone can nominate a U.S. pork producer who is at least 30 years old as of Jan. 1, 2018, at www.americaspigfarmer.com/nominate. Complete rules of the award program are on the site as well, along with answers to frequently asked questions.

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PIG TALES or DAILY E-NEWS

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IG TALES Issue 1 2017

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Pork industry gives testimony at Farm Bill Hearing See page 4

Also inside: Swine Profitability Conference, retail promotions and more!

From event features to board reports and recipes to showcasing how to get involved, KPA’s publications focus on industry news from the state and national level. The need to inform Kansas pork producers is a priority for our Association, but we need your help. Please consider advertising with Pig Tales or our Daily E-Newsletter as an avenue to get connected with our producers.

Readership includes...

650+ Kansas pork producers, allied industry supporters, extension & university personnel.

For more information or for a 2018 advertising packet, please contact the KPA office at 785-776-0442 or kimh@kspork.org. 8

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Boosting Pork Sales through Partnerships KPA partnered with the Kansas Corn Commission and the National Pork Board for a series of promotions to drive demand for pork products. The partnership components included coupon offers, a Costco SURPRWLRQ DQG SDUWQHUVKLSV ZLWK LQĂ€XHQFHU Coupon Offers. Each coupon recipient was required to watch a video on pig farming/feed. The $1 off ham steak coupon reached consumers via the KPA Quick Bites e-newsletter and resulted in 2,747 redemptions. Through work with RQOLQH LQĂ€XHQFHUV WKH RII KDP FRXSRQ UHDFKHG D QDWLRQDO DXGLHQFH DQG resulted in 60,472 redemptions. Costco Promotion. Wichita Costco store ran a $2.50 off pork tenderloin promotion which included an in-store sampling. This promotion resulted in 307 lbs. sold, a 195% increase in pork tenderloin sales versus previous week sales %ORJJHU ,QĂ€XHQFHU 3DUWQHUVKLSV Partnered with 4 local social media & blogger gurus to promote the various aspects of pork as a versatile meat and encourage consumers to either check out the in-store promotion or watch the video IRU WKH GLJLWDO FRXSRQ 7KHVH LQĂ€XHQFHUV UHDFKHG RYHU RQOLQH (7KLV SURJUDP DOVR UHFHLYHG IUHH SLFN XS IURP DGGLWLRQDO FRXSRQ ZHEVLWHV QRW DFFRXQWHG IRU LQ QXPEHUV DERYH

KPA Briefs • KPA staff participated in the Foreign Animal Disease Exercise held by the Kansas Department of Agriculture. The exercise was a practice of the state’s response plan to a foreign animal disease event, which was based on the confirmation of foot-and-mouth disease. • KPA teamed up with Iowa Pork, Missouri Pork, and others for a Hy-Vee retail promotion. The promotion featured boneless pork loin on sale December 19-29. With each purchase of the loin, shoppers received a meat thermometer and a cooking temperature chart. A cap of 10,000 thermometers were be provided. Your organization supported this program with social media. • KPA staff attended the National Pork Board State Promotions/Marketing Discussion in Dallas as part of a small group of state organizations identified by the NPB for 2018 planning. • KPA staff attended an Interim Legislative Committee on Natural Resources.

Upcoming Events • February 6: KSU Swine Profitability Conference, Stanley Stout Center, Manhattan • February 15-16: Women Managing the Farm Conference, Hilton Garden Inn, Manhattan • February 19: KPA annual Legislative Reception, Dillon House, Topeka PIG TALES • 9

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We would like to take this opportunity to thank you for sponsoring KSU Swine Day. With your help, Swine Day was one of the best programs offered to the Kansas swine industry. Thank you again for your continued support of KSU Swine Day. 'HSDUWPHQW RI $6, Thank you for sponsoring the champion swine KPA pin at the Coffey County Achievement Banquet. I truly appreciate your generosity. 6DUDK 6HUJHDQW Thank you for sponsoring the Rice County Champion Swine Award. .DPL *UDVVHU

Thank you for donating the champion swine pin. The support you have shown is greatly appreciated. -RUGDQ :HVHORK

U.S. Pig Farmers Receive Outstanding 25:1 Return on Pork Checkoff Investments U.S. pork producers receive a positive return on their Checkoff investment, according to a 2017 study conducted and released by Harry Kaiser, the Gellert Family Professor in the Dyson School of Applied Economics and Management, Cornell University. 5HWXUQ RQ ,QYHVWPHQW 6WXG\ +LJKOLJKWV An economic analysis of Pork Checkoff programs is commissioned every five years by the National Pork Board. The study quantifies the returns generated by Pork Checkoff investments in research, pork promotion and producer education programs. The latest results, published in 2017, cover 2011 to 2016 programs. Specifically, the study documented a growing return on investment through defined benefit-cost ratios across several key program areas from 2011 to 2016: 3URGXFWLRQ 5HVHDUFK Each dollar invested in production research to benefit on-farm practices yielded $83.30 in producer value. )RUHLJQ 0DUNHW 'HYHORSPHQW Each dollar invested in developing foreign markets yielded $24.70 in producer benefits. • $GYHUWLVLQJ DQG 1RQ DGYHUWLVLQJ 3URPRWLRQ Other pork promotion resulted in benefits of $14.20 for advertising and $12.40 for non-advertising promotion. • 5HVHDUFK WR *URZ 'HPDQG Research on market drivers returned $8.30 for each $1 invested. 1HW 5HVXOW Collectively, the overall return of Checkoff program activities is $25.50 for each dollar invested. The U.S. Department of Agriculture requires a return on investment analysis every five years. The 2001 to 2006 study showed an overall return of $13.80 to $1 invested, and the most previous study, released in 2012 for the time period of 2006 to 2011, found a return of $17.40 to $1 invested. The Pork Checkoff also reports that 91 percent of pig farmers who took part in the annual producer survey in November acknowledge their overwhelming support of the Pork Checkoff, with a record-low opposition of just 3 percent. For additional information on the survey, visit pork.org. 10 • PIG TALES

Titgemeyer Named KSU ASI Interim Department Head Dr. Evan Titgemeyer, Kansas State University Department of Animal Sciences and Industry graduate program director and research coordinator, has been named the KSU ASI interim department head effective Jan. 2. Titgemeyer joined the K-State faculty in 1992. With 70% research and 30% teaching appointment, his research focus has been ruminant nutrition and he primarily teaches graduate nutrition courses. His research program has been very productive as evidenced by 150 journal articles and more than $2 million in research support. “Our department has a long history of meeting the needs of stakeholders by providing excellent teaching programs, relevant Extension programs, and growing research programs that all target the needs of the livestock and food industries of Kansas,” Titgemeyer says. “My goal as the interim department head is to build on these strengths. I’m excited about the opportunity to help our great faculty and staff continue their mission of serving the needs of Kansans.” Titgemeyer grew up on a small family farm in northwest Ohio. Following completion of a bachelor’s degree at The Ohio State University in 1984, he completed both master’s (1986) and Ph.D. (1989) degrees at the University of Illinois. His graduate work was focused on determining amino acid requirements of growing cattle; this is an area of research where he is still active. He also completed post-doctoral training at the University of Illinois in the area of fiber chemistry before joining the KSU ASI faculty. Titgemeyer’s research program studies amino acid utilization by growing cattle and has demonstrated that the efficiencies of amino acid use for growth differ among the amino acids, and are often much less than predicted by current models. Eleven of his graduate students have been placed as university faculty. He has served as a section, division and associate editor for the Journal of Animal Science. He received the 2016 American Society of Animal Science (ASAS) Fellow Award: Research Category and the American Feed Industry Association Award in Ruminant Nutrition Research in 2007. Evan and his wife, Lori, have two children, Taylor and Jack.

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industry news A Look Back Sheds Light on 2018

by Steve Meyer, VP of pork analysis for EMI Analytics

One of President Harry Truman’s frequent admonitions was “Study your history!” He was a firm believer in the lessons that can be learned from a thorough understanding of the past. So am I. So, as we begin a new year, some retrospection on the factors that have made the U.S. pork industry successful is in order. 3URGXFWLRQ FRVWV ZHUH WKH EXJDERR RI WKH V Subsidized and mandated production of corn-based ethanol pushed corn demand upward faster than U.S. farmers could respond and prices rose sharply. Throw in the first real drought since 1988, and you end up with 2013 and 2014 costs that were nearly double those of 2006. But that’s all behind us, right? Yes, until the next drought comes along, but even one drought likely won’t take us back to $80-plus costs. Three great crops in a row have set up a good run of affordable feed prices and resulting low costs. Demand remains strong. After a postAtkins Diet slump was exacerbated greatly by the Great Recession, pork demand has come roaring back, reaching its highest level since the mid-1980s in 2015. The debunking of 1970s and ‘80s hysteria over dietary cholesterol and animal fats has given U.S. consumers permission to eat things that taste good, and pork fits the bill. Real per capita expenditures (RPCE) for pork hit record highs in 2015. While RPCE was lower in 2016, it has held its own this year, which indicates that domestic demand is solid. Continued economic recovery bodes well for 2018. 0DUNHW KRJ QXPEHUV FRQWLQXH WR LQFUHDVH IDU IDVWHU WKDQ GRHV WKH EUHHGLQJ KHUG The obvious implication is that U.S. producers are getting more efficient. Also, the chart shows that the hog cycle is, for all intents and purposes, dead. There is little variation in the size of the breeding herd, and the only regular variation in hog numbers is a normal seasonal pattern. The only exceptions to these statements since the late 1990s have been two animal health-related episodes. The first was the introduction of circovirus vaccines in 2007 that enabled millions more pigs to reach market weight. The downside of the vaccine’s introduction was that it, along with the higher grain prices mentioned earlier, drove roughly 500,000 breeding animals out of production. The other animal health episode was, of course, porcine epidemic diarrhea virus (PEDV) in 2013 and 2014. While tightened hog supplies were a boon for prices, producers always put the welfare of the animals first and wouldn’t want to go through that experience again. ([SRUWV DUH RQFH DJDLQ D ELJ GULYHU RI SRUN LQGXVWU\ VXFFHVV After rising steadily since the late 1980s, U.S. pork exports had stopped growing since 2011. Most analysts expected 2017’s growth to be a modest continued... 12 • PIG TALES

industry news ...continued from page 12 4-6 percent. But a surprisingly weaker U.S. dollar has helped exports grow by 8.2 percent over 2016 levels through October, the last month for which data are available. If that rate holds for November and December when new data is released, 2017 exports will set a new annual record near 5.8 billion pounds, carcass weight. Exports through October accounted for 26.4 percent of total U.S. production. :KDW DERXW " The cost situation is pretty well set for this crop year. Demand was on an upward trajectory for the second half of 2017, and for the year may end up higher than 2016. Productivity continues to grow. The modest rate of breeding herd growth in recent years will still provide significantly more market hogs barring a negative animal health event. Both PRRS and PEDV are well controlled at the moment but bear careful attention as the winter progresses. Finally, a weaker U.S. dollar that appears to be staying near its pre-2017 levels is a good harbinger for exports. Production reductions in the European Union will open up some opportunities. The question of “How much export business is too much – or too risky?� is still present. But the industry knows rewards do not come without risk. Best wishes for a happy and prosperous New Year!

Checkoff Collaborates with China on Pig Welfare The National Pork Board recently participated in a joint meeting between the U.N. Food and Agriculture Organization and the China Association of the Promotion of International Agricultural Cooperation (CAPIAC). The International Cooperation Committee of Animal Welfare, a subgroup of the CAPIAC, focused on animal welfare. At the conference, Sherrie Webb, director of animal welfare for the Pork Checkoff, shared U.S. pork producers’ experiences with the Pork Quality

AssuranceŽ Plus program and the Common Swine Industry Audit. She said both programs focus on continuous improvement tools and help ensure that animal welfare remains a top priority. As a sign of collaboration, the secretary general of the ICCAW attended the Checkoff’s Pig Welfare Symposium in November and presented a special pre-session discussion about China’s pork industry and welfare-related issues.

Morris to Head Checkoff Export Initiatives Craig Morris has joined the National Pork Board as its new vice president of international marketing. He most recently was deputy administrator over the Livestock, Poultry and Seed Program of the Agricultural Marketing Service (AMS) at USDA. For the past 25 years, Morris has held highprofile strategic leadership roles with the federal government, industry associations and in the private sector. He has extensive experience in international

trade, shaping the country’s livestock marketing strategy and building comprehensive export programs that meet the needs of industry stakeholders both here and around the world. “I have been fortunate to have served the livestock industry for my entire career, and I look forward to pouring that passion into developing a strategy to market U.S. pork products abroad,â€? Morris said. PIG TALES • 13

Candace’s

Carnitas Tacos Ingredients

2 pound boneless pork shoulder 1 carrot, diced 1/2 onion, diced 1/4 cup dry red wine OR chicken broth 2 tablespoons chili powder 4 cups red cabbage thinly shredded

3 tablespoons mayonnaise salt pepper 12 18-inch corn tortillas, warmed 1 avocado pitted, peeled and thinly sliced

Directions Combine carrot, onion, and wine in slow cooker. Everybody loves tacos! And if you don’t, you’re wrong. This homemade carnitas recipe is a great way to bring your taco game to the next level. These slow cooker pork tacos are easy to make, featuring pork roast and plenty of flavor. If you’re looking for a flavorful twist on your traditional Mexican dishes, this recipe is perfect for you! Now, grab your Crock Pot, some wine, and get going! Combine carrot, onion, and wine in slow cooker. Sprinkle roast on all sides with chili powder, rubbing it into meat. Season on all sides with salt and add to slow cooker. Cover and cook on low until roast is falling-apart tender, about 6 hours. Use tongs or a slotted spoon to transfer meat to a large bowl. Use two forks to shred meat into bite-sized pieces. Moisten/ season with cooking juices to taste. Cover to keep warm and set aside. In a medium bowl, combine cabbage and mayonnaise. Season with salt and pepper to taste. Arrange 2 tortillas on each serving plate. Fill tortillas with pork, cabbage mixture, and avocado and serve. (Alternately, arrange pork, cabbage mixture, and avocado on a platter and let guests make their own tacos.) Cooking tip: For even more flavorful carnitas, brown roast on all sides in a lightly oiled skillet before sprinkling with chili powder. 14 • PIG TALES

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