g n i s i t r e v d i K ORTYF R A L L O “D , NINE-DAY RDS!” A W D O O W
“A LITTLE
DAB’LL DO YA!”
D
epending on your age, you probably recognized one or more of those famous taglines from advertising. (You might even have sung along to that Woodwards one.) Advertising and marketing has an impact on all of us from an early age. From Saturday morning cartoons to ads for Sea Monkeys and X-Ray Specs in the back of your comic books to singing along with jingles on the radio, for better or for worse, we have all been exposed to advertising early and often. Today’s kids are smart, savvy, more brand aware (and more exposed to advertising messages) than any generation before them. So we decided to work with them to teach them a bit more about the world of advertising – and also to point out the value of shopping locally. The result is this special section you see here today – Kidvertising. We partnered with three classrooms of bright young people in Grades 5 and 6 at Pacific Way Elementary and Aberdeen Elementary schools. Kamloops This Week account executive Kate Potter gave a presentation to each class to talk about how advertising works in print media, along with some principles of marketing and design.
“Where’s
the ”
Beef?
t you “You’re no ’re when you ” .
hungry
Then we asked the students to create ads for local businesses of their choice, and we took those ad drawings – more than 60 different ads – to the local businesses and offered to run them in this special section. For every business that bought an ad, we’ve taken $50 from the cost of each ad and are presenting it to the school’s Parent Advisory Council to use to support activities at their schools. Thanks to the generous and community-minded businesses who participated, that means that this section results in $950 going to these two local schools. This was probably one of the most fun projects we’ve done this past year. Not only were our student designers talented artists, as you’ll see in these pages, they also demonstrated their awareness of the world of advertising that surrounds them, asking intelligent questions along the way. Thanks so much to Mr. Hine from Aberdeen Elementary and Mrs. Galloway and Mrs. Collins from Pacific Way Elementary for helping us put this great project together. - Tim Shoults Operations Manager, Kamloops This Week
Mr Hines’s Class - Aberdeen Elementary
Mrs Collins’s Class - Pacific Way Elementa ry
Mrs Galloway’s class - Pacific Way Elementary