Charity event production and t-shirt costing

Puppies & Pilates FEBRUARY 23RD WOOF GANG BAKERY & GROOMING

Kamilla Murtazina Stephanie Lin FASM - 310

MISSION

One Love Animal Resque is a non-profit organization in Savannah, GA that rescues animals that were abandoned, neglected, or abused. It works closely with local community, shelters and rescue groups to find a new loving home for abandoned animals.

------------------Puppies and Pilates is a monthly event hosted at Woof Gang Bakery, where people can come and do pilates among the puppies that are available for adoption.

EVENT DETAILS

LOCATION: Woof Gang Bakery & Grooming DATE: February 23 (Monthly Event) TIME: 9:30 AM PRICE: $15 minimum donation SPACE: 25 people

MARKETING STRATEGY 1. Distribute the posters to animal related places such as animal care center, animal clinic, woof gang bakery and other pet stores.

2. Sell the T-shirts at the Woof Gang Bakery on the day of the event every month.

3. Post the information on One Love Animal Rescue social media and post videos about this activity on YouTube.

4. Post and update puppies information on the website.

5. Send emails to people who attended or interested in this event or who subscribed to the news of One Love Animal Rescue.

TARGET CUSTOMER Emily

Sophia

Age: 25 Income: $60 000 Marriage: Single Education: Bachelor’s degree Work: Office job

Age: 40 Income: $130 000 per household Marriage: Married Education: Master’s degree Work: Unemployed

Properties: She likes doing sports and would like to join pilates class. She loves animals and considering adopting a puppy. She got a lot of pressure from her work so she likes to relax herself by joining this event.

Properties: She is married and has a daughter.

She does not work so she is focused on raising her kid and she takes good care of herself by doing yoga and pilates. Her child likes dogs so she might adopt one puppy for her when she is doing the activity.

INSPIRATION

& pilates

FEBRUARY 23 WOOF GANG BAKERY & GROOMING WOOF GANG BAKERY & GROOMING

C=94% M=68% Y=31% K=18%

ONE LOVE ANIMAL RESCUE

oneloveanimalrescue.com

C=49% M=62% C=38% M=3% Y=8% K=0% Y=43% K=0%

puppies

C=7% M=4% Y=37% K=0%

DESIGN

COLOR PALETTE

PANTONE Lemon Meringue

PANTONE Nebulas Blue

PANTONE Nile Green

PANTONE Dusty Lavender

FABRIC & CARE

100 % COTTON

Machine-wash warm or cold, tumble dry.

Pull straight from the dryer to prevent wrinkles, or iron while damp.

SIZE SPEC

PRINT PLACEMENT

T-SHIRT PRODUCTION VENDOR: MONUMENT Limited STYLE: American Apparel 2001W PRICE: $3 969

Unit Breakdown

puppies

& pilates

ONE LOVE ANIMAL RESCUE WOOF GANG BAKERY & GROOMING

HANGTAG & PACKAGING VENDOR: Next Day Flyers

VENDOR: Uline

SIZE: 2’’ x 3.5’’

SIZE: W 5.25’’ x D 3.5’’ x H 8.25’’

PRICE: $12.9

PRICE: $301

ONE LOVE ANIMAL RESCUE Savannah GA

COSTING

puppies

& pilates

TEE SHIRT COSTING WHOLESALE COST HANGTAGS LABELS MISC PACKAGING/ACCESSORIES SHIPPING FINAL COST RETAIL MARK UP % MARK UP$

$9.23 $0.03 $0.00 $0.00 $0.70 $0.00 $9.96 $24.90 60% $14.94

ONE LOVE ANIMAL RESCUE Savannah GA

ONE LOVE ANIMAL RESCUE WOOF GANG BAKERY & GROOMING

MARKETING MATERIALS

POSTER

WEBSITE LANDING PAGE

SOCIAL MEDIA

REVENUE DISTRIBUTION AMOUNT: $ 6 424.2 DISTRIBUTION: 1. MEDICAL TREATMENT 2.VETERINARIAN CARE 3. DEVELOPMENT OF FOSTER CARE PROGRAM 4. ANIMAL TRAINING 5. TRANSPORT EFFORTS

Thank You