Back at the start of the summer, the ZMG – Zambia Marketing Group – launched an initiative to help increase tourism to the country from the UK. In recent times, Zambia simply hasn’t grabbed enough of the headlines that its authentic safari credentials so richly deserve. We want to see more Zambia in the media and have launched an intiative to make sure that happens. More than 20 major players in Zambia’s tourism industry are backing the idea See www.zambiatourism.co.uk for full details.
UK Media Takes a Walking Safari
To set things rolling, five award-winning UK journalists and two leading magazine editors joined the Kamageo PR team to experience zebras, lions, elephants, giraffes and leopards on a Zambia-like walking safari in the heart of London. Suitably kitted out in Zambia safari gear, our intrepid group walked on the world’s most photographed zebra (crossing) in Abbey Road; encountered a pride of lion (statues) in Trafalgar Square; sampled Elephant beer; dined at the Giraffe Restaurant and sipped Zambezi cocktails at the Leopard Bar. Due to the inclement weather, the journalists even experienced the spray from Victoria Falls (well, Victoria Embankment) and knew how the Emerald Season feels as the sun broke through to shine after the rains. Adele Cutler, Kamageo’s PR Director added “As a result, all of theparticipants have committed to visiting Zambia within the next few months, so that will produce all-important editorial”.
As Nick Aslin, MD of Zambian Ground Handlers said “We want to increase visitors to our country, so we’ve set aside our individual interests for the benefit of Zambian tourism as a whole”.
Media Sponsorships and& Mareting Ideas &
You can take advantage of this campaign too. Why not sponsor one of our many planned media trips (in exchange for editorial credits)? Plus we’re open to marketing suggestions of all types, but please do recognise we have a small budget. This is about working smart, not spending big! For more information on the ZMG, please contact Tim Henshall via tim@kamageo.com
Bradt Guide to Zambia, Limited edition
Keep an eye on your mailbox in November when we will be distributing copies of the excellent Bradt Guide to Zambia. Our limited edition features a 32-page colour section highlighting all the various members of the ZMG.
Press Ad Campaign
We launched a modest print ad campaign for Zambia, appearing in travel related titles including Travel Afric, National Geographer Traveller as well as the Guardian’s Travel Guide supplement 25