Whitepaper
TheBlueOcean Strategyinthe Pharmaceutical Industry:WhatIsthe BlueOceanStrategy
About?
Blueoceanreferstoanewmarketthatpresentslowcompetition,islesscrowded,andisopento accommodatenewinnovationsandmarketingopportunitiesTodaythePharmaindustryhasalot ofblueoceanopportunitiesthatareyettobeexploredwhenitcomestodigitalinnovations
KeyTakeaways: SGAhashelpeddesigntheseblueocean strategiesfortheclient,enablingthemtoswitch fromredoceantoblueocean Itisapatient-centricdata-gatheringprocess designedforaspecificdisease Throughtheprocess,weassistedtheclientin gatheringsignificantinsightsfromdatastreams, thusmakingiteasiertopresentmatches betweenpatientswithspecificneedsandidentify thebesttherapies
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