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Appendix 6: Ethical Statement and Consideration The findings in this dissertation will be that of results non-‐commercially sensitive, yet providing intriguing insights into second screens relationship with TV viewing. Possible risks of participating respondents are conflicts of interest and release of commercially sensitive materials. To ensure that the results taken from research are ethical; All data recovered from primary research will require permission from respondents to use the information gathered for research purposes, which in turn can be shared without breaking any confidential agreement made. Any data shared that is confidential must be kept so. Copies of the consent form are attached to the Appendix in Figure 1. All respondents will be shown a copy of this proposal, indicating reasoning for research and the methods conducted. This will help to educate respondents and ensure the research is free from conflicts of interest. Copies of the Cover Letter are attached to the Appendix in Figure 2.
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