Branding Process and Samples_KKCC

Branding Process

Table of Contents Process Overview...............................................1, 2 Consumer Profiles Examples.........................3 Sample Moodboards.........................................4 Logo, Type, Palette, Illustration.....................5 Photography Style Guide.................................6 Homepage & Social Mock-ups.......................7 Packaging Mock-ups..........................................8

Process Overview

Phase 1

Get to Know You and Your Brand

Possible Deliverables

+ Notes from meeting

Phase 2

Phase 2 Research Competitors & Consumers

Possible Deliverables

+ Market Scan

+ Market Landscape Map

+ Consumer Profiles

1

Phase 3

Phase 3

Explore Positioning & Tone of Voice

Possible Deliverables

+ Positioning Moodboards

+ Voice Samples

Phase 4

Phase 4

Dig-in to Brand Identity

Possible Deliverables

+ Visual Research Moodboards

+ Logo

+ Typeface(s)

+ Color Palette

+ Homepage Mock-up

+ Social Media Post Mock-up

+ Packaging Mock-up

+ Illustration Style

+ Photography Style Guide

Phase 5

Phase 5

Finalize Brand Assets

Possible Deliverables

+ Brand Book

+ Packaging Design

+ Web Mock-up to share with

UX designer and Developer or Completed Squarespace

+ Social Media Calendar

+ Digital Ads

2

Consumer Profiles

3

Sample Moodboards 4

Logo, Type, Palette, Illustration

***Note: This illustration is not mine

Logomark CONFIDENTIAL

Logo Type Illustration Style 5

Color

Guide

6

Photography Style

...from 3 different brands

HomePage & Social Mock-ups

***Note: Imagery is stock

CONFIDENTIAL

7

CONFIDENTIAL

Packaging Mock-up 8

An array of other examples

9

10

Thank you!

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