ARCHIVE MAGAZINE

ARCHIVe mag SPRING

ARTS & MUSIC

ARCHIVe maG

Editor-in-Chief

Kaley Schneider

Managing Editor Bradley Cooper

Art Director Lady Gaga

Senior Music Editor Johnny Depp

Associate Editors Jennifer Laurence

Emma Watson

Contributing Writers Tom Hanks

Pete Davidson

Taylor Swift

Katy Perry

Photography Director Leonardo DiCaprio

Senior Photographers Nicki Minaj

Sarah Jessica Parker

Illustration Director Justin Bieber

Digital Content Manager Timothee Chalamet

Social Media Coordinator Jason Mamoa

Copy Editor Adam Sandler

Advertising Director Ariana Grande

Marketing Manager Chris Pratt

Subscriptions Manager Miley Cyrus

Archive Magazine is a publication dedicated to showcasing the intersection of art and music, highlighting emerging and established artists, musicians, and cultural phenomena. Our mission is to provide insightful and engaging content that inspires and informs our readers about the vibrant world of creative expression.

For educational purposes only. This magazine was created by Kaley Schneider for Magazine Design: GRC 440 at California Polytechnic San Luis Obispo.

SPRING 2024

Claire Warner, also an Art and Design graduate from the University of Texas, Austin, is an artist who excels in a variety of mediums. She is passionate about exploring new artistic expressions and plans to exhibit her work in local galleries, reflecting a commitment to engaging with her community through art.

Growing up in Austin, Claire has always been surrounded by the city’s vibrant arts scene. She has been experimenting with different art forms and techniques, creating diverse and innovative pieces. This summer, some of her work will be featured at Mass Gallery, a local Austin venue known for showcasing emerging artists. This opportunity marks an exciting milestone in Claire’s artistic journey, allowing her to share her creative vision with a broader audience.

Abby Burgy, an Art and Design graduate from the University of Texas, Austin, has made a name for herself in the world of photography. Her work spans a diverse range of projects, from capturing the joy of weddings to showcasing the vibrant culinary scene in Austin, and creating memorable graduation portraits for friends and clients.

Bailee Jackson, a freshman at California Polytechnic State University, is an emerging talent in both art and photography. Her work with .Wavzine involves a variety of projects, but her true passion lies in capturing the energy and spirit of the local music scene in San Luis Obispo through her lens.

Camilla Ferry, a recent graduate in Graphic Communication from Cal Poly San Luis Obispo, specializes in Graphic Design and letterpress printing. Her work showcases a blend of modern design and traditional techniques, reflecting her diverse skill set and dedication to her craft.

Abbott Swanson, a Graphic Communication major, brings a unique perspective to both drawing and painting. As the art director for the local magazine .Wavzine, Abbott combines creative vision with practical experience, producing distinctive and memorable works that stand out in the local art community.

In addition to her personal projects, Camilla serves as a curator at the Shakespeare Letterpress Museum, where she oversees exhibits that celebrate the art of traditional printing. She also brings her design expertise to Shabang, a local music festival, where she creates unique and eye-catching merchandise. This year’s festival features big-name artists like Thundercat, Peach Pit, and The Walters, and Camilla’s designs play a key role in enhancing the festival experience for attendees.

REDUCTION OF IMAGES

A time honored tradition of illustrators everywhere. Whenever artwork needs to be made to be reproduced, the original artwork is created on a larger scale. When reduced, this scale contains all the details in the original work, but it appears more complex and impressive at a smaller scale. Often, Rockwell would paint images around 30"x60" for 12"x20" illustrations that would run in print magazines. This shift in scale gives him three times the amount of space to paint details, which will show up in the smaller print.

PAINTING WITH LIGHT

Armed with all of this knowledge, I believe that Rockwell would purposefully layer and ‘peak’ his whites higher than any other color on the canvas. This ‘peaking’ would allow for the photography to cast shadows among the whites, and in these shadows, Rockwell would gain a wide swath of greys and off whites that he wouldn’t have to paint himself.

USE OF PHOTOGRAPHY AND PROJECTORS

It’s no secret Rockwell used actors and staged most of his paintings and recorded it with his camera. What most people find shocking is that he projected the image onto his canvases and traced the pictures before painting the. At the turn of this century, modern artist David Hockney figured out artists have been doing this for centuries and wrote an entire book detailing his research.

TREATMENT OF SURFACE

Rockwell preferred a heavily built up surface of paint. He would often use dirt from his garden and mix it into the grounds he applied on his canvases. Out of this knowledge that Rockwell liked thicker grounds comes one of his greatest tricks: Peak Whites. The whites looked chunky and thickly applied, perhaps even with a palette knife. The whites ‘peak’ like frosting on a cake.

TIPS AND TRICKS

NYC ARTIST & PHOTOGRAPHER

Elliot Schneider’s journey through life has been a canvas upon which he’s painted the vibrant colors of Manhattan’s bustling streets and the intricate emotions of its inhabitants. Born and bred amidst the skyscrapers and avenues of New York City, Elliot’s artistic spirit found its true calling in the medium of photography.

From a young age, Elliot was drawn to the captivating energy of the city that never sleeps. With his camera, he wandered through the labyrinthine streets, capturing moments of raw emotion, fleeting expressions, and the timeless beauty hidden within the chaos of urban life.

a successful career in the industry. Among his many achievements, one stood out as both a professional triumph and a personal favorite –the iconic Zabar’s logo.

He didn’t confine himself to one medium or discipline. He wrote with his art, weaving narratives through images and experimenting with bookmaking and binding. His artistic pursuits were not solitary endeavors; they were shared with his beloved wife, Cynthia.

Cynthia, herself a talented artist, filled their shared space with enameled jewelry and other captivating creations. Together, Elliot and Cynthia transformed their apartment into a sanctuary of creativity, where every corner told a story and every piece of art whispered of shared passions and dreams.

Elliot Schneider: New York City photographer, multi-media artist, and loving husband, dad, and grandpa.

His subjects ranged from the everyday people navigating the crowded sidewalks to the architectural marvels that was the city skyline. But Elliot’s artistry didn’t stop at mere photography; he saw each image as a piece of a larger puzzle, a puzzle he meticulously assembled through collages and other innovative techniques.

His talent caught the eye of the graphic design world, and Elliot found himself embarking on

Elliot Schneider’s legacy is not merely one of artistic brilliance but of a life lived in pursuit of beauty, truth, and expression. Through his lens and his boundless imagination, he has immortalized the spirit of New York City, leaving behind a legacy that will continue to inspire for generations to come. His story serves as a testament to the enduring power of creativity and the profound impact one individual can have on the world around them.