Relevance of SEO Digital Marketing in Botswana SEO is one of the most integral elements of a well-curated digital marketing strategy. Many companies enjoying online presence invest in SEO digital marketing in Botswana and derive excellent results. SEO or Search Engine Optimization practices help a website enjoy top ranking in Search Engine Results Pages. SEO practices can help a business get more traffic, online visibility, increased brand awareness, profits, leads, and more. SEO practices help in website optimization so that the business website appears high in SERPs for selected keywords. Several misconceptions have made many businesses miss out on the excellent results that can be derived from this strategy. Some businesses believe that SEO is outdated, and it is not worth investing value and time, and some believe that it does not work. Here, it is important to understand that SEO digital marketing activities can bring excellent results.
There are various reasons why SEO works and helps a business build a robust online presence. •
Relevant Traffic and Leads
The first reason why SEO Digital Marketing in Botswana works well is that it brings a lot of traffic to the website. Excellent SEO Strategy can help boost a website rank in the top search results of Google search engine. Increased relevant traffic can help improve brand awareness and recognition. It also helps in bringing customer leads, turning visitors to the site into paying customers. •
Increased Visits and Sales
According to a study, Google reports that approximately 50 percent of consumers use local searches to visit the store on the same day. Thus, SEO can help bring customers to the door if the business has a brick and mortar location. Web presence is optimized and makes it easier for prospective customers to locate the address, find out phone numbers and business hours, and be more driven to the store. •
Improved PPC
Businesses using pay per click marketing understand how quality score can have a positive impact on their campaign. Thus, the companies that enjoy a higher PPC score can reduce the cost per click. It helps in numerous ways, like affordable advertising costs. All these benefits make SEO Digital Marketing efforts relevant to the success of a business.