This report evaluates the statistical health of a social media and advertising campaigns for the month of February. The analysis includes performance metrics for Instagram, Facebook, X, and LinkedIn. As well as insights from Amazon and Meta ads efforts and ROIs.
Recommendations are provided based on observed trends and data at the end of every section.
Social Media Report (Month of February)
Social Media
Instagram
Recommendations : Data
Followers: 3,7 8 up 3 from January
Posts: 6 2 less than January
Impressions: 8,132 up 23 from January
Reach: 4,2 same as January
DM Shares: 58
Saves: 120
Profile Visits: 92
Engagement Rate: 9.1 up 2 from January
Contextualized Insights
Follower Growth: The 3 increase in followers suggests that the content is attracting new viewers. This growth could be attributed to the engaging content posted in January which might have had a lingering effect
Posts: Despite posting less content (6 posts, down by 2), the impressions increased by 23 . This indicates that the posts made were highly engaging and shared widel
Top Post: GI EAWAY
Engagement Rate: 17.6
Top Post: The top post's high engagement rate highlights that certain content types resonate particularly well with our target audience. The inclusion of a giveaway in this post significantly boosts engagement potential amongst followers, driving more interactions and interest.
Review the top-performing post's characteristics such as content type, use of hashtags, and posting timestamps and then replicate these successful elements in future posts.
Increase interaction with followers through stories, polls, and direct messages to maintain high engagement levels.
Social Media Report (Month of February)
Social Media
Data Contextualized Insights
Followers: 9,70 same as Jan ary
Posts: 1 p 30% from Jan ary
Facebook
Impressions: 1,300 down 30% from Jan ary
Reach: 90 down 200% from Jan ary
CTR: 1.3%
Engagements: 4 down 230% from Jan ary
Recommendations :
Content Saturation: T e significan drop in impressions and reac , despi e a 30% increase in pos s, s gges s possible con en sa ra ion or less engaging con en . As wi excessive pos ing c rren followers co ld ge bored of e con en
Engagement Drop: T e decrease in engagemen s indica es a e con en pos ed in Febr ary did no resona e well wi e a dience.
Revise con en s ra egy o incl de more engaging and diverse con en (e.g., videos, in erac ive pos s, more crea ive ar direc ion).
Experimen wi pos ing imes and boos pos s o increase visibili y.
Use more engaging CTAs and in erac ive elemen s like rending as ags, concep s or videos o drive in erac ion.
Social Media Report (Month
Social Media
X(Twitter)
Recommendations :
Followers: 3,72 down % from January
Posts: 2 same as January
Impressions: 2 ,4 same as January
Link clicks: 1 down 15% from January
of February)
Contextualized Insights
Stable impressions but decreased followers and link clicks suggest content stagnation or reduced interest.
Introduce new content ideas and interactive posts to re engage t he audience.
Monitor competitors strategies and adjust accordingly.
Social Media
LinkedIn
Followers: 156 (up 5 since January)
Posts: 3 (same as previous 5 months)
Impressions: 98 (down 45% from January)
Shares: 0 (same as previous 3 months)
Likes: 2 (up 100% from January)
Clicks: 0 (same as previous 3 months)
Recommendations :
Contextualized Insights
Low posting frequency and engagement suggest t he need for a more active presence
ebruar y might have fewer industr y events or job opportunities leading to lower content and engagement.
Increase t he number of posts to at least once a week, focusing on industr y insights, company updates, and professional achievements.
Share high-quality, industr y-relevant content t hat provides value to t he targeted professionals to increase shares and clicks.
Amazon Ads Report (Month
Book 1
Spend: $575
Sales: $3,764
Orders: 185
Impressions: 1.3 million
Top of Search: <5%
Clicks: 1,900
ROAS: 6.5
ACOS: 15%
Contextualized Insights:
of February)
Book 2
Spend: $115
Sales: $140
Orders: 8
Impressions: 430,000
Top of Search: 17%
Clicks: 230
ROAS: 1.24
ACOS: 80%
Book 1 shows a strong return on ad spend and efficient cost management
Book 2 has a high ACOS (Advertisement Cost of Sales), indicating inefficiency in ad spend versus sales.
Recommendations :
Continue and possibly increase the budget for Book 1 keyword targeting
Reevaluate and optimize Book 2 targeting strategy, focusing on more relevant keywords or better product placement.
Meta Ads Report (Month of February)
Meta Ads
Reach: 36,000
Impressions: 81,000
Frequency: 2.25
Link Clicks: 1,100
Link CTR: 1.38%
Contextualized Insights:
Link CPC: $0.35
Clicks (All): 2,500 CTR (All): 3.12%
CPC (All): $0.16
Budget: $400 Amount
Spent: $300
Good reach and frequency with a reasonable CPC (Cost Per Click). However, there is room to increase link CTR and overall engagement
February s shorter month may have influenced overall engagement and clicks.
Recommendations :
Increase budget allocation to maximize reach and clicks.
Optimize ad creatives and targeting to improve CTR.
