Odd one out branding template (final)

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ODD ONE OUT BRAND GUIDE MARCH 2018 ®

LOGO VARIATION P RIMARY L O G O • Always appear in black & white colour.

• Opacity : 100%

CLEAR ZONE

20%

20%

20%

20%

MINIMUM S I Z E • Logo can be reduced to 20mm H (vertical) & 30mm W (horizontal) • Without the rectangular box, black & white colour.

• Opacity : 100%

20%

20%

M i n i mu m s i z e r ed u c ed to (2 0 mm h ei g h t )

20%

20% M i n i mu m s i z e r ed u c ed to (3 0 mm w i d t h )

ODD ONE OUT BRAND GUIDE MARCH 2018 ®

Logo Application Rules

L I G HT / WHI T E BACKG RO UND

COLOURED

PLAIN COLOURED BACKGROUND

ODD ONE OUT BRAND GUIDE MARCH 2018 ®

Typography

Position

Use the following type hierarchy as a guide to set type in your layout. Adhering to these styles will ensure a consistent style across all Odd One Out’s communications.

Typographic hierarchy are defined both for impact and clarity of our communications.

Header

KATAHDIN ROUND

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Sub Headline

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Body Copy

Sub-Heading

Comfortaa (Bold)

Headline

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Body Copy

Comfortaa (Light) Odd One Out, Peranakan Place | Call 6738 8828

#oddoneoutsg

Call to Action

ODD ONE OUT BRAND GUIDE MARCH 2018 ®

Color Palette

P EA CH

LIG HT PEACH

SUNSHINE

FRESH

MIN T

R:255 | G:177 | B:157

R:253 | G:220 | B:208

R:255 | G:216 | B:208

R:171 | G:221 | B:249

R:115 | G:186 | B:167

C:0 | M:37 | Y:32 | K:0

C:0 | M:15 | Y:14 | K:0

C:0 | M:14 | Y:72 | K:0

C:29 | M:2 | Y:0 | K:0

C:56 | M:7 | Y:40 | K:0

EB ON Y

N ATURAL BROW N

A SH

FOREST

R:35 | G:31 | B:32

R:96 | G:62 | B:35

R:70 | G:90 | B:104

R:0 | G:85 | B:177

C:70 | M:67 | Y:64 | K:74

C:43 | M:67 | Y:87 | K:47

C:76 | M:57 | Y:44 | K:22

C:91 | M:44 | Y:66 | K:35

Font Colours

ODD ONE OUT BRAND GUIDE MARCH 2018 ®

ELEMENTS

Shapes

Tropical leaves

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Icons

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Patterns

ODD ONE OUT BRAND GUIDE MARCH 2018 ®

Coasters

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Name Card

DIFFERENT

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PASSIONISTA

$ 18

sugar syrup, vodka, passion fruit & lime juice

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PASSIONISTA

sugar syrup, vodka, passion fruit & lime juice

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Peranakan Place

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sugar syrup, vodka, passion fruit & lime juice

Complex Pte Ltd

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PASSIONISTA

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KHAIRUL

180 Orchard Road Singapore 238846 +65 6738 8898

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sugar syrup, vodka, passion fruit & lime juice

Food & Drinks Menu

Assistant Manager

Main Office

khairul@peranakanplace.com

Vanguard Campus

+65 0000 0000

1 Kallang Junction #01-01 Singapore 339263

#oddoneoutsg

#oddoneoutsg

Cocktail Menu

ODD ONE OUT BRAND GUIDE MARCH 2018 ®

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HOME

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Service Crew

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easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

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VIEW OUR DRINKS MENU

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I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me

and make changes to the font. Feel free to drag and drop me

anywhere you like on your page. I’m a great place for you to tell a

anywhere you like on your page. I’m a great place for you to tell a

story and let your users know a little more about you.

story and let your users know a little more about you.

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VIEW OUR DRINKS MENU

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VIEW OUR food MENU

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Website

Social Media post ODD ONE OUT BRAND GUIDE MARCH 2018 ®