What Is Digital Marketing? Digital marketing is a medium through which we can promote or sell any product or service online. These days, people do a lot of online research, whether to buy a things or a service, whether to buy a house or a cake, they mostly do research online through mobile or computer. Undoubtedly, the Internet plays an important role in digitizing all forums. About 80-90% people use most of the services through digital medium such as online shopping, ticket booking, bill payment, phone recharge, online transactions and more. Now the question arises that what is digital marketing? Selling your services and products online through digital sources is called digital marketing, in which internet plays a very important role. This is an effective way to reach new customers online and hence it is also called online marketing. It took a lot of time to fully implement it. In the 1980s, some initiative was taken which did not succeed. So in 190, it was tried again and digital marketing was successful. Whether it is a single trader, small entrepreneur or a big company, digital marketing helps to reach the most and right people in less time. Therefore, it is the new technology through which more people can be reached.
What is the importance of Digital Marketing? To stay in this modern world, we must use new methods, of which there is also digital marketing which is used extensively with the help of internet. People have less time and have less desire and ability to discuss marketing activities. Actually, it is not easy for people to find an appointment.
On the other hand, digital marketing and online marketing through social networking sites enables a person to make connections with other people, while doing other activities. Given the same convenience, cost effective and less time, the use of digital marketing is increasing day by day. Digital marketing enables both the businessman and the customer to work with utmost convenience. People can increase sales of products and services of their business without going to market. Do anything Google and get what you want to buy. In short, digital marketing
saves time Saves money Increases effectiveness Gives measurable results Blends buyer and seller easily