3251NStarDr,SanDiego
PREPARED FOR WANDAP.MARASCIOANDBENEFICIARIES
PRESENTED BY
JENNIFERJ JANZEN & K ANN BRIZOLIS BRIZOLISJANZEN & ASSOCIATES PACIFICSOTHEBY?SINTERNATIONALREALTY
Custom MarketingPlan
Pre-Launch
PRIORTOLAUNCHINGYOURPROPERTYTOTHESOTHEBY?S INTERNATIONALREALTYMARKET,THEPACIFICSOTHEBY?SLOCAL MARKET,ANDALLBROKERAGESANDCONSUMERSTHROUGHOUTTHE UNITEDSTATESVIATHEMULTIPLELISTINGSERVICE,THEFOLLOWING ITEMSWILLBEEXECUTED.
- Designer consultation / walk through to accessorize/stage.
- Professional photography including drone,aerial,daytimeand dusk
- Professional videography.
- Written property description utilizing Artificial Intelligence
- Virtual property staging (optional).
- Curated ultra-quality brochures.
- Homeutility and maintenancecost sheet
- Showings to bescheduled aminimum of 24 hours in advance.Potential buyers must submit either a prequalification letter from a recognized financial institution or proof of funds showing sufficient assets to purchase.
Print Marketing
NEWSPAPERFEATURES
- TheRancho SantaFe ReviewNorth County & La Jolla (Print Circulation:17,285)
- Los Angeles Times Takeover (Print Circulation:64,000).
MAGAZINEADVERTISEMENTS:
- Featured in Dream Homes MagazineSan Diego,OrangeCounty & Los Angeles (Print Circulation:60,000).
DIRECTMAILCAMPAIGNS:
- Featured on a Brizolis Janzen & Associates Postcard - Sent to a targeted list of high net-worth individuals throughout San Diego County WINDOWDISPLAY:
- Prominently showcased in our office?s primewindow display.Our strategic location enjoys significant foot traffic, especially during Saturday morning "Cars & Coffee",ensuring maximum local visibility.
Online Marketing
ONLINEPRESENCE:
- Featured on our website:brizolisjanzen com,SEOcontinuously managed by a third-party professional marketing company.
- Featured in blogs highlighting your property and community amenities,posted on our website,maximizing SEOand thereby generating moreviews and inquiries.
SOTHEBY?SINTERNATIONALREALTYSYNDICATION:
- Through Sotheby?s ?cascading platform syndication?your listing will beposted in high-resolution on selected high-profile,quality sites in which high net-worth consumers actively visit.
- Your property will befeatured on theSotheby?s International Realty website,and in theGolf and Equestrian lifestylesection
ONLINEADVERTISEMENTS:
- Featured on Dream Homes Magazine online.
- Featured in a property specific Facebook campaign,driving on average4,000 new visitors to our websitemonthly,including traffic to your property specifically.The campaign runs for 8 weeks at a time
SOCIALMEDIA:
- Posted weekly on all of our social mediachannels,utilizing target marketing and video shorts, reels and stories in which Sotheby?s International Realty and Pacific Sotheby?s International Realty will betagged and if they elect to repost,your home will beshared with their 417,000+ collectivefollowers
- UtilizeInstagram stories to providefrequent updates and behind-the-scenes glimpses of theproperty
- Implement relevant and trending hashtags to increasethe property's visibility on social media
- UtilizeLinkedIn marketing to shareproperty snapshots and connect with high-net worth professionals in thearea.
Additional Exposure
MARKETING
- Featured on our weekly email blast,and sent to our 6,000+ person VIPclient list, top-producing agents throughout San Diego,Orange County,Los Angeles and feeder cities throughout theUnited states,and to our 51Market leader colleagues in North Americaand London.
IN-PERSON PRESENTATION OFYOURPROPERTY:
- Property presented to top-producing local agents at their weekly meetings
PROFESSIONALCOLLABORATIONS:
- Local Partnerships:Collaborate with local businesses for cross-promotions - blog posts, social mediatags and collaboration tags,tapping into audiences with similar and like-minded demographic interests.
EVENTS:
- Periodic Luxury broker caravan events.
- Pacific Sotheby's International Realty's Collaboration event with OrangeCounty and San Diego agents
SellerMarketingReport
ToInclude:
- Aclient feedback report for your property.ADropbox link containing all email and print marketing related to your home Links to all blog posts featuring your property
- All social media posts showcasing your property across all channels.
- Ascheduleof upcoming marketing initiatives for your home
- Analytics from all email marketing and Facebook marketing campaigns featuring your property
- Adated list of all property showings,including client names.
