March 2025

Page 1


Letter from the Editor

As summer fades and we welcome autumn’s arrival, there’s a shift in the air—and in the way we dress. It’s that wonderful inbetween moment where lightweight fabrics meet richer tones, and effortless silhouettes take on a new depth. Dressing for this time of year is all about versatility, and that’s exactly what this issue is here to celebrate.

We’re embracing the changing season through colour, inspired by nature’s evolving palette warm sunset hues, ocean blues, and earthy tones that move effortlessly from day to night. We’re also exploring the art of dressing for every moment, with pieces that work just as well for an easy daytime look as they do for an elevated evening ensemble. And, of course, we ’ re stepping into a new season with a fresh perspective flowing fabrics, delicate details, and a hint of structure to take you through these trans-seasonal days with ease. This collection is about making the transition effortless, stylish, and true to the way we live. We hope you love stepping into the season with us.

Warm wishes,

Autumn Allure

RAPHAEL MAXI $229.95
JOSEPHINA SHIRT $119.95

Where Comfort Meets Colour

MARCIA TOP $109.95
JACINTA SHIRT $119.95
XIMENA SHIRRED DRESS $119.95

THE COLOURS OF AChangingSeason

As summer fades and autumn arrives, nature puts on a breathtaking display of colour deep, golden sunsets, endless blue horizons, and the warm, earthy hues of the shifting landscape. This season, embrace that same effortless transition in your wardrobe with pieces that capture the essence of the changing light. Think sun-kissed oranges, ocean blues, grounded greens, and rusty browns—designed to move with you from balmy afternoons to crisp evenings. It’s a colour palette inspired by the beauty of the in-between, where one season softly blends into the next.

New Season, New Energy— Embrace the Change with Style and Ease

HOW TO MAKE AN OUTFIT Pop

Accessories are the finishing touch that can make all the difference—small but powerful, they have the magic to transform any outfit. If you ' re looking to bring more personality into your wardrobe, the latest additions to the Kabana trove are the perfect place to start.

A bold handbag in a striking hue can elevate even the i l t tfit L t b be the star of the show, or ourful bag straps for an unch.

ThePower of aStatement

S hoes ThatSpea

Why stick to black or nude when your shoes can steal the show? A pair of comfy sandals or flats can add instant personality to any outfit. Bold footwear is an easy

Jewellery is an easy way t with colour, especially w gemstone or enamel accen bold earrings to chunky bracelets or vibrant neckl these pieces instantly eleva outfit. Our new charms m even more fun just clip the a gold chain and switch u necklace to suit your st

A LEGACY IN STYLE

Fashion, creativity, and a passion for design

Rubyyaya (and Kabana!) founder Melissa shares the story of her family’s legacy and the signature prints that have made Australia’s beloved bohemian label a celebration of heritage, individuality, craftsmanship, and self-expression.

Rubyyaya from the archives

this special first episode, Melissa shares the story behind Rubyyaya a brand adored for its eclectic prints, bold colours, and effortless bohemian charm.

Rubyyaya - From the Archives

The Heart of Rubyyaya

Melissa’s love for textiles runs deep it’s in her blood. Coming from five generations of fabric and textile specialists, her journey was almost destined. “My greatgreat-grandfather started in the textile industry, and every generation since has followed. My father was in fabrics, and now my own children are part of the business too,” she tells us. This deep-rooted heritage continues to inspire her today, shaping Rubyyaya’ s signature aesthetic joyful, free-spirited, and unapologetically vibrant. The name Rubyyaya itself reflects this love of colour and happiness, capturing the essence of a brand that makes women feel radiant the moment they slip into one of its beautifully designed pieces. Melissa believes that colour is more than just an aesthetic choice—it’s a feeling. “Bold colour has always been a core part of my design language because it has the power to evoke emotion, confidence and joy,” she explains. “Colour isn’t just about how something looks; it’s energy, and I think that’s why it resonates with our customers. It allows them to express themselves in a fearless, unapologetic way. ”

Rubyyaya - From the Archives

Melissa says she draws creative inspiration from many sources travel, art, music, and the people around her.

“Fashion is an expression of individuality, and I love taking ideas from different cultures and landscapes. They offer such a unique perspective on colours, prints, and textures,” she shares.

More than anything, Melissa wants women to feel incredible when they wear Rubyyaya. “The one thing I want women to feel when they wear this collection is empowered,” she tells us. “That could mean feeling confident, effortlessly chic, or just completely themselves. I want them to feel like the best version of who they are. ”

Rubyyaya - From the Archives

A Family Affair

Beyond the creative process, Melissa gives us a peek behind the scenes at Kabana’ s many beloved brands, sharing the unique way her husband and children are involved. Whether it’s brainstorming concepts, fine-tuning designs, or ensuring every collection brings something fresh and exciting to the table, it’s a true family effort. “Being a proud family-owned Australian business means everything to us, ” she says. “It represents generations of hard work, resilience and a deep commitment to quality and community. As a family, we ’ re personally invested in every aspect of the business, making sure our values are reflected in everything we create.” That personal touch shines through in every collection, making Kabana more than just a fashion brand it’s a legacy of creativity, heritage, and heart.

Watch our full interview with Melissa now online we promise you’ll love hearing her story just as much as we loved sharing it!

AUSTRALIAN LIFESTYLE DRESSING

PRESS PLAY TO WATCH THE VIDEO!

Kabana Couch with Melissa

AUTUMN ALLURE

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March 2025 by Kabana Shop - Issuu