JYG Marketing Plan

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WHAT WE DO

JEFF YARBROUGH GROUP represents, markets, and develops (and often stages and/or designs) some of the most dynamic properties in the Los Angeles area. As diverse as they are—in price, neighborhood, and style—they have one thing in common: Jeff Yarbrough Group SELLS them all. You, too, can profit from Jeff Yarbrough Group’s collective experience by engaging Jeff, a team member, or both to assist you with your L.A. real estate endeavors.

Jeff Yarbrough Group has the answers to questions regarding:

+ Single-family properties

+ Residential income (multi-family)

+ Condominiums

+ Mixed-use (residential & commercial)

+ Live/work

+ Estate properties

+ Vacation (“second”) homes

+ Land and development

+ Staging and design services

+ Referrals for all real estate-related trades

SINGLE - FAMILY RESIDENCES

MULTI-FAMILY

LAND AND DEVELOPMENT
VACATION HOMES
MIXED USE
1755 OCEAN AVENUE

THE NUMBERS

JEFF YARBROUGH GROUP, run by luxury-level Realtor Jeff Yarbrough, is affiliated with Keller Williams Luxury International at Keller Williams Realty Inc. (KWRI), which is the largest real estate brokerage in the world. Jeff Yarbrough Group (JYG) is the number-one team within KW’s Beverly Hills brokerage (KWBH), which has over 750 agents on its roster (it is the largest real estate office in Greater Los Angeles). Jeff Yarbrough, with his 20+ years of experience, is routinely the number-one agent at KWBH and one of the top agents in the region, the State, and the Country.

Jeff Yarbrough and his team move hundreds of millions of dollars in real estate each and every year— whether the market is up or down. KWBH sells over 2.5 Billion in real estate annually.

In 2023, KWRI sold $408 Billion worth of homes, and cornered an industry market share of over 10%, the largest share of any brokerage worldwide.

A donation from every JYG sale goes to an L.A. animal welfare organization.

CLIENTS

YOU ARE THE MOST IMPORTANT PIECE, of any real estate transaction. Although we deploy a variety of approaches to help our clients sell (and buy) homes—some involving A.I.—our primary focus is to remain available, present, and engaged on a personal, one-on-one level with our clients.

Our approach is an individual one; assessing how each client wants the process to go, how they want to be communicated with, how they see privacy and confidentiality playing a part, or how they see publicity figuring into their deal.

We don’t make a move without you knowing. Is why 90% of our business is “by referral.” Our clients trust as with their family members, friends, co-workers, and sometimes even people they barely know who might need the assistance of a Realtor.

Referrals remain our greatest achievement. And clients are our most treasured asset.

SELECT CLIENT LIST

Adam Lambert, performer

Alan Poul, producer; Tokyo Vice, Westworld, Six-Feet Under, Tales of the City

Alex Kingston, actress; E.R., Doctor Who, A Discovery of Witches

Ben Affleck, actor

Burton Morris, fine artist

Carmelo Anthony; NBA player

Courtney Love, performer

Emily VanCamp, actress; Captain America, Revenge, Brothers & Sisters

Iggy Azalea, performer

J.J. Philbin, writer/producer; The New Girl, The O.C.

Jake Coburn, writer/producer; The End Game, Barbarians, Arrow

James Goldcrown, fine artist

John Hamburg, director/writer/producer; I Love You Man, Little Fockers, Me Time

Jonathan Groff, writer/producer; Black-ish, How I Met Your Mother, Scrubs

Josh Bowman, director/actor; Doctor Who, Revenge, The Night Passenger

Josh Safran, director/writer/producer; Gossip Girl, Smash, Quantico

Josh Schwartz, director/writer/producer; Gossip Girl, The O.C., Runaways

Juan Castano, actor; The Inheritance, Encanto (voice), Sharknado 2: The Second One

Julian Howarth, sound; Avatar: The Way of Water, Obi-Wan Kenobi, Morbius

Julie Gardner, producer; His Dark Materials, Doctor Who

Leila Gerstein, writer/producer; The Handmaid’s Tale, Cursed

Manny Machado; MLB player

Mike Kelley, writer/producer; What/If, Revenge, One Tree Hill

Mike Schur, director/writer/producer; The Office, Parks and Rec, Hacks, SNL

Pat Benatar, performer

Russell T. Davies, writer/producer; Dr. Who, Queer as Folk, Torchwood

Sallie Patrick, writer/producer; Dynasty, Limitless

Sam Bayer, director; Rolling Stones, Maroon 5, Justin Timberlake, Nirvana, Green Day

Stephanie Savage, writer/producer; Charlie’s Angels: Full Throttle, Nancy Drew, Dynasty

Stephen Hillenburg, creator/writer/producer; SpongeBob SquarePants

Taylor Dayne, performer

Ted Humphrey, writer/producer; The Lincoln Lawyer, The Good Wife

Tim Palen, marketing; The Hunger Games, Saw, Divergent, Blair Witch Project

Wellesley Wild, writer/producer; Ted, Family Guy

Select clients can be made available via email or phone as references.

REVIEWS

“We recently purchased a home in West Adams, and we were so fortunate to have the wonderful realtors, the team Jeff Yarbrough Group. They were amazing from the start. They went above and beyond to make sure we knew exactly what we needed to do in each step of the home buying process, and when we had questions (we are first time home buyers so we had many!) - they answered them patiently and thoroughly. We were so relaxed through the whole process that friends and family didn’t even know we were buying a house until we told them! We would highly recommend Jeff Yarbrough Group when becoming homeowners!”

GEMMA A. + EMILY M. | BUYERS

“Jeff Yarbrough Group is the picture of professionalism and an example of how to get things done. We felt incredibly lucky to have them championing us in today’s very competitive market and are sure that they are the reason we landed our dream home. We actually feel a twinge of sadness now that we’ve closed on our home because it means we don’t get to text them every day anymore -- although we still might. We are SUPER grateful to the team and will absolutely turn to them for any future real estate needs.”

“Jeff is such an experienced professional, that deciding to buy and to sell during ‘Covid Era’, while not at all easy, was made smoother and easier having him alongside us. We appreciated his calm interventions whenever necessary and knowing his years of experience in this difficult business, helped us hold on during the ups and downs of deals and personalities. He always offered advice which was both thoughtful and helpful, whilst he always listened to our queries and worries, never brushing them off as perhaps irrelevant, which they may have been to someone not so accomplished in real estate. We have now sold two and bought one home with Jeff - I’m hoping we’re at an end for a while - but he will be there for the future as adviser and friend should we need him.”

“We considered a number of agents to sell our Hancock Park home, but decided to work with Jeff and his team after receiving a glowing referral from a friend and sitting down with him to discuss the sale. More than anything, we were impressed that Jeff took the same approach to selling our starter home that he takes with his luxury listings, which was reflected in the photography and marketing materials. This was our first time being on the sale side of a home transaction, and Jeff listened carefully to our goals/interests and helped us achieve them. As a result, our home sold for above the asking price in less than a week. Jeff made the process easy and seamless for us throughout, and handled negotiations with diplomacy and calm. In the end, we couldn’t have been happier with our decision and would give Jeff and his team the highest recommendation for others considering buying or selling a home.”

CHRISTINE + EMMA F. | BUYERS + SELLERS

“Thank you so, so much for all your hard work, your sage advice, your pug love, and your consistent excellence not just in this sale but over 4 transactions in 7 years! We couldn’t imagine working with anyone else! You rock!”

I want to say how fantastic a Realtor (and human being) Jeff Yarbrough is! I don’t know how he pulls-off incredible sale after sale, but he knows The Oaks very well, which is key for pricing and what the neighborhood offers. I couldn’t recommend him more highly.”

“We worked unsuccessfully with another agent in the past and a friend referred us to Jeff Yarbrough Group. They were very professional, informed of market trends and well connected in the Los Angeles market. Their marketing efforts generated multiple offers out the gate, then COVID-19 hit LA hard and everything came to a crashing halt. The team persisted and landed a lovely set of buyers even during the pandemic crisis.”

“I just got into the new house. Thank you so much for everything. You are always so professional, organized, and just downright amazing. I know there were a lot of zigs and zags with this one (how many homes did we make offers on??), but you could not have been nicer or calmer or more responsive. There’s no one I’d rather go through this process with. In short, you are the best!”

BETHANY K. | MULTI-TRANSACTIONAL CLIENT

“The team handled the purchase of my new home, while simultaneously selling my existing home—high-stress for me, to say the least. Jeff Yarbrough Group watched over all the details very carefully, managed every step with precision, and even checked-in on my well-being throughout the process. Each of my transactions was smooth and exceeded my expectations.”

Select clients can be made available via email or phone as references.

MARKETING PLAN

THE MARKETING OF YOUR PROPERTY BEGINS NOW by choosing Jeff Yarbrough Group to begin to link together a chain of events that will shape the way the world will see your home. All Realtors are not created equal. Time-tested, results-driven, sales experience leads to success for you. We are confident there is no one in the marketplace today that we can’t beat at marketing your property. It’s no wonder Realtors approach us time and time again; “All your listings are so beautiful... how do you do that?” The refrain from buyers at our listings is often, “You had me at the first photograph.” And our repeat sellers say, “Nobody does it better.” With a cacophony of ringing endorsements comes immense pressure to always measure-up, be better, be a leader in the market, remain the head of the pack. You’ll benefit from years of in-the-trenches marketing experience which allows us to hone a plan that will take your home from humdrum to hallelujah, from shiny and new to warm and inviting, from cozy to jewel box. Whatever the challenge, we make it work, better than anyone else.

MARKETING TIMELINE

CONCIERGE CONSULTATION

+ Staging

+ Landscaping

+ Curb Appeal

+ De-clutter Assessment

+ Painting and More

FLOOR PLAN

+ Comprehensive Floor plan

+ Virtual Walk-Through Matterport

+ 3D 360 Tour

+ Daytime Photography

+ Twilight Photography

+ Aerial Footage

+ Lifestyle Video

+ Virtual Tour

IMAGERY

+ MLS

+ Syndication - KWLS

+ International Sites

+ KW National Referral Network

+ Landing Pages

LISTING LAUNCH

SIGNAGE

+ For Sale Sign

+ Open House Sign

PRINT CAMPAIGN

+ Flyers

+ Postcards

+ Brochures

+ Advertising Package

+ Brokers Open

+ Open House

+ Special Events

+ Property Announcement

+ Open House Invitation

+ Company Email Targets More than 50K Realtors, Locally and World-wide

EMAIL CAMPAIGN

+ Feature on KW Pages

+ Lead Generation Campaigns

+ Social Media

DIGITAL CAMPAIGN

STAGING

PRE-LAUNCH

of buyer’s agents said staging a home made it 83% easier for a buyer to visualize the property as a future home. Increase your property value by utilizing JYG’s Concierge Services.

PRE-LAUNCH

CONCIERGE

Jeff Yarbrough Group brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market. We have the ability to finance these services.

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Jeff Yarbrough Group works with time-tested industry professionals to elevate your lisiting’s value.

PRE-LAUNCH

PHOTOGRAPHY

+ World Class Photography

+ Cinematography

+ Social Media Advertisement

+ Daytime Images

+ Twilight Images

+ Aerial Footage

+ Lifestyle Video

+ Virtual Tour

Daylight Imagery
Twilight Imagery
Drone Photos Panoramic Landscape
4155 GREEN MEADOW COURT
2626 CRESTON DRIVE
3960 ALOMAR DRIVE

3526 MULTIVIEW DRIVE

CUSTOM FLOOR PLANS

BULLET-PROOF THE BUYER

PRE-LAUNCH

+ Helps buyers determind if the property “works ” for them

+ Confirms post-showing applications of spaces

+ Allows buyers to plan ahead for moving

VIRTUAL TOURS

BULLET-PROOF THE BUYER

LAUNCH

+ Having a virtual tour for your listing is like having an open house 24 hours a day

+ One of the hottest marketing tools available for Real Estate listings.

THE MULTIPLE LISTING SERVICE

BULLET-PROOF THE BUYER

+ Aggregates to hundreds of search portals

+ Provides agents up to the minute information

+ Allows buyers access to in-depth data and statistics

LAUNCH

CUSTOM PROPERTY SITE

BULLET-PROOF THE BUYER

LAUNCH

+ Photo Tours

+ Detailed Property Description

+ Buyer Action Steps

ONLINE SYNDICATION

CONSUMER PLATFORMS

Keller Williams Listing System (KWLS)

This proprietary exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites. KWLS integrates with other KW tools and faciliates syndication to the top portals.

LAUNCH

WHAT BUYERS WANT

INTERNET FEATURES

LAUNCH

PROPERTY PHOTOS

DETAILED PROPERTY INFO

FLOOR PLANS

VIRTUAL TOURS

REAL ESTATE AGENT CONTACT INFO

ABOUT RECENTLY SOLD PROPERTIES

NEIGHBORHOOD INFO

INTERACTIVE MAP

PENDING SALES/CONTRACT STATUSES

VIDEOS

ABOUT UPCOMING OPEN HOUSES

REAL ESTATE NEWS OR ARTICLES

TRACKING AND ANALYTICS

KNOW THY BUYER

+ Daily, weekly and monthly reports that help us determine if your property is positioned correctly.

+ Track responses to specifc events like open houses, broker’s open and twilight opens.

+ County-specific tracking allows us to see international interest.

ADVERTISING

JEFF YARBROUGH GROUP HAS CULTIVATED long-standing relationships with the advertising executives and staffs of real estate and non-real estate (but relevant) publications—both online and print. There are advantages and challenges posed by existing media outlets, as well as with “newer” forms of media, like search engine optimization, boosted online placement, and international outlets (some in other languages). Any Realtor can throw money at advertising. But having the ability to craft a compelling, custom narrative and “look” for a property takes years of experimentation. We know what works for what types of properties and can guarantee a maximum impact from the campaign we’ll build for you.

UNTIL SOLD

AS SEEN IN KW LUXURY MAGAZINE

Also regularly featured in Digs, and The MLS Caravan

TARGETED EMAIL MARKETING

GETTING THE WORD OUT

+ Reach the influential (over 20,000 possibilities

+ Find “hidden buyers”

+ Create excitement

+ Invite “friends” to open houses (realtors and the public)

SELLING WITH SOCIAL MEDIA MARKETING

PRE-LAUNCH LAUNCH UNTIL SOLD

+ Reach the influential (over 20,000 possibilities

+ Invite “friends” to open houses (realtors and the public)

+ Find “hidden buyers”

+ Create excitement

NETWORKING FOR YOUR SUCCESS

+ #1 Luxury real estate team (JYG) at KWBH, an office of over 750 agents

+ #1 Luxury Realtor (Jeff Yarbrough) at KWBH, who’s done multiple transactions with some of the world’s 2,755 billionaires

+ Jeff Yarbrough is ranked in the Top 1% of KWRI Realtors internationally

+ Largest database (over 10,000) of high-net-worth clients and “advocates” (including business managers, accountants, lawyers, talent agents, talent managers, and “studio” relocation representatives).

+ Largest database of Greater Los Angeles hotel and resort concierges in L.A.

+ Largest database of luxury real estate agents worldwide (over 2,000 of the top sales professionals internationally)

UNTIL SOLD

INTERNATIONAL REACH

LARGEST REAL ESTATE ADVERTISING NETWORK

UNTIL SOLD LAUNCH

Cutting-edge advertising puts your property at the top of the most powerful browsing platforms.

Our advertising and marketing team promotes your luxury listing on the top 5 powerful channels to make your property visible to buyers who are actively who are actively in the market – both locally and around the world.

“If you really look closely, most overnight successes took a long time.” — Steve Jobs

IN A BUSINESS—and town—of flashes in the pan, overnight stars, and ever-changing sales records, we look at what we do as a long play. We have weathered multiple market changes. We pioneered marketing strategies when the real estate market began to elevate in 2004. We shifted and thrived during the Great Recession and helped people avoid foreclosures, bankruptcies, and credit disasters from 2008 to 2012 (and still do, sometimes). We found ways to succeed for 100’s of clients during Covid-19, selling their L.A. homes and assisting them with moves out-of-town, out-of-state, and out of the country. Or, getting them that home across the city with a gym and a sparkling pool.

Whether the market is up, down, or flat, we persevere on your behalf. While the world changes, we adapt, steady the wheel, and navigate with you toward your goals.

What we do is personal—sometimes in the face of tragedy, sometimes during unprecedented celebration. But the result is always the same: We help you move…on.

J.Yarbrough
Helping you move...on

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