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JYG Marketing Plan

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10 REASONS WHY OUR TEAM, JYG, IS GREAT AT NETWORKING FOR YOUR SUCCESS…

1. JYG is the #1 luxury real estate team at KWBH, the largest KW office in Southern California with over 750 agents.

2. Founder Jeff Yarbrough is the #1 Luxury Realtor at KWBH, with extensive experience in transactions with high-net-worth buyers and sellers.

3. Jeff Yarbrough is ranked in the Top 1% of KWRI Realtors internationally, showcasing his expertise and success in the industry.

4. Our database consists of over 30,000 individuals, including clients and “advocates” such as business managers, accountants, lawyers, talent agents, talent managers, and studio relocation representatives.

5. We have the largest database of Greater Los Angeles hotel and resort concierges, providing access to a wide network of individuals visiting Los Angeles and looking for real estate in our area.

6. Our team also has the largest database of luxury real estate agents worldwide, with over 9,000 of the top sales professionals internationally. This extensive network allows us to connect with potential buyers from various locations.

7. Our team has a proven track record of successful transactions and satisfied clients, building trust and credibility in the industry.

8. We regularly attend networking events and industry conferences to stay updated on market trends and expand our network of contacts.

9. Our team utilizes advanced marketing strategies and technology to reach a wider audience of potential buyers for your property.

10. We prioritize personalized service and communication, ensuring that you are informed and supported throughout the selling process.

SINGLE - FAMILY RESIDENCES

MULTI-FAMILY

LAND AND DEVELOPMENT
VACATION HOMES
MIXED USE

WHAT WE DO

AT JEFF YARBROUGH GROUP, we represent, market, and develop some of the most dynamic properties in the Los Angeles area. Our expertise spans a diverse range of properties in terms of price, neighborhood, and style, but they all share one commonality: they are sold by the Jeff Yarbrough Group. Whether you are looking to buy or sell in the L.A. real estate market, you can benefit from the collective experience of Jeff Yarbrough Group by engaging Jeff, a team member, or both to assist you with your real estate endeavors. With our knowledge, expertise, and dedication, we are here to help you achieve success in the competitive Los Angeles real estate market.

Jeff Yarbrough Group has the answers to questions regarding:

+ Single-family properties

+ Residential income (multi-family)

+ Condominiums

+ Mixed-use (residential & commercial)

+ Live/work

+ Estate properties

+ Vacation (“second”) homes

+ Land and development

+ Staging and design services

+ Referrals for all real estate-related trades

CLIENTS

YOU ARE THE MOST IMPORTANT PIECE, of any real estate transaction. Although we deploy a variety of approaches to help our clients sell (and buy) homes—some involving A.I.—our primary focus is to remain available, present, and engaged on a personal, one-on-one level with our clients.

Our approach is an individual one; assessing how each client wants the process to go, how they want to be communicated with, how they see privacy and confidentiality playing a part, or how they see publicity figuring into their deal.

We don’t make a move without you knowing. Is why 90% of our business is “by referral.” Our clients trust as with their family members, friends, co-workers, and sometimes even people they barely know who might need the assistance of a Realtor.

Referrals remain our greatest achievement. And clients are our most treasured asset.

SELECT CLIENT LIST

Adam Lambert, performer

Alan Poul, producer; Tokyo Vice, Westworld, Six-Feet Under, Tales of the City

Alex Kingston, actress; E.R., Doctor Who, A Discovery of Witches

Ben Affleck, actor

Burton Morris, fine artist

Carmelo Anthony; NBA player

Courtney Love, performer

Emily VanCamp, actress; Captain America, Revenge, Brothers & Sisters

Estate of George Marahis, actor; Route 66

Estate of Glen Campbell, musician; By the Time I Get to Phoenix, Rhinestone Cowboy

Iggy Azalea, performer

J.J. Philbin, writer/producer; The New Girl, The O.C.

Jake Coburn, writer/producer; The End Game, Barbarians, Arrow

James Goldcrown, fine artist

John Hamburg, director/writer/producer; I Love You Man, Little Fockers, Me Time

Jonathan Groff, writer/producer; Black-ish, How I Met Your Mother, Scrubs

Josh Bowman, director/actor; Doctor Who, Revenge, The Night Passenger

Josh Safran, director/writer/producer; Gossip Girl, Smash, Quantico

Josh Schwartz, director/writer/producer; Gossip Girl, The O.C., Runaways

Select clients can be made available via email or phone as references.

Juan Castano, actor; The Inheritance, Encanto (voice), Sharknado 2: The Second One

Julian Howarth, sound; Avatar: The Way of Water, Obi-Wan Kenobi, Morbius

Julie Gardner, producer; His Dark Materials, Doctor Who

Leila Gerstein, writer/producer; The Handmaid’s Tale, Cursed

Estate of Leon Russell, musician; This Masquerade, Superstar

Manny Machado; MLB player

Mike Kelley, writer/producer; What/If, Revenge, One Tree Hill

Mike Schur, director/writer/producer; The Office, Parks and Rec, Hacks, SNL

Pat Benatar, performer

Russell T. Davies, writer/producer; Dr. Who, Queer as Folk, Torchwood

Sallie Patrick, writer/producer; Dynasty, Limitless

Sam Bayer, director; Rolling Stones, Maroon 5, Justin Timberlake, Nirvana, Green Day

Stephanie Savage, writer/producer; Charlie’s Angels: Full Throttle, Nancy Drew, Dynasty

Stephen Hillenburg, creator/writer/producer; SpongeBob SquarePants

Taylor Dayne, performer

Ted Humphrey, writer/producer; The Lincoln Lawyer, The Good Wife

The Northern Trust, financial services company; corporations, institutional investors, high-net-worth individuals

Tim Palen, marketing; The Hunger Games, Saw, Divergent, Blair Witch

Project

Wellesley Wild, writer/producer; Ted, Family Guy

REVIEWS

“We recently purchased a home in West Adams, and we were so fortunate to have the wonderful realtors, the team Jeff Yarbrough Group. They were amazing from the start. They went above and beyond to make sure we knew exactly what we needed to do in each step of the home buying process, and when we had questions (we are first time home buyers so we had many!) - they answered them patiently and thoroughly. We were so relaxed through the whole process that friends and family didn’t even know we were buying a house until we told them! We would highly recommend Jeff Yarbrough Group when becoming homeowners!”

GEMMA A. + EMILY M. | BUYERS

“Jeff Yarbrough Group is the picture of professionalism and an example of how to get things done. We felt incredibly lucky to have them championing us in today’s very competitive market and are sure that they are the reason we landed our dream home. We actually feel a twinge of sadness now that we’ve closed on our home because it means we don’t get to text them every day anymore -- although we still might. We are SUPER grateful to the team and will absolutely turn to them for any future real estate needs.”

“Jeff is such an experienced professional, that deciding to buy and to sell during ‘Covid Era’, while not at all easy, was made smoother and easier having him alongside us. We appreciated his calm interventions whenever necessary and knowing his years of experience in this difficult business, helped us hold on during the ups and downs of deals and personalities. He always offered advice which was both thoughtful and helpful, whilst he always listened to our queries and worries, never brushing them off as perhaps irrelevant, which they may have been to someone not so accomplished in real estate. We have now sold two and bought one home with Jeff - I’m hoping we’re at an end for a while - but he will be there for the future as adviser and friend should we need him.”

“We considered a number of agents to sell our Hancock Park home, but decided to work with Jeff and his team after receiving a glowing referral from a friend and sitting down with him to discuss the sale. More than anything, we were impressed that Jeff took the same approach to selling our starter home that he takes with his luxury listings, which was reflected in the photography and marketing materials. This was our first time being on the sale side of a home transaction, and Jeff listened carefully to our goals/interests and helped us achieve them. As a result, our home sold for above the asking price in less than a week. Jeff made the process easy and seamless for us throughout, and handled negotiations with diplomacy and calm. In the end, we couldn’t have been happier with our decision and would give Jeff and his team the highest recommendation for others considering buying or selling a home.”

CHRISTINE + EMMA F. | BUYERS + SELLERS

WHAT BUYERS WANT

INTERNET FEATURES

LAUNCH

PROPERTY PHOTOS

DETAILED PROPERTY INFO

FLOOR PLANS

VIRTUAL TOURS

REAL ESTATE AGENT CONTACT INFO

ABOUT RECENTLY SOLD PROPERTIES

NEIGHBORHOOD INFO

INTERACTIVE MAP

PENDING SALES/CONTRACT STATUSES

VIDEOS

ABOUT UPCOMING OPEN HOUSES

REAL ESTATE NEWS OR ARTICLES

MARKETING PLAN

THE MARKETING OF YOUR PROPERTY BEGINS NOW by choosing Jeff Yarbrough Group to begin to link together a chain of events that will shape the way the world will see your home. All Realtors are not created equal. Timetested, results-driven, sales experience leads to success for you. We are confident there is no one in the marketplace today that we can’t beat at marketing your property. It’s no wonder Realtors approach us time and time again; “All your listings are so beautiful...how do you do that?” The refrain from buyers at our listings is often, “You had me at the first photograph.” And our repeat sellers say, “Nobody does it better.” With a cacophony of ringing endorsements comes immense pressure to always measureup, be better, be a leader in the market, remain the head of the pack. You’ll benefit from years of in-the-trenches marketing experience which allows us to hone a plan that will take your home from humdrum to hallelujah, from shiny and new to warm and inviting, from cozy to jewel box. Whatever the challenge, we make it work, better than anyone else.

MARKETING TIMELINE

CONCIERGE CONSULTATION

+ Staging

+ Landscaping

+ Curb Appeal

+ De-clutter Assessment

+ Painting and More

FLOOR PLAN

+ Comprehensive Floor plan

+ Virtual Walk-Through Matterport

+ 3D 360 Tour

+ Daytime Photography

+ Twilight Photography

+ Aerial Footage

+ Lifestyle Video

+ Virtual Tour

IMAGERY

+ MLS

+ Syndication - KWLS

+ International Sites

+ KW National Referral Network

+ Landing Pages

LISTING LAUNCH

SIGNAGE

+ For Sale Sign

+ Open House Sign

PRINT CAMPAIGN

+ Flyers

+ Postcards

+ Brochures

+ Advertising Package

+ Brokers Open

+ Open House

+ Special Events

+ Property Announcement

+ Open House Invitation

+ Company Email Targets More than 50K Realtors, Locally and World-wide

EMAIL CAMPAIGN

+ Feature on KW Pages

+ Lead Generation Campaigns

+ Social Media

DIGITAL CAMPAIGN

STAGING

PRE-LAUNCH

of buyer’s agents said staging a home made it 83% easier for a buyer to visualize the property as a future home. Increase your property value by utilizing JYG’s Concierge Services.

PRE-LAUNCH

CONCIERGE

Jeff Yarbrough Group brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market. We have the ability to finance these services.

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Jeff Yarbrough Group works with time-tested industry professionals to elevate your lisiting’s value.

PRE-LAUNCH

PHOTOGRAPHY

+ World Class Photography

+ Cinematography

+ Social Media Advertisement

+ Daytime Images

+ Twilight Images

+ Aerial Footage

+ Lifestyle Video

+ Virtual Tour

Daylight Imagery
Twilight Imagery
Drone Photos Panoramic Landscape
4155 GREEN MEADOW COURT

VIRTUAL TOURS

BULLET-PROOF THE BUYER

LAUNCH

+ Having a virtual tour for your listing is like having an open house 24 hours a day

+ One of the hottest marketing tools available for Real Estate listings.

CUSTOM FLOOR PLANS

BULLET-PROOF THE BUYER

PRE-LAUNCH

+ Helps buyers determind if the property “works ” for them

+ Confirms post-showing applications of spaces

+ Allows buyers to plan ahead for moving

CUSTOM PROPERTY SITE

BULLET-PROOF THE BUYER

LAUNCH

+ Photo Tours

+ Detailed Property Description

+ Buyer Action Steps

REPORTING

10 WAYS WE KEEP YOU INFORMED

+ Daily, Weekly & Monthly Reporting: We analyze engagement trends to determine if your property is positioned and priced correctly.

+ Open House Tracking: Every visitor is logged and followed up with, whether they’re active buyers or agents with clients in tow.

+ Broker & Twilight Open Feedback: Responses from industry peers and buyers are collected, categorized, and reported to you.

+ Digital Inquiry Analysis: We track online clicks, saves, and inquiries from major platforms to gauge buyer behavior.

+ County & Country Tracking: Our analytics identify not just local interest, but out-of-area and international attention.

+ Agent Network Feedback Loop: We follow up with every agent who shows the property to gather real-time buyer sentiment.

+ Follow-Up Cadence: Every lead receives structured, timely outreach—no inquiry goes unanswered or untracked.

+ Lead Source Attribution: We monitor which marketing channels (social, MLS, email, or print) to see what may or may not be driving the most qualified traffic.

+ Weekly Strategy Adjustments: Data drives our recommendations for pricing, staging tweaks, or marketing recalibration.

+ Seller Dashboard: You receive clear, visual summaries of all activity, showing exactly how the market is responding to your home.

ADVERTISING

JEFF YARBROUGH GROUP HAS CULTIVATED long-standing relationships with the advertising executives and staffs of real estate and non-real estate (but relevant) publications—both online and print. There are advantages and challenges posed by existing media outlets, as well as with “newer” forms of media, like search engine optimization, boosted online placement, and international outlets (some in other languages). Any Realtor can throw money at advertising. But having the ability to craft a compelling, custom narrative and “look” for a property takes years of experimentation. We know what works for what types of properties and can guarantee a maximum impact from the campaign we’ll build for you.

UNTIL SOLD

PLACE ASCEND ADVERTISING

HOW WE MARKET AND AMPLIFY

UNTIL SOLD LAUNCH

Cutting-Edge Advertising puts your property at the top of the most powerful browsing platforms.

Our advertising and marketing team promotes your luxury listing on the top 5 powerful channels to make your property visible to buyers who are actively "in the market."

TARGETED EMAIL MARKETING

GETTING THE WORD OUT

+ Reach the influential (over 20,000 possibilities

+ Find “hidden buyers”

+ Create excitement

+ Invite “friends” to open houses (realtors and the public)

SELLING WITH SOCIAL MEDIA MARKETING

PRE-LAUNCH

+ Reach the influential (over 20,000 possibilities

+ Invite “friends” to open houses (realtors and the public)

+ Find “hidden buyers”

+ Create excitement

OPEN HOUSES

of buyers visit open houses (NAR), so we make

in person tours and open houses a priority in our listing marketing strategy. 33% of home buyers use the information found on yard signs and open house signs (NAR). Our proprietary tools attract buyers by featuring text and contact capture technology as well as special offers that others just can’t make.

LAUNCH

“If you really look closely, most overnight successes took a long time.” — Steve Jobs

IN A BUSINESS—and town—of flashes in the pan, overnight stars, and ever-changing sales records, we look at what we do as a long play. We have weathered multiple market changes. We pioneered marketing strategies when the real estate market began to elevate in 2004. We shifted and thrived during the Great Recession and helped people avoid foreclosures, bankruptcies, and credit disasters from 2008 to 2012 (and still do, sometimes). We found ways to succeed for 100’s of clients during Covid-19, selling their L.A. homes and assisting them with moves out-of-town, out-of-state, and out of the country. Or, getting them that home across the city with a gym and a sparkling pool.

Whether the market is up, down, or flat, we persevere on your behalf. While the world changes, we adapt, steady the wheel, and navigate with you toward your goals.

What we do is personal—sometimes in the face of tragedy, sometimes during unprecedented celebration. But the result is always the same: We help you move…on.

J.Yarbrough
Helping you move...on

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