2013 Alberta Contruction Magazine Media Guide

MEDIA GUIDE

2013

2013 M EDI A GUIDE

Alberta Construction Magazine is your construction connection.

Alberta Construction Magazine is an invaluable resource for those with a keen interest in commercial, industrial

and institutional construction in Alberta.

2013 MEDIA GUIDE

PAGE 2

Readership 82% of oUr rEADErs spend between 15 minutes and one hour with each issue of Alberta

Construction Magazine.*

Distribution by Job Title

83% of Alberta Construction Magazine readers

use the information they find in the pages of ACM in their day-to-day business.* 81% Executive Management 5% Sales and Marketing

Distribution by Geographic Area

12% Management 2% Other

65% of Alberta Construction Magazine readers make purchases for their business.*

93.6% Alberta

0.4% USA and Foreign 1.5% Saskatchewan 1.6% Ontario

Distribution by Industry

2.0% British Columbia 0.7% Manitoba, Northwest Territories, Quebec and Yukon Territory 0.1% Atlantic Canada

3% Safety Products and Services 32% Service and Supply 17% Residential

1% Other 3% Commercial 9% Engineering, Consulting and Architecture

11% Professional Associations

12% Manufacturing and Fabrication

* Source: JuneWarren-Nickle’s Energy Group 2011 readership survey

2% Government and Agencies 1% Industrial 4% Infrastructure 5% Legal, Financial and Investment Services

Each copy of Alberta Construction Magazine is read by

an average of three people.*

2013 MEDIA GUIDE

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Circulation & Distribution In Print

Alberta Construction Magazine reaches

An average of 8,500 copies of Alberta Construction Magazine are printed per quarterly issue.

readers in all areas of

Copies are distributed to an effective combination of qualified, paid and controlled circulation throughout the province and across various industry sectors.

the construction sector every quarter.

Website

Trade Shows

Throughout the year, over 22,000 unique visitors use albertaconstructionmagazine.com to browse current and past digital editions and keep up with industry news.

Advertising on Alberta Construction Magazine online puts your company in front of a qualified construction industry audience.

Source: Google Analytics

HEART OF THE CITY THE FIRST AND JASPER REVITILIZATION PROJECT

LEARNING LEGACY

PRESERVING HISTORY

PAGE 29

PAGE 41

SAIT’S ROLE FOR INDUSTRY

BIM’S ROLE IN RENOVATION

PAGE 25

In addition to subscriptions, copies of each issue of Alberta Construction Magazine are distributed to members of the Alberta Construction Association (over 5,500 copies) and the Edmonton Construction Association (over 1,300 copies).

Summer 2012 | $8.00

BEST PRACTICES THAT SET COMPANIES APART

Spring Summer Fall

7,500 20,000 9,000

Expected trade show and conference attendance numbers are accurate at time of printing and subject to change.

CAREER

CONSTRUCTION

build

JuneWarren-Nickle’s Energy Group regularly attends industry trade shows and conferences, where complimentary issues of Alberta Construction Magazine are available. The total expected attendance numbers of the trade shows and conferences where Alberta Construction Magazine will be distributed in 2013 are:

CONTRACTOR success PEOPLE commercialdesign

ACHIEVEMENT committee REPORTS

performance GROWTH

building ENGINEERING

DEVELOPMENT

SKILLS RESPECT

DEVELOPMENT

QUALIFICATIONS

committee BUILDING

LEADERSHIP ARCHITECTURE

PRODUCTIVITY

benchmark

PROGRAMS

DEVELOPMENT

HEALTH growth

PRODUCTIVITY REPORTS SKILLS

hiring

SAFETY

PROGRAMS

SKILLS

HIRING

safety

REDUCTION

EQUALITY

SKILLS implementation

BUILD

EQUALITY

RESPECT

performance

ACHIEVEMENT

health

benchmark

SKILLS

safety

success

HIRING

QUALIFIED

committee

EQUALITY training

PRODUCTIVITY DEVELOPMENT PROGRAMS INVESTIGATION

training

PLANNING

ACHIEVEMENT

IMPROVEMENT

implementation RESPECT

SAFETY performance STRUCTURE

REDUCTION

building development SKILLS APPRENTICE QUALIFIED ENGINEERING REDUCTION BUILDPAGE 93 PLUS | Commercial flooring options abound GROWTH EQUALITY STRUCTURE

TRAINING

Industry Events

STRUCTURE

ENGINEERING BUILDING

CONTRACT

leadership PLANNING

INVESTIGATION

CONSTRUCTION

PRODUCTIVITYACHIEVEMENT

RESPECT REPORTS

PRODUCTIVITY

PLANNING

ENGINEERING STANDARDS building

SAFETY

SKILLS

PLAN

standards success

ACHIEVEMENT CONTRACT ENGINEERING

promotion

ENGINEERING

REPORTS ENGINEERING

CONSTRUCTION

LEADERSHIP

PLANNING

growth

DEVELOPMENT

PRODUCTIVITY

ARCHITECTURE SUPERVISOR

infrastructure

Canadian Publication Mail Product Agreement #40069240

performance SKILLS

INITIATIVE

qualifications

REPORTS

SAFETY

WORKFORCE

mentoring IMPROVEMENT

GROWTH

success HIRING

SAFETY

IMPROVEMENT

investigation

PERFORMANCE

hiring

EQUALITY

TRAINING

equality

safety

benchmark

REPORTS benchmark

CONSTRUCTION

RESPECT

BUILDERS

SKILLS

PROGRAMS

COMMUNICATION safety PLAN

ENGINEERING

INVESTIGATION GROWTH

REPORTS

hiring

WORKFORCE health committee

GROWTH

COMMUNICATION HEALTH

IMPROVEMENT

APPRENTICE

STRUCTURE

SAFETY

REPORTS

safety

INDUSTRIALprojects

CONTRACT

BENCHMARK

performance

promotion achievement

COMMUNICATION STRUCTURE

SAFETY

committee

REPORTS EQUALITYcontractor

In 2013, Alberta Construction Magazine will be sponsoring the following special event with complimentary copies distributed to event attendees:

Winter Alberta Construction Magazine’s Annual Top Projects Awards

2013 MEDIA GUIDE

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Editorial Schedule Alberta Construction Magazine’s 2013 Editorial Schedule is subject to change.

There’s a reason Alberta Construction Magazine is the must-read publication of Alberta’s construction professionals: for three decades we’ve had our fingers on the pulse of the industry like no other publication. While Alberta Construction Magazine includes relevant and timely feature articles, each issue also focuses on a theme of interest to construction professionals.

Here’s a look at what’s planned for 2013:

Spring

Fall

The Green Issue: How the construction

The Energy Issue: Some of the projects

PLUS: • Roofing and flooring

PLUS: • Workforce needs and safety

industry is meeting the environmental challenges of the 21st century

powering the economic engine of Canada— Alberta’s energy sector

• BUILDEX, Edmonton, Alberta

Coloured bars in the editorial schedule correspond to these distribution methods:

JuneWarren-Nickle’s Energy Group will be at the trade shows listed. With hundreds of copies of Alberta Construction Magazine picked up by attendees every year, this significantly expands your ad’s potential audience.

Trade show and conference dates, and JWN’s presence at them, are accurate at time of printing and subject to change.

• Oil Sands Trade Show and Conference, Fort McMurray, Alberta

• ISA Annual Convention 2013, Calgary, Alberta

• BUILDEX, Calgary, Alberta

Summer

Winter

The Materials Issue: From wood to steel

Top Projects Issue: Our 12th annual look at the most significant construction projects of the year

PLUS: • Coverage of the 2013 CISC Steel Design Awards of Excellence

PLUS: • Cold weather construction

to composites and everything in between

Distribution Highlights

• Gas & Oil Expo, Calgary, Alberta

• Alberta Construction Magazine’s annual Top Projects Awards, Calgary, Alberta

Key Dates for Advertising in Alberta Construction Magazine Issue

Sales Close

Ad Material Due

Issue Date

Spring

February 6, 2013

February 8, 2013

March 1, 2013

Summer

May 1, 2013

May 3, 2013

June 1, 2013

Fall

August 7, 2013

August 9, 2013

September 1, 2013

Winter

November 6, 2013

November 8, 2013

December 1, 2013

Take advantage of our industrytrusted signature events, where copies of Alberta Construction Magazine are distributed to all event attendees.

Scheduled signature events are accurate at time of printing and subject to change.

2013 MEDIA GUIDE

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Features & Departments Alberta Construction Magazine regularly showcases exciting projects from EACH MAJOR CONSTRUCTION SECTOR, including:

In addition to feature stories on topical and timely issues affecting the construction industry, Alberta Construction Magazine also offers regularly featured departments, such as:

AROUND CANADA Key developments and projects from Canada’s construction industry.

BUSINESS OF BUILDING Business ideas and practices to keep you competitive.

Commercial shopping centres • office buildings • warehouses

Institutional hospitals • schools • civic buildings

NUTS & BOLTS Construction news for the busy professional.

CONSTRUCTION ASSOCIATION NEWS Regular reports from several key associations in Alberta.

FINISHING TOUCHES The added tweaks that make your construction project stand out.

LEGAL EDGE

Infrastructure roads • bridges • utilities

Industrial

Advice from the legal community to help you navigate the legalities of the construction industry.

oilsands • petrochemical • forestry • power

PEOPLE, PRODUCTS & PROJECTS A showcase for employees on the move, new products and projects won by construction firms.

Alberta Construction Magazine’s editorial mandate is committed to delivering high-quality, timely information that reflects the diversity of interests of construction industry professionals.

PROJECT UPDATE A snapshot of a key construction project in Alberta.

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Diversify & Add Value albertaconstructionmagazine.com Over 22,000 unique visitors use albertaconstructionmagazine.com to browse current and past digital editions and keep up with industry news each year—and this number continues to grow!

With a variety of ad sizes to choose from, advertisers can benefi t from the additional reach of online readers. Advertising on albertaconstructionmagazine.com puts your company in front of a qualified construction industry audience—ensuring your marketing message is seen by more potential customers every day!

Leaderboard

Reinforce your print message and extend your brand beyond the traditional.

Rates effective September 1, 2012, for advertising in 2013.

Size

Quarterly

Leaderboard

$ 420

Skyscraper

350

Big Box

350

Online bundle (includes one of each: leaderboard, skyscraper and big box)

940

Skyscraper

Advertising Rates

* Limit of 12 rotating ads per position

Available Ad Sizes Size

Width

Height

Leaderboard

728 pixels

90 pixels

Skyscraper

160 pixels

600 pixels

Big Box

300 pixels

250 pixels

Big Box

Source: Google Analytics

Sponsorship Opportunities Take your advertising beyond the traditional and into an industry-rich networking setting Extend your reach beyond our print and digital products by partnering with Alberta Construction Magazine on one of our industry events, like the annual Top Projects Awards. Sponsorship opportunities allow you to go beyond traditional advertising and put your marketing message in front of a targeted construction audience.

For a full list of opportunities, contact your sales representative or refer to the 2013 JWN Events & Conferences Media Guide.

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Ad Sizes & Submitting Your Ad Double Page trim: 16” x 10.75” bleed: 16.5” x 11.25” live: 15.5” x 10.25”

Full Page trim: 8” x 10.75” bleed: 8.5” x 11.25” live: 7.5” x 10.25”

Guaranteed Placement Alberta Construction Magazine understands that for maximum effectiveness, advertisers may occasionally require their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in Alberta Construction Magazine. For details on guaranteed placement requests, please contact your sales representative.

2/3 Page Vertical 4.625” x 9.5”

1/2 Page Vertical 3.4375” x 9.5”

1/2 Page Horizontal 7.0625” x 4.625”

Submitting Your Ad 1/3 Page Vertical 2.25” x 9.5”

1/3 Page Square 4.625” x 4.625”

Design Services Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. If stock photography is required/requested to complete an ad, the client may be invoiced for the purchase price of the required image.

Please note: Our Display Advertising Guidelines are available for download at junewarren-nickles.com/displayads.

1/4 Page Vertical 3.4375” x 4.625”

1/4 Page Horizontal 7.0625” x 2.25”

JuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed specifically for advertisers.

Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material.

To receive your log-in information or for assistance with submitting print or online ads, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or atc@junewarren-nickles.com.

Online Ad Specifications Leaderboard, big box and skyscraper ads can be submitted as HTML5, GIF, JPG, PNG, BMP or SWF files (however, SWF files are not supported on Apple mobile devices). If submitting a SWF file, please also send a static GIF for web users who can not view Flash correctly. For more information on web ad specifications, please see the 2013 JWN Online Media Guide.

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2013 ADVERTISING RATES Magazine Ads

Prices include process colour. Cancellations made after ad material due date will be invoiced at 50 per cent. Cover positions are non-cancellable. Rates effective September 1, 2012, for advertising in 2013.

Size

1X

2X

3X

4X

$ 5,340

$ 5,120

$ 4,930

$ 4,720

Full page

3,060

2,920

2,800

2,700

2/3 V

2,380

2,160

2,080

2,000

Double-page spread

1/2 V or H

1,900

1,810

1,740

1,650

1/3 V or H

1,470

1,390

1,350

1,280

1/4 V or H

1,010

970

930

880

Outside back cover

4,400

4,220

4,050

3,900

AGENCY COMMISSION & CASH DISCOUNTS 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to recognized agencies only.

Cash discount: 3% of the net.

Inside front cover

4,110

3,950

3,760

3,650

Cash discount date:

Inside back cover

4,110

3,950

3,760

3,650

15 days after date of invoice.

Gatefold

8,440

–

–

–

Custom Advertising Opportunities ADVERTORIALS An advertorial is an advertising/editorial hybrid where an advertiser enlists Alberta Construction Magazine to produce a feature endorsing a company, product or service.

Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates. Advertorial sales close dates are two weeks prior to listed advertising sales close dates.

Please visit junewarren-nickles.com/advertorial/ for a complete listing of advertorial guidelines.

INSERTS AND ATTACHMENTS Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of Alberta Construction Magazine’s targeted distribution. Inserts are distributed with the full run of the magazine, allowing advertisers to speak to the full breadth of the printed magazine’s audience.

Visit junewarren-nickles.com/insert/ to view a complete listing of our insert guidelines.

2012/09/01

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing.

Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

For more information

about SUBSCRIBING TO Alberta Construction Magazine, call 1.866.543.7888 or visit albertaconstructionmagazine.com and click the subscribe button.

junewarren-nickles.com Edmonton

Calgary

220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446