









SUNDAY • FEBRUARY 9, 2025 • 11:00 AM
NORTH ANNEX SALE RING
IOWA STATE FAIRGROUNDS • DES MOINES, IOWA
Wes Chism: 281-761-5952
Hadley Schotte: 785-562-6632
Iowa Beef Expo Office: 515-262-3111 Ext. 4301
JWC Marketing LLC
Wes Chism: 281-761-5952 wes@jwcmarketing.com PO Box 39 | Monroe, IA 50170
SUNDAY • FEBRUARY 9, 2025 • 11:00 AM
NORTH ANNEX SALE RING
IOWA STATE FAIRGROUNDS • DES MOINES, IOWA
Bid and purchase live on the internet. Go to www.liveauctions.tv. Create an account and/or register for a buyer number prior to the start of the sale. Questions, call: 817-725-8595. Individual lot videos will be made available following filming of the Video Parade, Saturday, February 8.
Justin B. Stout: 913-645-5136 • Overland Park, Kansas
President • Sara Shepherd 515-321-6870
Hadley Schotte • Charolais Journal • 785-562-6632
Sale Committee: Sara Shepherd • Tim Deutsch • Bernie Siek • Mickie Butler
Mike Sorensen • American Cattlemen • 641-745-7949
Friday, February 7, 2025
Austin Brandt • IFT & Midwest Marketer • 712-621-1829
3:00 p.m. Check-In and Processing of All Sale Cattle
Saturday, February 8, 2025
1:00 p.m. Consignor Meeting at Charolais Booth
2:00 p.m. Charolais Video Parade • Pavilion
Pre-SaleVideobyLiveAuctions.TV•Availableonlineafterfilming
6:00 p.m. Iowa Charolais Breeders Association Social • Bull Pen
7:00 p.m. Iowa Charolais Breeders Association Dinner & Banquet
Sunday, February 9, 2025
11:00 a.m. 61st Annual Charolais Sale • North Annex
Friday, February 14, 2025
5:00 p.m. Supreme Row Drive & Sale Heifer Futurity • Jacobson Arena
Charolais sale consignors will select one bull and one female to represent their breed in the Supreme Row Drive. The 2025 Selection process will be discussed at the Consignor Meeting on Saturday, February 8, at the Charolais booth.
All EPDs reflect the current Charolais National Cattle Evaluation at print.
All animals will be accompanied by proper health certificates making them eligible for interstate shipment. No tolerance for ringworm will be allowed.
All bulls born before January 1, 2024, must pass a breeding soundness exam performed by a licensed veterinarian after January 20, 2025 and prior to arriving on the Expo grounds. All bulls born before January 1, 2024 or any non-virgin bull requires a single negative PCR test after January 20, 2025. All bulls and open heifers are guaranteed by the seller to be fertile breeders. All females 24 months or older will have a calf at side or be pregnancy tested by a veterinarian and found to be safe in calf.
All heifers born after September 1, 2023 sold in the Iowa Beef Expo Sale are eligible for the IJBBA Junior Heifer Show, Saturday, February 15. Upon settlement with the sale clerk, visit the Iowa Beef Expo Office to complete registration of the heifer for the weekend’s show. Sale heifers are also eligible for the IBE Sale Heifer Futurity Show on Friday, February 14. Sale Heifer Futurity Champion is awarded $500.
June 8, 2025 Iowa Charolais Junior Field Day, Indianola August 16, 2025 Iowa State Fair Open Charolais and Open Charolais Percentage Heifer Show
For complete updates with ICBA, visit www.iacharolais.com.
A special class will be held at the Iowa Charolais Junior Field Day, June 8, 2025. Any female sold through the Iowa Beef Expo Sale can compete for a $500 cash prize. Co-sponsored by: JWC Marketing and Iowa Charolais Breeders Association.
Derrer Farms ............................... Lots 2, 22
Pfeifer Farms ..................... Lots 8, 13, 31, 32
Anderson Cattle Company ...................... Lot 9
Levi Anderson • Stewartville, Minnesota • 507-460-9346
BE Cattle ........................... Lots 1, 19, 23, 33
Trent Bertsche • Flanagan, Illinois • 815-992-0282
Rod Derrer • Milan, Illinois • 309-314-1492
Hinshaw Farms ............................. Lots 5, 36
Dan Hinshaw • Secor, Illinois • 309-824-5771
Jacob Hinshaw • Secor, Illinois • 309-824-1007
Beavers Charolais .............................. Lot 30
Tina Beavers • Collins, Iowa • 515-215-2752
Connor Briggs • Chariton, Iowa • 641-217-1415
Brian Briggs • Chariton, Iowa • 641-203-1264
J&A Charolais ......................... Lots 4, 25, 27
Jeff Bunker • Sparta, Wisconsin • 608-633-5334
Justin Pfeifer • Russell, Iowa • 641-203-3362
Dan Pfeifer • Russell, Iowa • 641-203-0860
Shepherd Hill Charolais Lots 12, 37 Greg Shepherd • Mt. Pleasant, Iowa • 515-306-1913
Chloe & Connor Briggs ................... Lots 8, 13
Cannon Charolais ............................... Lot 38
Tom & Jen Cannon • Newton, Iowa • 641-521-8184
Sire
IMPRESSIVE 267Z Dam Reg: EF1210592
LaFraise Farms ... Lots 3, 7, 17, 18, 20, 21, 24, 26
Steve Bertsche • Flanagan, Illinois • 815-674-2395
Lathrum Cattle .................................... Lot 6
Chase Lathrum • Ankeny, Iowa • 515-326-5145
Sherman Heights Farms ........................ Lot 16
Taylor Behrends • Colo, Iowa • 515-520-1652
ML Lewis Charolais ........................ Lots 11, 15
Marty Lewis • Monroe, Iowa • 515-250-2362
Mason Lewis • Monroe, Iowa • 641-745-9448
BE Tyson is a Powerhouse. He’s level topped, big boned, and sound on the move. This bull has the look for the showring and the structure to put his work clothes on and succeed. BE Tyson is a bull who could excel at improving a herd by adding the desirable style and design for the show ring. He will make you more profitable down the road in terms of offspring with the gain of muscle shape and overall composition.
BECattle,Flanagan,Illinois,TrentBertsche 815-992-0282
AGE ADVANCED BULL • DOB: 3/10/2023 • REG: M1000606 • POLLED • 904L
RIO BRAVO 3181 P LT
Stacey Handsaker • Colo, Iowa • 515-520-0240
Triple T Farms ....... Lots 10, 14, 28, 29, 34, 35
Tracy Tibboel • Pleasantville, Iowa • 641-891-3502
Outstanding coming two year old out of JAB Around Here Buzz and our Bertsche Cattle Company donor 0515, better know as Ophelia. 315 has the phenotype that you would expect out of this mating. Smooth shouldered, thick topped, big middle, and just very attractive from head to toe. He also has a very balanced set up EPDs. 100K tested, PA Free, semen tested, and Trich tested. He is ready to go breed a bunch of cows for you.
J&ACharolais,Sparta,Wisconsin,JeffBunker608-633-5334
The guesswork is done with this masculine herd sire. He was most recently Grand Champion Charolais Bull at the Illinois State Fair Open Show and was reserve in his division as a calf at NAILE. You’ll love his look and proportionality and how he complements that striking presence with added body shape and muscularity. Add in the fact that his structure is built for the long haul and he comes from our most consistent mating, it’s a no brainer. His donor dam, Easy Pro 87E, is a full sib to the AI sire 100 Proof. She has raised many sale highlights and cattle that have been campaigned at a high level. Bid to win. HinshawFarms,Secor,Illinois,DanHinshaw309-824-5771 orJacobHinshaw309-824-1007
Sire Reg: EM949166
Reg: F1296939
Lace And Steel L03 is a producer’s dream. His EPDs jump off the page with 7 traits in the top 25% or better, including a TSI in the top 20%. This package is also on top of phenomenal feet letting him service your dams for years to come. Whether your goal is to make the next generation of heifers or add value in the feedlot, L03 is the bull for you! LathrumCattle,Pleasantville,Iowa,ChaseLathrum515-326-5145
AGE ADVANCED BULL • DOB: 5/6/2023 • REG: M1001566
is a massive son of the $105,000
Badge 9184.
was born unassisted out of a first calf heifer and grew into the highest performing bull in our 2023 calf crop. He is tremendously thick and carries extra body mass. Unquestionably he will put extra pounds and extra profit in your calf crop. LaFraiseFarms,Flanagan,Illinois,SteveBertsche815-674-2395
3101
a top 20% for
Easy calving and then they hit the ground growing. Backed by breed proven genetics Commissioner 3101 is ready to work. ConnorBriggs&PfeiferFarms,Russell,Iowa, JustinPfeifer641-203-3362orDanPfeifer641-203-0860
yet soft at the ground. He has been shown by a 14-year-old girl and has been named Champion Charolais at every show, including being named Reserve Supreme Champion Bull at the Dodge County Fall Classic. He is also PA free. AndersonCattleCompany,Stewartville,Minnesota, Levi
and DIMENSION describe this bull. He will add pounds to his calves and do it with a moderate birth weight. SHC Mr Big Gun will produce heavy milking daughters. Impressive BW to YW spread. Son of the $35,000 half-interest calving ease leader CCC 2B Gunslinger. He will produce profitable progeny with great dispositions. ShepherdHill,Mt.Pleasant,Iowa,GregShepherd515-306-1913
Out of a stunner of a cow, CC WGB Sally 101 and sired by Outlier, 4202 is sure to check the boxes. Stout legged and bold middled he still carries himself with authority and hits his tracks on the move. Upheaded and attractive fronted with a long spine and square hip, this calf would be at home siring commercial feeders, show heifers, or club calves. ChloeBriggs&PfeiferFarms,Russell,Iowa, JustinPfeifer641-203-3362orDanPfeifer641-203-0860
YEARLING BULL • DOB: 2/26/2024 • REG: M1003314 • POLLED • M417
AFFINITY 6221 PLD
TTT MR ATTRACTION 014
Sire Reg: M990572
RUSHMORE 8060 PLD
ATHENA 1247
ASSERTION 1277 P LC ALEXA 1730 POLLED LC ALWAYS 1409 PLD
CHOTEAU B1669 P LT AUTHORITY 7229 PLD
TTT MS ESTEE’S 1986
Dam Reg: F1319929
ESTEE 1415 POLLED
KATY 4273 PLD
LONG DISTANCE 9001 PLD
MARCHESA 1291 POLLED BW: 82 lbs.
-3.6
Another bull out of our LT Affinity son, he is full of muscle and growth. You will be very pleased with the calves on sale day ouf of your red or black cows. Check out all the LT Ranch bulls in that pedigree. TripleTFarms,Pleasantville,Iowa,TracyTibboel 641-891-3502
Out of a Germaine daughter, this bull
Sale
BRED HEIFER • DOB: 12/2/2022 • REG: EF1358747 • POLLED • 262A
LT RIO BRAVO 3181 P
Sire Reg: M665507
WCR PRIME CUT 764 PLD
LT RIO BLANCO 1234 P LT PRAIRIE MAID 4054
WCR SIR DUKE 611
LT 7N OF DUKE 9083 PLD LT UNLIMITED PRO 1128
LHD MR PERFECT Y416
LHD CIGAR E46 LHD MS CLASSIC BELL X613
LAFRAISE JAELYN 426C ET
LAFRAISE JADE 42A
6.6 -0.6 59 104 22
Dam Reg: EF1236516 KEYS TEN-ACIOUS 166S
LAFRAISE KEISHA 64A ET
BredAI5/19/24toLTAtlas0251,M943509.Safeincalfdue2/28/25.
262A is a powerhouse daughter of the breed legend LT Rio Bravo 3181. You will find Rio Bravo’s name in the pedigree of many of the breed’s greatest animals. There is almost no Rio Bravo semen left. This is an opportunity to purchase an outstanding young daughter of the breed great. 262A’s dam is exceptional as well – a powerful Cigar daughter that was Reserve Grand Champion Bred and Owned Female at the 2017 National Junior Show. Ms Bravo is due shortly after the sale to the ever popular LT Atlas 0251.
LaFraiseFarms,Flanagan,Illinois,SteveBertsche815-674-2395
LAFRAISE EMERSON 208 Dam Reg: F1271651
EMERSON 902C
5792RET
MARIE 891
BredAI5/18/24toLTRansom8644Pld,M914463.Safeincalf,due2/27/25.
19
This exceptional young female is a huge ribbed, soggy made daughter of the former National Calf Champion Bull, BRCHE Cool Dot 0503. Her paternal sister was Reserve Grand Champion Female at the 2024 National Junior Show in Texas. Her mother is a phenomenal Rushmore daughter with a tremendous udder and great milk flow. Emerson 822 has a +30 milk EPD.She is due shortly after the sale to the popular, LT Ransom 8644. LaFraiseFarms,Flanagan,Illinois,SteveBertsche815-674-2395
BRED HEIFER • DOB: 2/7/2023 • REG: F1356676 • POLLED • 153 LT RIO BRAVO 3181 P LT RUSHMORE 8060 PLD LT BRENDA’S EASE 3055PLD
RBM KEYSTONE H41
Sire Reg: M943428
BIG DEAL 979 PLD RBM JASMINE F251
JASMINE 561 PLD EJS PERFECT WIND 3010 ET DCF RELENTLESS 8577 P SR EASE E GERMAINE 577ET SHF MISTY WATER 1565
Dam Reg: F1217085
FRENCHY 4168
MISTY WATER 1238
MISTY WATER 9138 BW: 85 lbs.
BredAI5/29/24toBRCHECoolDot0503Pld,EM941186.Safeincalf,due3/9/25. BE TKB Breckenridge reads as pure Cow Power. This heifer is dimensional, bold ribbed, long bodied, and structurally sound. She is truly a donor prospect. Breckenridge will fit into any operation with the look and numbers she possesses. We believe this bred will generate highly marketable offspring on either side of the grid. You won’t want to miss out on the opportunity to own this unique female. BECattle,Flanagan,Illinois,TrentBertsche815-992-0282
BRED
BredAI5/19/23toGHCReagan9012,EM928719.Safeincalf,due2/28/25. 13A is an extra long bodied, capacious daughter of the top milk and calving ease sire, Rushmore. Her milk EPD puts her in the top 1% of the breed. She descends from the legendary Baldridge Sweetheart 7M cow line that helped build the Wright Charolais herd in Missouri. She is broody and maternal with a great brood cow future. She is due shortly after the sale to the calving ease sire, GHC Reagan 9012.
LaFraiseFarms,Flanagan,Illinois,SteveBertsche815-674-2395
BredAI6/7/24toLTAtlas0251,M943509.Safeincalf,due3/19/25.
This LT Blue Value daughter is feminine and angular with a beautiful maternal look to her. Her highly productive mother has produced some of our most successful show heifers. Blue Value daughters have been the cornerstone of the Wright Charolais herd in Missouri. She is due in March to one of the breed’s hottest sires, LT Atlas 0251. LaFraiseFarms,Flanagan,Illinois,SteveBertsche815-674-2395
BRED HEIFER • DOB: 3/28/2023 • REG:
OUTSIDER 4003 PLD
Sire Reg: M846631
Reg: EF1167775
due5/6/24
BE Nancy is elite in terms of EPDs as she is in the top end of the breed for growth. Being a high numbered heifer gives her the ability to add dollars to your herd as her offspring will be the fastest growing and most profitable. She is a stout featured, dimensional, sound structured bred that can still get out and move with ease and looks good doing it. Her famous mother, M6 New Nancy, was a premier donor for the M6 Ranch in Texas. Don’t miss out on this female that could be a cornerstone for any operation.
BECattle,Flanagan,Illinois,TrentBertsche815-992-0282
BredAI6/11/24toGHCReagan9012,EM928719.Safeincalf,due3/23/25.
Sire
363 is an extra deep ribbed, easy keeping daughter of M6 Slam Dunk. Slam Dunk cattle are sound, functional cattle that excel in real world beef production. Good EPDs in this good looking bred heifer. She is due in March to the calving ease bull, GHC Reagan 9012. LaFraiseFarms,Flanagan,Illinois,SteveBertsche815-674-2395
BRED HEIFER • DOB: 4/5/2023
AROUND HERE BUZZ 657 PLD
J&A Charolais always brings you an outstanding bred
to the
and “Dodge” is another in a long line of outstanding females. A Buzz out of a
INXS cow who was purchased from a past Iowa Beef Expo. This cow is consistent every
and has several sons in purebred herds. Her
make excellent cows. 318 was pasture exposed to JAB EC Jack Daniels 306 Polled and confirmed pregnant. Jack Daniels’ unique pedigree and look will make him one to watch for in the next few years. 318 is PA free and has a wonderful disposition. She will make a great cow and make you money. Her first calf could pay for the whole cow!!!
BredAI6/19/24toGHCReagan9012,EM928719.Safeincalf,due3/31/25. 263A is a rare daughter of the breed foundation sire, Rio Bravo, making her a half sister to breed greats like Rushmore and New Standard. A full sister sells as Lot 17. Her dam was Reserve Grand Champion Bred and Owned Female at the 2017 National Junior and is hands down the best Cigar we have ever owned. Ms Bravo carries the extra rib and body dimension her genetics are known for. She is an exceptional young breeding piece. She is due in March to the calving ease sire, GHC Reagan 9012.
IOWA BEEF EXPO SALE HEIFER FUTURITY
Friday, February 14, 2025 • $500 Champion Award
IOWA BEEF EXPO JUNIOR HEIFER SHOW
Saturday, February 15, 2025
All heifers born after September 1, 2023 sold in the Iowa Beef Expo Sale are eligible for the IJBBA Junior Heifer Show, Saturday, February 15. Upon settlement with the sale clerk, visit the Iowa Beef Expo Office to complete registration of the heifer for the weekend’s show.
Another outstanding JAB Around Here Buzz female with an outstanding
and stunning phenotype. Lady Bug’s dam is a full sib
our donor JAB Baby Wiley 641 and she is proving her value in her own right. Granddam is the famous Thomas “Wiley” cow who has produced many great ones. You won’t have a hard time finding this fall bred when you walk up and down the aisle in Des Moines. AI bred to WCR Bold Move 168 P on 12-4-24. We have been impressed with the Bold Move offspring and have kept a couple females to add to our herd. This mating should excite those looking at pedigree and/or phenotype. Buy with confidence. PA free and Homozygous Polled.
J&ACharolais,Sparta,Wisconsin,JeffBunker608-633-5334
During 2025 Iowa Beef Expo Earn Summer 2025
IOWA JUNIOR FIELD DAY SALE HEIFER FUTURITY
Sunday, June 8, 2025 • $500 Champion Award
Co-sponsored by: JWC Marketing and Iowa Charolais Breeders Association
IOWA BEEF EXPO HEIFER AWARD $500 Champion Award
Junior exhibitors eligible must purchase a Charolais heifer at the 2025 Iowa Beef Expo Sale and exhibit the heifer at the 2025 Iowa State Fair, August 7-17. The highest ranked heifer earns the $500 Iowa Beef Expo Heifer Award sponsored by the Iowa Beef Breeds Council. Heifers will be ranked at the discretion of each breed association.
IOWA BEEF HEIFER AWARD **MUST APPLY BY JULY 1, 2025
$750 Credit for 2026 Iowa Beef Expo Charolais Sale
The Iowa Beef Heifer Award program is coordinated by the Iowa Cattlemen’s Association and sponsored by the Iowa State Fair and Beef Breed Associations. Any 4-H, FFA, or Junior Beef Breed Association member, who will exhibit a beef animal at the Iowa State Fair is eligible to compete for this award. Apply at www.iowacattlemensfoundation.org
OPEN HEIFER • DOB: 1/30/2024 • REG: F1354286 • POLLED • M311
TTT MR ATTRACTION 014
Sire Reg: M990572
ASSERTION 1277 P LC ALEXA 1730 POLLED
WC RUGER 2103 P ET WCCC MISS ALLIANCE 428
TTT MISS GRID 6575
Dam Reg: F1234606
BW: 74 lbs. CE
Sire Reg: EM944312
RUGER
GRID MAKER 104 PET TR MS GRID MAKER 6598S JES MS HI YIELD K31
11.9 -1.6 51 99 24 9.1 50
A very fancy January heifer that will make a great momma cow to raise whatever type of calves you want. Purebred or clubby, the page is wide open for you to write her future.
MAGNUM
This March heifer has already proven herself in the show ring. She was named the 2024 Iowa State Fair Junior Heifer Calf Division Champion. She is out of our new herdsire GHC Double Vision, an ET calf sired by the 49th National Reserve Champion Bull and out
DOUBLE
A powerful Foreigner daughter that displays an amazing selection of attributes. Bone, mass, depth, volume, length of spine, and an elegant head and neck. Destined for great things, 4405 will excel on the backdrop and show road but will be just as comfortable being the focus of the front pasture.
PfeiferFarms,Russell,Iowa,JustinPfeifer641-203-3362 orDanPfeifer641-203-0860
you’ll love she effortlessly transitions into a graceful neck that ratchets her presence up another notch. This one will have plenty of friends on sale day.
PfeiferFarms,Russell,Iowa,JustinPfeifer641-203-3362 orDanPfeifer641-203-0860
Lizzo is the an elite show heifer
Lafraise Farms, Keisha, who has produced many champions over the years. Multiple full sisters to this female have been champions at the state and national level. BECattle,Flanagan,Illinois,TrentBertsche815-992-0282
OPEN HEIFER • DOB: 7/14/2024 • REG: F1362054 • POLLED • M27
RF MIRROR IMAGE 2114 ET
RBM TR RHINESTONE Z38
TR CAG CARBON COPY 7630E ET M&M MS CARBINE 1567 PLD
Sire Reg: EM982296 MCF BOHANNON 305A
RF MS DUCHESS 631 RF MS DUCHESS 030 P
BLUEGRASS 4017 P
RBM TR RHINESTONE Z38 HC RHINESTONE 5100 HINSHAW SMOKETTE F1
Dam Reg: F1288467 LBSS HOODOO 0911
BW: 82 lbs.
RF SMOKETTE 616D ET TR MS SMOKETTE 6758S ET
Exciting show prospect. You’ll love this July female’s proportions. She’s captivating in her look through her head and neck and transitions back into a bold, soft rib cage and level hip. She’s rugged in her bone work and has added dimension from behind while still being extremely comfortable in her build. Oh, and she’s got the big SHAG and is great natured. She’s got all the pieces to be a competitive show heifer, and we are excited to see her get campaigned. Her dam is one of Hinshaw’s most impressive donor cows. The fact that this female’s pedigree combines both the 631 donor of Ridder’s and the Smokette cow family without having any Outsider, we have a ton of faith in her generating potential after her fun show career. HinshawFarms,Secor,Illinois,DanHinshaw309-824-5771 orJacobHinshaw309-824-1007
A royally bred young female who is just getting started. Sired by the exciting Summit out of the famed Nancy cow family which has produced countless high value maternal progeny this female has all the potential to be a standout cow but all the eye appeal to make a show heifer first. ShepherdHill,Mt.Pleasant,Iowa,GregShepherd515-306-1913
PREGNANT RECIPIENT
MILESTONE 5223 P
Sire Reg: M865273
SellingrecipientcowwithheifercalfpregnancydueSeptember2,2025. An elite opportunity for a program to jump to the front of the line on one of the most sought-after genetic pieces in all of North America. The donor dam of this heifer pregnancy first exploded on the scene when she topped the historic M6 final dispersal at $36,000 in 2017. All she has done ever since is produce results and dollars! She has placed three sons in bull studs! SVY Historic 241K at Select Sires, Vierra Abundance 90678 and Vierra Substantial 90673 at Semex. The possession and interest in another son, CCR WIA Valhalla 3123 sold this past fall for $47,000 to C-B Charolais and Jan Schulte. At the same sale a full sister to this pregnancy commanded $50,000 and her split off bull calf another $15,000. Just imagine the earning potential, excitement and clout a female of this caliber could produce for a program. CannonCharolais,Newton,Iowa,TomCannon641-521-8184
SUNDAY • 11 AM • FEBRUARY 9, 2025