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Contents 5
Logo Design
17 CI Design 27 Packaging 39 Book Design 57 Graphic Design 69 Photography 77 Web & Media 101 Exhibition & Interior
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Logo for Mohawk Mills Mohawk Mills is a new designer and manufacturer of textiles. The company concentrates on the design and production of yarn and cloth for industry and apparel. It is located in Cohoes NY, which is in the Mohawk Valley region of upstate New York.
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mohawkmills.com
Advertisement for Mohawk Mills These three advertisements are prepared for Mohawk Mills to run in Wall Paper magazine. Full page size in 7.75'' x 10.75''. The whole design was on the basis on textile design.
mohawkmills.com
mohawkmills.com
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Logo for Orange Kuka Orange Kuka, established by a group of young digital artists, is a video design company which provides professional video making, after effects, film making services.
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Name cards for Orange Kuka Orange Kuka, established by a group of young digital artists, is a video design company which provides professional video making, after effects, film making services.
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Logo for Mingfeng Mingfeng is a fishery company located in Ningbo. Mingfeng is famous for its selfshelled turtle and sweet water crab.
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Logo for VendorsDirectory VendorsDirectory is the new online directory giving people access to key vendors information across a wide range of business services, from logistics providers and consultants to HR experts, lawyers and IT Solutions.
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Logo for Chainlabs Chainlabs is a program exclusively for founders, entrepreneurs whose revenue comes from the supply chain. The program offers unparalleled mentorship, early adoption support and a structured path to fundraising.
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Logo for Quotiply Quotiply is a network platform that allows companies to connect together. It was set out to assist companies in doing "Better Business".
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Logo for Violetsand Violetsand is a boutique store for a wide variety of clay teapots, tea sets, tea cups, mugs, tea strainers, tea themed items, vases, pots, home decor & an array of tea accessories to make tea drinking experience most enjoyable.
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CI for Centural Harbourview Hotel Centural Harbourview Hotel is located in Jiaxing, Zhejiang Province. CI system is an important as well as neccessary part for our customer to run the hotel business.
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CI for Shanghai Illusion Aquarium This is a suppositional project for the city imagination of Shanghai. The whole project covered all aspects from planning to design.
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分镜头
Storyboard 031
草 图
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CRAZY SKETCHES 疯狂的草图 The pictures on the left page are some sketches which refined from the mind map. Picture 1 is a figure mostly like a piece of shark scale.It has a streamline shape and aesthetic feeling. Picture 2 is constituted with a group of fish fins and in dynamic logo this group of fins can wag and swim like real fish. Picture 3 is not really a tentacle but a bait,a monkfish’s bait. The bait,in static logo, is abstracted by rotating itself half round and is almost like a dandelion. Picture 4 originates from the idea of vortex but it is not all like the original one.It’s Nightdynamic, can figure draws lesson from the masterpiece painted by Van Gogh,Starry .The logo, reappear the flowing sense of starry night as well as vortex. Picture 5 is also from the idea of vortex,but differ from the former one,it has a entirely different angle of vision.So,sometimes, the figure is mostly like a tornado. Picture 6 is just a jellyfish.What makes the logo more fascinating is the dynamic form in which the jellyfish can make an elegant movement.Of course the messy lines in it. Picture 7 is a shape of fin and to be precise,it is a cuttlefish fin.The simplified figure will move like a propeller in undulating form in dynamic logo. Picture 8 is the combination of vortex and sunglasses.It is also an application for the dynamic logo.The squares on the vortex are like masks and will exchange the position constantly. Picture 9 , however, is the evolution of the picture 3 and using the imagination, it is like a palm tree,too. Picture 10 is shaped as a prism.The aquarium, be positioned as a place with no water nor fish, is better to use a logo which exclude the common elements.The prism stands for the sense of technology and light illusion is also tallies with the characterestic of the aquarium
鱼鳞 SCALE 鲨鱼鳞 SHARK SCALES
触手 TENTACLE
三棱镜 PRISM 漩涡 VORTEX
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左页面的图片是从思维导图中提取 引申出来的草图。 2
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墨镜 DARK GLASSES
水母 JELLYFISH
漩涡 VORTEX
流线型
触手 TENTACLE
STREAMLINE FORM
最小范围
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图1的外形像一片鲨鱼鳞，这样的图 形具有流线外型和一定的美感。 图2是由一群鱼鳍组成的图形，在动 态标志中这组鱼鳍可以像真的鱼一样 游动。 图3是由触手这个概念延伸出来的， 但不是触手，而是安康鱼的饵。这个 饵在静态图标中通过旋转被抽象成了 像蒲公英一样的形状。 图4是从漩涡演变而来的，但不完全 是漩涡。它借鉴了梵高的名作星空， 在动态标志中它可重现星空和漩涡的 流动感。 图5同样也是来源于漩涡这个概念， 但与前者不同的是它完全换了一个视 角，所以有时候看起来像龙卷风。
图6就是一个水母。它吸引人的特点是 在动态标志中水母和其中的乱线将极 具美感的运动。 图7是乌贼的鳍。简化的鳍在动态标志 中以波浪状推进。 图8是漩涡和墨镜的组合，这也是动态 标志的一个应用。覆盖在漩涡上的方 块就像蒙板一样并会不断的更换位置 。 图9是图3的另一个改进版本，发挥想 象力，它同样很像一棵棕榈树。 图10是一个三棱镜的形。对于一个以 没有水也没有鱼作为自己定位的水族 馆来说，用这样一个排除常规元素的 标志也很好。并且代表着科技感和光 魔感的三棱镜也符合水族馆的特色。
Minimum Scope 049
隔离区
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MINIMUM APPLICABLE SCOPE AND ISOLATION ZONE OF CHINESE&ENGLISH 中英文组合最小使用范围及隔离区
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Basic elements such as Corporate logo、standard color、Chinese&English standard characters etc. construct the corporate image as well as the central visual element.So they must be applied in a correct way.To adapt to the diverse situations,conditions,materials,technics,size range,cultural etc.,logo and standard characters should be combine in various ways and let the visual image remain uniform all the time in different situations. In order to protect the logo from being confused with other elements,around the vicinity of the logo is marked impervious range.the distance between the logo and other elements must greater than a,when it being used separately.As shown in the figure. Considering the accuracy and clarity of the graph and words,the logo combination should be used in an appropriate size and must be greater than 28mm(width). 6a
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企业标志、标准色、中文及英文标准字体各个要素之间构成了企业象征形象，亦是传达系统中最核心的视觉元素，必须正确 使用。为适应不同场合、环境、工艺材料、尺寸范围、文化需要把标志、标准字进行多种组合，使视觉形象在不同情况下始 终保持统一。 使标志在传播中不与其他元素混淆，特规定标识四周的不可侵入范围，在单独使用此标志时，即与其他元素的间隔四周不得 小于a，如图所示。 考虑到图形及文字传达的准确性与制作的清晰性，企业标志组合的最小使用极限为28mm(宽度)。
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范
例
Examples
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范
例
Examples
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拓 展 Expand 096
辅助图形同样代表企业形象，亦是整个形象传达系统较为活跃和灵活的要素，在应用设计中，与辅助色系配 合，可以提升应用要素设计系统各方面的延展性与独特性。 本辅助图形全部单独使用或连续使用，可以全面应用于展示、POP、企业办公所，事物用品、礼品、包装用 品等方面，形成企业独有的个性图形。 注：使用方法参见扉页。 Auxiliary graphic, also represents corporate image, is a more active and flexible elements of image communication system. Assisting with auxiliary color system, during the application and design, it can enhance system scalability and uniqueness of all aspects. This auxiliary graphic used alone or in continuous use, can be fully applied to display, POP, corporate offices, products, presents, wrappage, etc. to form a unique personalized graphics for corporate.
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辅助色 Auxiliary color 074
色 彩
辅助图形同样代表企业形象，亦是整个形象传达系统较为活跃和灵活的要素，在应用 设计中，与辅助色系配合，可以提升应用要素设计系统各方面的延展性与独特性。 本辅助图形全部单独使用或连续使用，可以全面应用于展示、POP、企业办公所，事 物用品、礼品、包装用品等方面，形成企业独有的个性图形。 注:请严格按照辅助图形的横式与竖式规定，勿将横式与竖式混乱。 注:在个别材质上应用时，可省略中间灰色部分，弧线型以重色的弧线边为准。 Auxiliary graphic, also represents corporate image, is a more active and flexible elements of image communication system. Assisting with auxiliary color system, during the application and design, it can enhance system scalability and uniqueness of all aspects. This auxiliary graphic used alone or in continuous use, can be fully applied to display, POP, corporate offices, products, presents, wrappage, etc. to form a unique personalized graphics for corporate.
Color 090
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Packaging Design for Bee & Flower Bee & Flower soap was first created in 1928, Shanghai. So it's brand and product has very strong Shanghainese culture. The culture as well as the brand is the combination of eastern and western cilvilization.
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Packaging Design for Colorful Yunnan Colorful Yunnan is a company that run business in tourism, culture and local specialty. It has several different sub brand doing tea, flower, hotel business.
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Packaging Design for Mingfeng These two packaging design is for Mingfeng soft-shelled turtle. The left one is for Wildlygrown turtle and the other one is for womenfocused market.
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Packaging Design for Klick These packaging design is for Klick. This product is used as an accessory on Adroid OS device.
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Book Design for Ikko Tanaka
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Book Design for Shanghai EXPO Museum
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Book Design for Orange Kuka
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Book Design for SJTU We do any kind of book design work for our custmer. And we'll try our best to meet with your requirement.
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Ikko Tanaka
Japan
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ih
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K Bu dited an y w ze o ith th e N de oh si gn Pl of ay
1930-2002
Poster for Ikko Tanaka Ikko Tanaka is a famous Japanese designer. The characteristic of his designs is a blending of deeply rooted Japanese traditions with western modernism to produce contemporary visual expression.
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He is credited with the design of
Nihon Buyo Kanze Noh Play
HE HAS DONE DESIGN WORK FOR
1930-2002
Muji, Takashi Sugimoto Mazda, Hanae Mori
Japan
Ikko Tanaka
Japan 1930-2002
ih He is on cr e K Bu dited an y w ze o ith th e N de oh si gn Pl of ay
Tanaka
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Ikko
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Poster for Tropicana Traopicana is the biggest juice company in USA. This poster is designed to express the fresh imagination for the brand.
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Yo-Yo Ma Yo-Yo Ma at Lincoln Center
November 9-16, 2013
Poster for Yo-Yo Ma at Lincoln Center Yo-Yo Ma is an American cellist. He has played as a soloist with many major orchestras. His 75 albums have received fifteen Grammy Awards.
at Lincoln Center
November 9-16, 2013
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Card for Dragon Year This card was designed for the Dragon Chinese New Year. We didn't use the cliche red color but more clean pure blue.
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Design with Circles This design was on basis of using circles to create more interesting graphies and figures.
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Invitation Card for Yamaha This cards was designed for Yamaha Concert. They were the part of the whole public relationship promotion.
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交大 Mascot Design for SJTU 彬彬 This mascot is used in socail network system such as weibo, renren.
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微笑
卖萌
悲伤
坏笑
斗志
害羞
吃惊
馋嘴
流汗
晕眩
高兴
自信
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电视剧 微电影 TV series & micro film
电视广告 Television commercial
网络视频 Viral video
企业宣传片 Corporate Video
...We change the world...
展会会议视频 Conference video
作品演示 Demo reel
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电视剧 微电影
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TV series & micro film
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爱情公寓3
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爱情公寓4 有了爱情公寓 3 的合作经验， 所以在 4 当中尝试了更大、 更复杂的视效。有 4 场大戏完全是在纯绿背的环境 下进行拍摄的。 我们在拍摄之前就设计好场景氛围， 拍摄时记录好现场的各种数据。我们在 9 个月的时间里 完成了约 800 个视效镜头。 不光是对技术、 对管理也是一个严峻的考验。
爱情公寓4 有了爱情公寓 3 的合作经验，所以在 4 当中尝试了更大、更复杂的视效。有 4 场大戏完全是在纯绿背的环境 下进行拍摄的。我们在拍摄之前就设计好场景氛围，拍摄时记录好现场的各种数据。我们在 9 个月的时间里 完成了约 800 个视效镜头。不光是对技术、对管理也是一个严峻的考验。 欢迎
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Web Design for Orange Kuka Orange Kuka, established by a group of young digital artists, is a video design company which provides professional video making, after effects, film making services.
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电视剧 微电影
电视剧 微电影
TV series & micro film
TV series & micro film
爱情公寓3
爱情公寓3
爱情公寓4
爱情公寓4
百事为渴望而创
百事为渴望而创 欢迎
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百事为渴望而创
服务范围
联系我们 总机：021-52214947 地址：七莘路 3333 弄 5 区 15 号 1101 室
影视 设计
级特
与制
互动
作
效
市场部 电话：13472617256
TVC
策划
多媒
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邮箱：wangyichun@orangekuka.com
创意
、拍摄
体
与制
营销 策划
策划
电话：13917647516
作
邮箱：zero@orangekuka.com
频 建筑
宣传
与制
作
人力资源部
类视
与制
企业
作
设计
片 平面 设计
动画
...We与制 change 作 the world...
...We change the world...
动画
与制
作
三维 设计
动画
与制
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Web Design First assignment for web design class, creating a one page website for myself.
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TCR Triggered Monitoring System
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MIT Technology Review includes additive manufacturing in a list of ten breakthrough technologies, showing how GE is on the verge of using 3-D printing to make parts for airplane engines...
MIT Technology Review includes additive manufacturing in a list of ten breakthrough technologies, showing how GE is on the verge of using 3-D printing to make parts for airplane engines...
MIT Technology Review includes additive manufacturing in a list of ten breakthrough technologies, showing how GE is on the verge of using 3-D printing to make parts for airplane engines...
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290px * 230px
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290px * 230px
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TCR Triggered Monitoring System
TCR Triggered Monitoring System
TCR Triggered Monitoring System
APQC Series
APQC Series
APQC Series
MIT Technology Review includes additive manufacturing in a list of ten breakthrough technologies, showing how GE is on the verge of using 3-D printing to make parts for airplane engines...
MIT Technology Review includes additive manufacturing in a list of ten breakthrough technologies, showing how GE is on the verge of using 3-D printing to make parts for airplane engines...
MIT Technology Review includes additive manufacturing in a list of ten breakthrough technologies, showing how GE is on the verge of using 3-D printing to make parts for airplane engines...
Web Design for Leader
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Global Creative Director Johnny Depp has been Global Creative Director since 1st January 2009. Under his leadership LEADER has set out an ambitious vision to double its size while...
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Banner Design We design various kinds of banners to help our customer promote their product or develop their brand better and better.
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App Design There project including UI design, background images painting, characters design and animation making.
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Web Design Those projects are all web design for corporates and government. We'll find the best way for you to show your shining point.
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Animation Making We provide a complete solution from drafting to editing. A simple idea can be made into unbelievable animation.
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Science Museum Design This science museum is located in SJTU Minghang campus.
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联系 我们
J.W Design Studio
J.W Design Boston Office
800 Dongchuan Road, Minhang Shanghai 200241
594 Cambridge Street, S P1 Allston, MA 02134
上海市闵行区东川路 800 号 邮编 200241
Tel: +86 136 6196 7077 Email: Jenny_zhang@jwdesign.com QQ: 283547122
Tel: +1 857 400 6680 Email: William_wang@jwdesign.com QQ: 490990690
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Design with joy Design with will
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www.jwdesign.com