J van Tonder Marketing E Magazine Pub 2

Digital Marketing Magazine

THE POWER OF MARKETING

Facebook Ads is the first thing that comes in anyone’s mind when there is a question of where to advertise online. A lot of advertisers believe that they can take a backseat after their Facebook ads have gone live. But the fact is that this platform will work wonders for you only if the ad campaigns are constantly monitored and improved. Facebook ads demand your money, effort, and time.

There is a set of mistakes that many people make even after they have run several Facebook campaigns.

If you are looking to improve the ROI of your existing Facebook campaigns or need to set up a new one for your business, J van Tonder Marketing can help you out!

Let’s now have a look at 3 frequently committed mistakes by marketers and advertisers.

1. Wrong Target Audience Facebook has people from all over the world with a diverse range of interests. Every type of brand/business gets room to sell their product through their Facebook ads.

One of the most important aspects of a Facebook ad campaign is targeting the right audience. The ad wouldn’t yield a single conversion if it doesn’t reach its right audience, i.e, the actual people interested in it.

Suppose you intend to sell a professional course that is only applicable to candidates with a graduate degree to enrol. There is no point in targeting a high school student for this ad because it is irrelevant to them.

Target your audience mindfully, do not narrow it to a very small number or widen it to a large one.

Unlike Google Ads which targets viewers based on keywords, Facebook ad campaigns use demographics, interests, behavior, and more.

2. Narrowing audience too much Narrowing the audience too much will considerably reduce the number of reach and impression, and sometimes the ads may not even run.

Excluding and including certain demographics, interests, or behavior can help your ad reach the right people, but it also increases the cost of your Facebook Ads Campaigns.

Sometimes the audience becomes too small when you target the people connected to your Facebook page, or the ones who visited your website once or the ones who watched your videos.

It’s better to exclude your page audience since they get to know about your products/services from the feed itself. One reason is that you don’t have to spend money on them again, and the other is that it prevents ad fatigue for people from watching the same ad again and again.

3. Irrelevant Ad Facebook calculates a score for ads based on the positive and negative feedback received from 500 ad impressions, called the Relevance Score. The ads with the maximum number of likes, comments, or shares engage people and hence are regarded as positive feedback. Ads reported as spam or hidden by people from their newsfeed fall under the negative feedback list.

A better ad relevance score indicates that the ad can be interesting and appealing to the audience. This score is measured on a scale of 10 and ads with a low relevance score will cost more. It’s better to get an understanding of what works well for your ad by testing the different combinations of images and copy with different audiences from the Relevance score. You may split test the images to identify the right one from it. At times, certain types of images work well for a group of people and you might have to use different variations of the images for different groups of audiences. The ads already in progress can rework on the ad if the score dips.

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WAT

IS DIE

STORIE

Ek sien dit raak somer nou bitjie oorlog hier op die ou facebook oor wie nou ge jab of nie gejab is nie, Mense begin sommer nou daddelik mekaar hier groepeer soos n klomp skaape wat geslag moet word, Julle staan hier en ons sataan daar. Party skree somer dat die wat gejab is sal bitjie dood gaan na n tydjie, En die mense raak so bitjie agresief oor dit,Paar jaar van nou af gaan die discrimination nie meer wit of swart wees nie maar gevax of nie gevax, Dit begin al klaar kop uit steek party plekke se mense met die jab mag nie daar in nie, En ander plekke se weer mense sonder die jab moet uit bly. Dit laat dink my aan die jaare toe daar “whites only” gestaan het dalk sien die POWERS TO BE dat die wit en sward ding werk nie meer nie nou begin hulle die volgende onmin saai dat ons skaapies tog net onder beheer bly, Daar is so baie conspiracy theory’s ek kan dit nie eers meer tel nie, Ons het begin met 5G en toe beweeg ons aan na fake carona, toe raak dit reel carona en nou is daar die anti vaxers vs die vaxinated.

Daar moes al in 1969 n moerse klip die aarde getref het maar ons is nog hier , Elke mens moet maar vir hom self besluit oor waar hy staan met die jab. Soos Hamlet sou gese het “to jab of not to jab this is the question?”

Wat is die storie? dit is die storie!

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