7 Tips to Customize Your Promotional Umbrellas to Make Your Brand Stand Out

7 Tips to Customize Your Promotional Umbrellas to Make Your Brand Stand Out

INTRODUCTION Umbrellas are a versatile invention and have a long history of use all over the world in different forms since the earliest civilizations. Be it ancient Egypt, ancient India and China or the Mesoamerica’s, the umbrella, or parasol as it is called in some places, has found use in daily life as well as ceremonial functions all over the world.

TIPS AND TRICKS BRIGHT COLORS STAND OUT

PROMINENT BRANDING

PATTERNS AND DESIGNS

CATCH PHRASES CATCH ATTENTION

KNOW YOUR AUDIENCE

CHOOSE THE RIGHT SIZE

PICTURES AND ARTWORK

BRIGHT COLORS STAND OUT

When it comes to human perception, we have been tuned through evolution to recognize and identify bright colors almost instantly. What was once a survival mechanism for the early humans can now be used as a marketing advantage.

PROMINENT BRANDING

The whole purpose of a promotional umbrella would be void if the branding and logo of your company or business is unreadable, faint or simply badly placed. The canvas of the umbrella can provide immediate results, but only if used correctly and efficiently.

PATTERNS AND DESIGNS

If you prefer to give an artistic look to your promotional umbrellas, use of patterns and designs is a great way to drive your audience’s attention towards your branding. When used correctly, directional lines and patterns can divert the gaze of onlookers directly onto your branding and logos.

CATCH PHRASES CATCH ATTENTION

Using your company’s motto or a clever catch-phrase is a good way to make your branding memorable and fun. A play on words or a well written company tag line can bring attention to your business easily and ensures that your brand is recognized and remembered by your audience.

KNOW YOUR AUDIENCE

The most successful marketing and promotional strategies place the highest focus and attention on determining the target audience for your brand. Choosing the right audience can help design a creative and functional promotional umbrella that speaks out directly to the target audience and catches the right kind of attention from the crowds.

PICTURES AND ARTWORK

Pictures speak louder than words as they say, and a well-placed relevant picture on your promotional umbrella not only brings attention to your brand but also adds an aesthetical dimension turning your promotional umbrella into something fashionable

CHOOSE THE RIGHT SIZE

Choosing the right size for your promotional umbrella is the most effective way to ensure that your branding and marketing reach more of your potential customers. You can choose from outdoor umbrellas that are perfect to place at restaurants, clubs and public places, standard umbrellas that become a daily carry for your customers or small foldable umbrellas that serve their purpose whenever they are needed

CONCLUSION Fashionable, aesthetically pleasing umbrellas are a must have for any business looking to explore a unique marketing channel with the potential to generate quick results. Using the historic creative medium of the umbrella, a cultural and psychological bond can be created with potential customers.

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