Reference company & divisions
For this project, I will based my fictious company on a home furniture and accesories company like IKEA. IKEA is basically a Swedish company that design and sells ready–to–assemble furniture, applicances and home accessories. I have came up with few brand names for my fictious company, and will target the middle to upper class customers. Most of the products are pretty much affordable, with good design quality.
RESEARCH | 13