Page 1


ARREDO Graphic Standard Guide


TABLE of CONTENTS


06 08

28 30

42 48

SECTION 01

SECTION 02

Design Brief

Research

Introduction to the company Company divisions & product offerings

Reference company & divisions Reference packaging Reference tags & labels Reference layouts

SECTION 03

SECTION 04

Redesign

Stationery System

Possible names & logo development Type combinations

36

Letterhead, Business Card, Envelope, Mailing Label, Digital Signature

SECTION 05

SECTION 06

Brochure

Branding

Brochure for ARREDO, showing the five company divisions Brochure showing the subdivisions

SECTION 07 Advertisement 72 74

12 20 22 24

Billboards advertisement Magazines adverstisement

64

Branding applied on products and packaging


SECTION 01 Design Brief Introduction to the company Company divisions & product offerings


SECTION 1 | Design Brief

ARREDO

06 | ARREDO


Introduction to the company

“To create a better everyday life for the many people”, this is our main vision. Our main business idea is “to offer a wide range of well-designed and functional home furnishing products at prices so low that as many people as possible will be able to afford to purchase them”. We work hard to achieve quality results at affordable and prices for our customers through optimizing our entire value chain, by building longterm supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.

DESIGN BRIEF | 07


SECTION 1 | Design Brief

08 | ARREDO


Company divisions & product offerings

Rooms – Beds, mattresses, pillows, storage, bedroom lighting, textile & rugs, sofas & armchairs, TV & media furniture, living room storage, coffee & side tables, living room lighting.

Bath – Sink cabinets, storage, sinks, faucets, mirrors, textiles, accessories, bathroom lighting.

Kitchen – Cabinets & fronts, interior organizers, applicances, countertops, faucet & sinks, wall storage, wall panels, step tools & step ladders, integrated lighting, knobs & handles, islands & carts.

Work – Desk & tables, office chairs, storage, bins & bags, paper & media organizers, lighting, cable management & accesories, flooring.

Outdoor – Dining furniture, lounging & relaxing furniture, storage & protectors, cushions, decorative lighting, umbrellas & gazebos, plant pots & plants, flooring, cooking grills.

DESIGN BRIEF | 09


SECTION 02 Research Reference company & divisions Reference packaging Reference tags & labels Reference layouts


SECTION 2 | Research

12 | ARREDO


Reference company & divisions

For this project, I will based my fictious company on a home furniture and accesories company like IKEA. IKEA is basically a Swedish company that design and sells ready–to–assemble furniture, applicances and home accessories. I have came up with few brand names for my fictious company, and will target the middle to upper class customers. Most of the products are pretty much affordable, with good design quality.

RESEARCH | 13


SECTION 2 | Research

The 5 company divisions picked as reference for the company ARREDO. Rooms, Bath, Kitchen, Work, and Outdoor. Each of these main divisions will then be divided into subdivisions.

14 | ARREDO


Reference company & divisions

IKEA Rooms Your living room is where you share the story of who you are. So our living room furniture helps you do that – with lots of ways to show off the things you’ve done and the places you’ve been. And plenty of comfortable seating – because sharing it all with your favorite people is the best part.

RESEARCH | 15


SECTION 2 | Research

IKEA Bath Time for ourselves is something we all need now and then. That’s why we make bathroom furniture that gives you space for everything you need – and smart ways to organize it all. That way, you can spend less time looking for the toothpaste and more time doing what’s really important: taking care of yourself.

16 | ARREDO


Reference company & divisions

IKEA Kitchen A kitchen is more than a set of cabinets and doors – it’s the heart of your home. So we think it makes sense to dream big, whether it’s floor to ceiling cabinets or countertops that never end. That’s why we make sure our kitchens are affordable. And why we offer lots of help along the way – from planning it to putting it together at home. Because with IKEA kitchens, it’s all possible. And aren’t dreams more fun when they come true?

RESEARCH | 17


SECTION 2 | Research

IKEA Work It might be work, but it doesn’t have to feel like it. All it takes is a comfy chair, home office furniture that keeps things organized, and the right lighting for the job. And by making it easier to tackle those to-do’s, you’ll have more time to spend on your wanna-do’s.

18 | ARREDO


Reference company & divisions

IKEA Outdoor There is never a bad time to start dreaming of warmer weather. That is why we have the basics for planning your comfy outdoor hangout, regardless of what the thermometer says.

RESEARCH | 19


SECTION 2 | Research

20 | ARREDO


Reference packaging

RESEARCH | 21


SECTION 2 | Research

22 | ARREDO


Reference tags & labels

RESEARCH | 23


SECTION 2 | Research

24 | ARREDO


Reference layouts

RESEARCH | 25


SECTION 03 Redesign Possible names & logo development Type combinations


SECTION 3 | Redesign

1.

Hus (the Swedish word for home,

house, and establishment)

2.

Möbler (the Swedish word for

furniture, households, and moveables)

3. Essential 4. Furniss

28 | ARREDO

5.

Homee (home with double ‘e’)

6.

Arredo (the Italian word for furniture

and fittings)


Possible names & logo development

REDESIGN | 29


SECTION 3 | Redesign

Avant Garde Book

Avant Garde Book + Medium

A BCDEFGHIJKLMNOPQRSTUV WX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxyz 1234567890

A R R E D O Bath A R R E D O Kitchen

Avant Garde Medium

A R R E D O Work A BC DE FGHIJK LMNOPQRSTUVWX YZ a bcdefghijk lmnop qr s tuvwx yz

A R R E D O Outdoor

1234567890

Avant Garde Book

Avant Garde Book + Berkeley Oldstyle Book

AB CDEFGHIJKLMNOPQRSTUVWX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxy z 12 34567890

A R R E D O Bath A R R E D O Kitchen

Berkeley Oldstyle Book

A R R E D O Work ABCD EFG HIJK L MNO P Q R ST U VWXYZ a bcdefg hijk lm nopq r st uv wxy z

A R R E D O Outdoor

12 3 4 5 6 7 8 9 0

Avant Garde Book

Avant Garde Book + Perpetua Regular

AB CDEFGHIJKLMNOPQRSTUVWX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxy z 12 34567890

A R R E D O Bath A R R E D O Kitchen

Perpetua Regular

A R R E D O Work A BCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghi j klmnopqr stuvwxyz 12 34567890

30 | ARREDO

A R R E D O Outdoor


Type combinations

Avant Garde Book

Avant Garde Book + Centaur MT Regular

AB CDEFGHIJKLMNOPQRSTU V WX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvw x y z 1234567890

A R R E D O Bath A R R E D O Kitchen

Centaur MT Regular

A R R E D O Work ABCDEFGH IJKLMNOPQRSTUV WXYZ abcdefghij klmnop qrstuvwxyz

A R R E D O Outdoor

1234567890

Avant Garde Book

Avant Garde Book + ITC Bookman Light

AB CDEFGHIJKLMNOPQRSTU V WX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvw x y z 1234567890

A R R E D O Bath A R R E D O Kitchen

ITC Bookman Light A R R E D O Work ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A R R E D O Outdoor

1234567890

Avant Garde Book

Avant Garde Book + Bodoni Bold

AB CDEFGHIJKLMNOPQRSTU V WX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvw x y z 1234567890

A R R E D O Bath A R R E D O Kitchen

Bodoni Bold A R R E D O Work ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A R R E D O Outdoor

1234567890

REDESIGN | 31


SECTION 3 | Redesign

Avant Garde Book

Avant Garde Book + Didot Regular

AB CDEFGHIJKLMNOPQRSTUVWX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxyz 12 34567890

A R R E D O Bath A R R E D O Kitchen

Didot Regular A R R E D O Work ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A R R E D O Outdoor

1234567890

Avant Garde Book

Avant Garde Book + Goudy Old Style

AB CDEFGHIJKLMNOPQRSTUVWX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxyz 1234567890

A R R E D O Bath A R R E D O Kitchen

Goudy Old Style A R R E D O Work ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A R R E D O Outdoor

1234567890

Avant Garde Book

Avant Garde Book + Univers 55 Roman

AB CDEFGHIJKLMNOPQRSTUVWX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxyz 1234567890

A R R E D O Bath A R R E D O Kitchen

Univers 55 Roman A R R E D O Work ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

32 | ARREDO

A R R E D O Outdoor


Type combinations

Avant Garde Book

Avant Garde Book + Avenir Medium

AB CDEFGHIJKLMNOPQRSTU V WX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxy z 1234567890

A R R E D O Bath A R R E D O Kitchen

Avenir Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ

A R R E D O Work

abcdefghijklmnopqrstuvwxyz

A R R E D O Outdoor

Avant Garde Book

Avant Garde Book + Georgia Regular

AB CDEFGHIJKLMNOPQRSTU V WX Y Z

A R R E D O Rooms

1234567890

a bcd efg hi jkl mnopqr st uvwxy z 1234567890

A R R E D O Bath A R R E D O Kitchen

Georgia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A R R E D O Work A R R E D O Outdoor

1234567890

Avant Garde Book

Avant Garde Book + Adobe Garamond Pro Bold

AB CDEFGHIJKLMNOPQRSTU V WX Y Z

A R R E D O Rooms

a bcd efg hi jkl mnopqr st uvwxy z 1234567890

A R R E D O Bath A R R E D O Kitchen

Adobe Garamond Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A R R E D O Work A R R E D O Outdoor

1234567890

REDESIGN | 33


SECTION 04 Stationery System Letterhead, Business Card, Envelope, Mailing Label, Digital Signature Actual sizes stationery system Photography of stationery system


SECTION 4 | Stationery System

36 | ARREDO


Letterhead | Business Card | Envelope | Mailing Label | Digital Signature

Letterhead 8.5 x 11

STATIONERY SYSTEM | 37


SECTION 4 | Stationery System

Mailing Label 5 x 3.5

Envelope 9.5 x 4.25

38 | ARREDO


Letterhead | Business Card | Envelope | Mailing Label | Digital Signature

Business Card 3.5 x 2

Digital Signature

STATIONERY SYSTEM | 39


SECTION 05 Brochure Brochure for ARREDO, showing the five company divisions Brochure showing the subdivisions


SECTION 5 | Brochure

46 | ARREDO


Brochure for ARREDO, showing the five company divisions

Rooms – Beds, mattresses, pillows, storage, bedroom lighting, textile & rugs, sofas & armchairs, TV & media furniture, living room storage, coffee & side tables, living room lighting.

Bath – Sink cabinets, storage, sinks, faucets, mirrors, textiles, accessories, bathroom lighting.

ARREDO company divisons

Kitchen – Cabinets & fronts, interior organizers, applicances, countertops, faucet & sinks, wall storage, wall panels, step tools & step ladders, integrated lighting, knobs & handles, islands & carts.

A R R E D O Rooms A R R E D O Bath

Work – Desk & tables, office chairs, storage, bins & bags, paper & media organizers, lighting, cable management & accesories, flooring.

A R R E D O Kitchen A R R E D O Work

Outdoor – Dining furniture, lounging & relaxing furniture, storage & protectors, cushions, decorative lighting, umbrellas & gazebos, plant pots & plants, flooring, grills.

A R R E D O Outdoor

WE ALL HAVE A STORY TO TELL A R R E D O Rooms Your living room is where you share the story of who you are. So our living room furniture helps you do that with lots of ways to show off the things you’ve done and the places you’ve been. And plenty of comfortable seating because sharing it all with your favorite people is the best part.

BROCHURE | 43


SECTION 5 | Brochure

A LITTLE ME, TIME GOES A LONG WAY

A R R E D O Bath Time for ourselves is something we all need now and then. That’s why we make bathroom furniture that gives you space for everything you need and smart ways to organize it all. That way, you can spend less time looking for the toothpaste and more time doing what’s really important, which is taking care of yourself.

44 | ARREDO


Brochure for ARREDO, showing the five company divisions

WHO SAYS YOU CAN’T MIX BUSINESS WITH PLEASURE?

A R R E D O Work It might be work, but it doesn’t have to feel like it. All it takes is a comfy chair, home office furniture that keeps things organized, and the right lighting for the job. And by making it easier to tackle those to-do’s, you’ll have more time to spend on your wanna-do’s.

BROCHURE | 45


SECTION 5 | Brochure

JUST ADD SUNSHINE

A R R E D O Outdoor There is never a bad time to start dreaming of warmer weather. That is why we have the basics for planning your comfy outdoor hangout, regardless of what the thermometer says.

46 | ARREDO


Brochure for ARREDO, showing the five company divisions

YOUR DREAM KITCHEN? COMING RIGHT UP

A R R E D O Kitchen A kitchen is more than a set of cabinets and doors. It’s the heart of your home. So we think it makes sense to dream big, whether it’s floor to ceiling cabinets or countertops that never end. That’s why we make sure our kitchens are affordable. And why we offer lots of help along the way from planning it to putting it together at home.

BROCHURE | 47


SECTION 5 | Brochure

48 | ARREDO


Brochure showing the subdivisions

Bathroom Faucets

FAUCETS THAT LOOK GOOD AND WORK SMART With their choice of different styles, our bathroom faucets not only help give the finishing touches to your bathroom sink, but save you money as well. They have an aerator inside that mixes air with the water, without losing any pressure. You use up to 50% less water and less electricity to heat it. That’s excellent news for your budget and the planet.

Bathroom Sinks

GET MORE SPACE AT THE SINK Bathrooms can be calm and relaxing, even on weekday mornings. Our sink cabinets give you storage space that turns where’s-my-toothpaste chaos into we’reready-to-go-now. And they come in styles that match our bathroom cabinets if you want to enjoy a coordinated look while you enjoy some pampering.

BROCHURE | 49


SECTION 5 | Brochure

Bathroom Towels

WRAP YOURSELF IN SOFTNESS AND STYLE Our absorbent bathroom towels dry you quickly and comfortably, and come in a range of sizes, colors and styles. Because, while they’re waiting for their moment of glory, we think they should look good, too.

50 | ARREDO


Brochure showing the subdivisions

Shower Curtains

KEEPS WATER INSIDE, YOUR STYLE OUTSIDE Our absorbent bathroom towels dry you quickly and comfortably, and come in a range of sizes, colors and styles. Because, while they’re waiting for their moment of glory, we think they should look good, too.

BROCHURE | 51


SECTION 5 | Brochure

A R R E D O Rooms subdivisions

Beds, mattresses Pillows Storage Bedroom lighting Textile & rugs Sofas & armchairs TV & media furniture Living room storage Coffee & side tables Living room lighting

52 | ARREDO


Brochure showing the subdivisions

Textiles & Rugs

YOU COULD KEEP COUNTING SHEEP

Bedspreads

Blankets & throws

Cushions & covers

Rugs

Curtains & blinds

Getting a good sleep is no problem when you have soft bed linens to wrap up in. Curtains that let you get up with the sun. Comforters and pillows perfectly suited to the way you sleep. And cozy bedroom rugs to greet you when you get up.

Mattresses

Beds

A BED FIT FOR BEAUTY SLEEP Feeling your best when you wake up starts with the right bed. One that’s big enough to stretch out but cozy enough to snuggle up tight. With storage for the things you need, so you don’t have to get up once you’re all tucked in. And built to last for years – in a style that you’ll love just as long.

Bed storage

Nightstands

Full, queen and kind beds

SWEET DREAMS ARE MADE OF THIS

Pillow tops

Mattress foundations

Bed legs

Slatted bed bases

Spring mattresses

Latex mattresses

Take home a mattress from ARREDO and try it for 90 nights. Sleep like a baby or bring back the mattress and try another. They’re all super comfy, just in slightly different ways. So our best mattress is the one that feels great for you.

Headboards

Loft beds & bunk beds

Single beds

BROCHURE | 53


SECTION 5 | Brochure

Sofas & Armchairs

YOUR LAZY DAY WILL THANK YOU

Fabric sofas

Footstools

Sofa beds

Armchairs

Modular sofas

Leather sofas

Taking time to just sit back and relax – it’s one of life’s simple pleasures. That’s why we make soft, cozy sofas. And armchairs you can sink into. Because when you have the chance to plop down and settle in, the only thing you should have to worry about is who’s going to refill the snack bowl.

54 | ARREDO


Brochure showing the subdivisions

Living Room Lighting

ILLIMINATE THE POSSIBILITIES It’s amazing the difference a lamp can make. But with the right living room lighting, you can have a space that’s perfect for doing everything – from reading a book to hosting game night. And that means you can create a new room every night - just with the flip of a switch.

Ceiling lights

Floor lamps

Spotlights

Integrated lighting

LED lights

Table lamps

BROCHURE | 55


SECTION 5 | Brochure

56 | ARREDO


Brochure showing the subdivisions

Fridges & Freezers

THE A++ WAY TO CONSERVE FOOD AND ENERGY Do you simply require a small built-in fridge, or does your family need maximum freezer space? Our range of fridges and freezers are designed to fit your space and cooking needs. They’re all easy to clean and operate, and we’ve added a no-frost function and an energy-saving A++ rating.

Microwave Ovens

DINNER? DONE. When the hustle of everyday life leaves you with the need for speed, a built-in microwave oven is a perfect fit in every way. Place over your cooktop or next to a built-in oven to optimize space and usability. Choose extra cooking functions or an extractor fan. Microwave ovens use less energy, making them a truly efficient way to cook.

BROCHURE | 57


SECTION 5 | Brochure

Kitchen Countertops

CUSTOM–MADE or READY TO TAKE HOME Tested to stand up to years of use, our kitchen countertops give you lots of choice of styles and materials. As well as the ready-made ones shown here, we have a made-to-order range, too. These countertops will be perfectly adapted to your kitchen layout and you can get a sink put in at the factory, too. Just ask at the store for more information.

58 | ARREDO


Brochure showing the subdivisions

Kitchen Cabinets

CABINETS THAT WORK (and look) SMART Kitchen cabinets that suit you and how you use your kitchen will save time and effort every time you cook (or empty the dishwasher). We have a huge selection of cabinets, including models designed to hold appliances, so you can create your ideal layout. Then browse our doors and handles to find the look you like – from solid wood to high gloss.

BROCHURE | 59


SECTION 5 | Brochure

Dishwashers

GETS AN A+ IN WASHING YOUR DISHES Compared to washing by hand, dishwashers save you time, water and energy. These integrated dishwashers are designed to be fitted with your choice of cabinet door to match the rest of your kitchen.

60 | ARREDO


Brochure showing the subdivisions

Ovens

WHICH OVEN ARE YOU? Frozen pizza eaters, soufflÊ makers, would be caterers, new parents, earth lovers, grill masters, there’s an oven for you. A double oven offers the most flexibility. But whatever model you choose, all ovens have child-safety features and energy class A ratings.

BROCHURE | 61


SECTION 06 Branding Branding applied on products and packaging


SECTION 6 | Branding

Front and back sticker for plastic packaging

64

| ARREDO


Branding applied on products and packaging

BRANDING | 65


SECTION 6 | Branding

Price tags with both front and back sides

66 | ARREDO


Branding applied on products and packaging

BRANDING | 67


SECTION 6 | Branding

Horizontal sticker for box packaging

68 | ARREDO


Branding applied on products and packaging

BRANDING | 69


SECTION 07 Advertisement Billboards advertisement Magazines adverstisement


SECTION 7 | Advertisement

74 | ARREDO


Billboards advertisement

ADVERTISEMENT | 73


SECTION 7 | Advertisement

74 | ARREDO


Magazines advertisement

ADVERTISEMENT | 75


SECTION 7 | Advertisement

76 | ARREDO


Magazines advertisement

ADVERTISEMENT | 77


SECTION 7 | Advertisement

78 | ARREDO


Magazines advertisement

ADVERTISEMENT | 79


This book was designed and set into type by Justin Wijaya. This book was printed and bound by Chum’s Design & Print. The text face are Avant Garde Book and Berkeley Oldstyle Book.


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