The Justice, May 31, 2019

Page 1

FORMING NEW BRANDEIS MEMORIES

NEWS

President discusses Brandeis’ future ■ Ron Liebowitz, Brandeis’

ninth president, looks to reignite students’ and alumni’s passion.

By HOWARD JERUCHIMOWITZ ’94 JUSTICE ALUMNI EDITOR

Three years ago, Ronald D. Liebowitz became the ninth president of Brandeis University. In honor of the Justice’s 70th anniversary, the Justice sat down for a one-on-one with President Liebowitz to reflect on Brandeis’ past and discuss its future.

Connected to Brandeis’ mission

Photo Courtesy of AMANDA GENOVESE, Photo by HERATCH EKMEKJIAN AND ASHLEY MCCABE

BACK TOGETHER: Alumni reconnected with their class and other members of the Brandeis community at the 2018 reunion.

Alumni return, reconnect, reengage at Brandeis reunion ■ Classes celebrate five-year

reunions, alongside reunions for the Justice, the AAAS department and the Myra Kraft Transitional Year Program. By HOWARD JERUCHIMOWITZ ’94 JUSTICE ALUMNI EDITOR

Every year, approximately 1,000 to 1,200 alumni and their families return to the Brandeis campus to reminisce and reconnect with this special institution they once called and still call home. Between May 31 and June 2, Brandeis will be welcoming the fiveyear class year reunions back to campus (the 4s and the 9s), including the 25th reunion for the Class of ’94 and the 50th reunion for the Class of ’69. Vice President of Alumni Relations Patsy Fisher is looking forward to welcoming alumni back to campus. “Reunion provides a fantastic opportunity for alumni to reconnect with life at Brandeis and with one another to relive their experiences when at Brandeis,” Fisher said in an interview with the Justice. “That nostalgia is intangible.” That nostalgia could not be more evident than between Denise Silber Brooks ’84 and Lewis Brooks ’80. Denise, who is currently chairing the 35th class reunion, and Lewis, who has been a class volunteer collecting slide shows and photographs for Brandeis reunions and is the incoming president of the Alumni Association, met on campus during a reunion in 1983. Lewis was returning to Brandeis for the Class of ’78 reunion to show his collection of slideshows when he realized he forgot an extension needed in Schwartz Auditorium. This is when Lewis met Denise, who was still a student and chairing the committee he needed assistance from. They returned to campus again to get married. Their daughter, Hannah Brooks ’16 continued their family tradition and went to Brandeis. Lewis recalled that their daughter even dressed in the Ollie costume to interact with students

and alumni during her time on campus. “Brandeis is my happy place,” Denise recalled, and she looks forward to being on campus, “back in a place and in an environment so special, so good and so welcoming.”

Takes a village

To put the reunion together, “it takes a village!” Fisher exclaimed. Organizing the reunion is “not top down, but more volunteer-led,” she said. The Alumni Office contacts past students from the classes celebrating that year or shared interest groups to volunteer as chairs. “There has to be a tie in to partner with us to make program effective,” Fisher said. In addition, Fisher highlighted the dedicated teams and staff that work on reunion to bring the program together, to make logistical arrangements, to work on the invitation, website and communications and to manage collateral issues. Current students are also an integral part of reunion. For example, Sage Rosenthal ’19 has been working with Alumni Relations since her sophomore as a liaison and coordinator for this year’s and last year’s reunions. “As a coordinator, I have never felt more pride in the amount of work and effort I have put into this huge event.” She added that “everyone wants to be on campus during Alumni Weekend, and those feelings are incredibly contagious.” Being part of reunion also had an impact on Keri Lehtonen ’19, who started participating at reunions her freshman year. “I was able to find a community of students that were so passionate about the school, and I was able to learn just how much of a positive impact Brandeis can have on your life from alumni.” But, in the end, the key to the success of reunion are the alumni. “We hope what alumni do is the outreach, peer to peer outreach, to drive attendance,” Fisher requested. “It is really, really critical.”

Class years and special reunions, too

One initiative Brandeis has worked on is including special reunions as part of the annual reunion. Therefore, For tips or info email editor@thejustice.org

instead of having just the class year reunions, which has brought back a smaller number back to campus, last year, Brandeis expanded the reunion to be for all classes. The goal, Fisher explained, is to “encourage alumni to come back.” Attendance was flat or falling and “we have to innovate to drive attendance and engagement,” Fisher explained. So last year, Brandeis saw the attendance number climb — not for class reunions but for special reunion groups, according to Fisher. This year, in addition to the class year reunions that remain first and foremost for recognition and celebration, the special reunions this year feature a media reunion — including the 70th year anniversary of the Justice and the 50th anniversary for both the African and African American Studies and the Myra Kraft Transitional Year Program. However, this has created some dismay and confusion amongst alumni. Betsy Sarason Pfau ’74, who has worked on all her class reunions since her 15th and co-chaired her class 25th, 30th, 40th and now 45th this year, expressed some alumni concerns with the new format because it “has confused many would-be reunion-goers, who now probably won't attend because the weekend isn't just for them,” Pfua said. “My committee is already getting that feedback, but in part that is because our classmates are not reading the registration material carefully enough to see what is special just for our class.” Fisher believes it is one of messaging. “Last year was our first year with this change and the message got a little muddled,” Fisher said. “We are not changing the model,” she explained, but the need to communicate better that they are “honoring class reunion but also know we are erecting a bigger tent.” “We are not taking anything away from class reunions, but where there is a special event, we want to make sure there is an opportunity to gather,” Fisher explained. The Brooks agree with this new format. Lewis explained that a major

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When Liebowitz stepped down as Middlebury College’s 16th president after 11 years, he “had no desire to be a university president” elsewhere. So when Brandeis formed a search committee in 2015 to select the school’s next president, Liebowitz was not interested, but he decided to take a second look after encouragement from people connected to Brandeis, including calls to his wife about concerns over the value of a Brandeis degree. Liebowitz explained that he took out three books about Brandeis from founding President Abram Sachar, Prof. Stephen Whitfield (AMST) and founder Rabbi Israel Goldstein. “Once I read the history of Brandeis and what it stands for, any hesitation went to the wayside,” he explained. Attracted to Brandies because of its strong liberal arts education and high-quality research, Liebowitz discovered more about the University’s founding that gave Jewish and underrepresented students an opportunity to study at a first-rate university. “I was connected to the founding mission,” he added, “and what Brandeis stands for.”

President’s plan and vision

Liebowitz had a six-month learning period before assuming the presidency in July 2016. Liebowitz discussed how at its founding, Brandeis broke a lot of mores and did not follow a template. For example, Brandeis required an arts course for a degree because “arts are important as a citizen.” Brandeis also hired faculty who could not get jobs at other colleges and became quickly a university of “research excellence.” Sachar and the founders took a chance, Liebowitz explained, and it had a huge positive “impact on the culture of the faculty.” The president’s vision has focused on finances, infrastructure and relationships between the University and its students. As the University has grown over time, Liebowitz has observed that “Brandeis has gotten a little less confident” about its identity and purpose. He also found that students and alumni loved “the academics, faculty and social interaction,” but gave low ratings on social life. But “the students are superb,” he said, and so is “the intensity of the academic programs.” Liebowitz’s hope for Brandeis is to “shine a light on Brandeis and get the energy back.” He hopes to reenergize the institution so that,

COPYRIGHT 2019 FREE AT BRANDEIS.

for students, Brandeis is their “first choice.” Brandeis should trumpet the story of its history and shine the light on its “niche, liberal arts higher education,” according to Liebowitz. To that end, Liebowitz has engaged the whole University community in the process of redefining the school’s goals and priorities. From engaging different task forces comprised of students, alumni, administrators and faculty, Liebowitz came out with a framework focused on revving up its research, redefining student life and finding Brandeis’ identity again. Another issue that the president identified is that while Brandeis has focused on the last 30 to 40 years on its academic programs, it “deferred maintenance” and did not focus on its infrastructure. With respect to research, Liebowitz wants to make sure Brandeis is supportive and focused on both horizontal and vertical opportunities. Liebowitz explained that horizontal connectivity reflects “departments working across other departments” and vertical connectivity refers to undergraduates working with graduate students and faculty. As to redefining student life, Liebowitz said the University is supportive of engaged undergraduates and is focusing on priorities for students. One change the new first year class will see is a general education reform where Brandeis has broken down “department silos” to “think about curriculum of the future,” which will connect multiple departments such as arts and technology or business and ethics. In addition to academics, Brandeis is focused on improving the infrastructure for the old buildings, such as the business school which is “bursting at its seams,” or the science buildings, as well as generally upgrading and modernizing the technology infrastructure. Brandeis is also studying the location of departments and where departments are best located. In addition, Liebowitz explained that, in the back office, Brandeis is redoing its whole financial underpinnings and examining its subsidies “to review programs worth subsidizing.” With respect to identity, Liebowitz stressed that Brandeis was founded as a Jewish University open to others, but it is a delicate idea because, in the past, nonJewish students may not have felt part of the institution and Jewish students may have felt a little guilt about the identity of the University. The president has chaired a task force to focus on the school’s identity and strengthening that identity.

Brandeis is not without controversy

Brandeis is a university of “openness and critical thinking,” Liebowitz stressed, and said that this has become even more important in the current climate of racial and ethnic tensions in national politics. But Brandeis has also been the focus of these same tensions. Liebowitz had taken the helm following a few years when Brandeis made national news on the hot-button issues of campus free speech and racial diversity. In 2014, the

See INTERVIEW, 4 ☛


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