2022-23 Just For Kix Marketing Planner

JUST FOR KIX CHECKLIST TO

s s e c c u S

! o G s ' t e L

“FOR EVERY MINUTE SPENT IN ORGANIZING, AN HOUR IS EARNED.” –BENJAMIN FRANKLIN.

“WITHOUT PASSION, YOU DON’T HAVE ENERGY. WITHOUT ENERGY, YOU HAVE NOTHING.” –WARREN BUFFETT

“SUCCESS IS THE SUM OF SMALL EFFORTS, REPEATED DAY IN AND DAY OUT.” –ROBERT COLLIER

MINDSET THE DRIVING FORCE IN THE QUEST FOR SUCCESS AND ACHIEVEMENT. A MINDSET THAT COMBINES DISCIPLINE, STRENGTH, CONFIDENCE, AND AMBITION IS A POWERFUL MINDSET. THIS CAN ACHIEVE ANYTHING IT SETS ITS SIGHTS ON. A POWERFUL MIND CAN ACNIEVE ANYTHING.

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2023

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Wo rk o n c o nt r olli n g

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the controllables.

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Dir ecto rs Convention!

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June Checklist / /

Get ready for Directors Convention!

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Check staff photos on your program website (email marketing to re-size)

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Update your email signature / auto-response (template)

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Organize staff for all summer classes. Provide with practice plan as needed.

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Get started on your season schedule - Book Facility/Show Dates for upcoming season (Shows/TWDs/Performances/Picture day/ Holiday Breaks)

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Schedule Open House to drive in new dancers or current dancers with registration questions

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Schedule Spring and Winter Shows

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Add “Baby and me” class

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Send a message via Email or Band to all parents (link to template)

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Post Early Registration & deadline (link)

Post about your Directors Convention experience on social media (link)

Update your voicemail, if needed Make sure your “Google My Business” is up to date (link to video) Make sure your Facebook information is up to date Summer Sessions begin (ideas include ballet, technique classes, preschool camp, mini-sessions of hip hop/lyrical/jazz)

Finish customer journey map worksheet Schedule fall performance, if applicable Tampa Bay Bowl Meeting for Fundraisers Do a deep clean/declutter at your facility space, if applicable Prepare your response emails. Ex: before registration, after registration, what to wear, Q&As, non-returns, camp thank you emails, etc. (templates) Schedule Zoom/In-person pre-tryout parent meeting

Email dancers from last season who have not yet registered.

Post intensive and High School camp Promote your pre-school camp Do a registration week to get people to register with a perk Summer camps - post before and during camps Post about your summer classes (post pictures) Post about your summer Camps, if applicable (post pictures) Post 4th of July Parades, if applicable (link) 1st Preschool Camp Put up yard signs Email local daycare with coloring sheets, and flyers and offer to teach a free class

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FIRST TIME CUSTOMER JOURNEY WORKSHEET FOCUSING ON PARENTS WITH LITTLE KIDS

HOW THEY FOUND OUT ABOUT YOUR PROGRAM

DECIDING

The customer journey is a story of each touchpoint your customer has when interacting with your dance program. It starts when they find out about your program, and continues until they take their first dance class.

RESEARCH

Saw a social media post

“I want my child to dance, are they old enough to start?”

“Let’s see what I can find online. Can I try a class first?”

Heard about it from a friend

“Their child loves going to practice.

Maybe I should sign my child up?”

“What classes do they have? Where are they located?”

Drove by a yard sign daily

“I like the idea. Does it work with my schedule?”

SIGN UP FOR A TRIAL CLASS OR CAMP

ARRIVE Drives to the facility/ studio, parks, and walks in

HOW TO IMPROVE

I want more people to hear about my program.

Are my classes held at the right time of the day?

Does my program website have the correct information?

Do I have a good social media presence when people search for me?

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Do I check my direct messages when people message me?

Is it easy to find our facility? Do I have signage and logos at the front entrance?

For new directors, it’s important to establish a streamlined process and provide the best experience for your customers. For veteran directors, this is a good time to take a step back and reassess which areas you can improve upon.

Follow the chart below and fill in how a new customer feels during each step of their journey. Then write down how you can improve in each area.

IN CLASS

AFTER CLASS

DRIVING HOME

Child participates in the class

Parent meets child in the lobby after class

Parent listens to their child talk about class

What more can I do to do engage young children during the class?

Did I greet each parent after class?

DECISION MAKING

SIGN UP FOR THE FULL SEASON

Parent has a conversation with their partner about the experience

Follow up with parents by emailing or calling.

Send welcome email that includes class expectations, what to wear, and Q&As. Put together a welcome packet.

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TO DOS

TOP GOALS Now that you have finished your customer journey map, pick the top 3 areas you want to work on and set 3 goals.

Turn your goals to actionable plans.

Build a to do list for your goals

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Either you run the day

July 2022 SUNDAY

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or the day runs you.

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could attend mn ca mp to in cr e ase skills

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- Jim Rohn

A DV E R T I S E

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July Checklist / / /

Look at the new choreography series - choose routines

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Schedule Meet and Greet/Open House/Back to School

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Create Tutu Tots Sep/Oct calendar/certificates for print/email

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Set up Band groups - Email to all parents about registration day/ open house

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Respond to all who registered (what to wear, class location, first newsletter, payment, Tutu Tots info-if applicable (program over view in the library)

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Send a Message via Email and Band to all parents (link to template)

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Email to non-return list

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Advertise for and hire assistants

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Post about Tampa Bay Bowl (link)

Staff Preschool Camp in Aug Set Aug Fun Day/Registration Day or do a registration week to attract people to register with perks Schedule studio staff meeting for Aug, before registration Hold 2nd or 3rd Preschool Camp Create Sep/Oct Newsletter for print/email (at least start on it, even though you may not have all dates) Request fall advertising Order show banners

Post early registration & deadline (link) Post Intensive and High School Camp (link) Create urgency to register - post each class - ex: 2 spots remaining!

Post about your Preschool Camps Post Save the Date - Meet and Greet/Open House/Back to School Market Youth Camps or Summer Activities Market Intensive (link) Schedule your Facebook campaign Schedule your Facebook boosts to promote your program

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11 STEP STUDENT ENROLLMENT WORKSHOP

With new students and parents in mind, think about your current enrollment process for a minute. When a potential student or parent sends you an email or gives you a call, what process do you have in place to acquire them or their child as a student? Do you have a process?

SEE THE 11-STEP SAMPLE ENROLLMENT PROCESS BELOW AND WRITE DOWN YOUR NOTES AND TAKEAWAYS. YOU WILL BUILD A NEW PROCESS THAT’S DESIGNED FOR YOUR OWN PROGRAM.

Step 1

Step 2

TAKE THE INQUIRY & BOOK CLASS

EMAIL CLASS CONFIRMATION

As soon as you receive an email or phone inquiry, you want to thank the parent and student and give them details on how they can book into a trial class (or something similar).

This is also a good opportunity to build some credibility. Explain WHY your dance program is the place for them.

As soon as you or your office staff books the new student into the class, be sure you send a confirmation email to the parent or student with everything they need to know, along with some of your commonly asked questions so they know exactly what to expect when they arrive (no surprises!).

IMPORTANT: This conversation needs to be about what the potential student wants, not about how amazing your program is (listening is key).

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Hopefully, after this practice you have fully mapped out your customer journey as it stands today, along with some ideas that you’re going to implement to make their experience a pure delight!

Step 3

Step 4

Step 5

24 HOUR “SEE YOU SOON“ TEXT

PRE CLASS CONSULT

INTRODUCTION TO THE TEACHER & CLASS BUDDY

24 hours before their trial class, you should send a text with the class details, address, and phone number.

You or your office person will be expecting the family for their class, so make sure you already know their name and greet them warmly when they come into your facility.

You should have a short conversation with the family where you can assess their needs, and provide them with more information about why your program is a great fit for them.

Walk the student into class and introduce them to the teacher. Have the teacher introduce them to a buddy for the class. Your teacher should have 3-5 buddies that they call upon regularly to look after students trying your studio.

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Step 6

Step 7

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HOMEWORK - STICK STRATEGY

AFTER CLASS FOLLOW UP

24 HOUR CALL

In the last 5 minutes of class, have the teacher leave the students with something to work on for next week. It may be to practice a combination they learned in class. You need to insure that they are excited to come back.

When new dancers come to try a class, don’t let them leave without asking for the enrollment. Have a conversation about how things went in class and ask them to enroll. Ideally, they have tried a few classes that day and you can simply ask “So, what shall we get you enrolled in… both the jazz and tap classes?”. Don’t be afraid to ask for the sale.

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At the end of the class, you should let them know that you will be in touch over the next day to answer any of their questions. Give them a call between 24-48 hours (no more than 48) and check in to see where they are. At this point, you may want to offer an incentive, such as a free dance bag. The idea is that you encourage them to put all their cards on the table so you can answer any objections and know where they stand.

Important: Make sure your offer has an expiration date.

Step 9

Step 10

Step 11

4 DAY LATER EMAIL

7 DAY LATER PHONE CALL

KEEP IN TOUCH

Send an email after 4 days simply stating your offer to them again, remind them that it’s expiring and that you would love to see them join your dance studio family.

Make this personal and speak directly to them. You could also record a quick personal video to send to them.

This is your last shot for now.

Call the parent or student and check in with them. Let them know that you understand that life is busy but you wanted to see if they had made a decision about enrolling in your program. If their answer is not now (never treat a “no” as never), then add them to a database of those that have done a trial class, but did not enroll so that you can continue to keep in touch.

Be sure you send them an email within the next 30 days. It could be a newsletter, birthday email, class offer, or something similar, but remember that them saying “no” doesn’t mean it’s no forever. Besides, keeping in contact means you may even receive referrals from them.

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Oppor tunity is missed by most people

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because it is dressed in overalls and looks like work.

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- Thomas Edison

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TAMPA BAY BOWL

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L ab o r D a y

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A DV E R T I S E

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Attend monthly directors meeting - link here

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Prep dance space and order necessary supplies needed (i.e. office supplies for the year, binder, preschool supplies/stickers/ certificates). Make signs for your facility (if needed)

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Plan first night of class- put out welcome signs, posters, or balloons.

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Learn routines

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Set up MoveU store if applicable

Finalize your season schedule (shows/TWDs/performances/ pictures/holiday breaks)

Prepare name tags Inventory costumes as you receive them Download music from the playlist Hold Staff meeting/training (Train help for meet & greet, registration and first weeks of class) Class auditions 20th - Tampa Bay Bowl Down Payment Due If you are selling show shirts - (add link) Hold a Dance Boot Camp for try outs Restock snacks & beverages for studio opening, if applicable Create Sept/Oct Calendar and TuTu Tots Calendar Staff meeting Show banner orders are due Order Bring-a-Friend invites

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Send a message via text, Email, and Band to all non-returns.

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Special welcome Email to new dancers. Host a zoom/in-person meeting for NEW dancers to explain program happenings and answer any questions.

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Send Email to sign up for Auto-Payments

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Promote trying a class with no obligations (library)

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Post about your Meet & Greet / Open house - send follow up email

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Post “self-introduction” video / excited to start the dance season

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Post countdown to classes starting

Respond to all who registered (what to wear, class location, first newsletter, payment, Tutu Tots info - if applicable (program overview library)

Push registration. Post your classes. How many spots left (library)

Post about your FAM trip - if attending Intensive Save the Date

A DV E R T I S E

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August Checklist

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Post about Youth Camp

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Attend local school open houses/find out dates and have a table with a representative. Consider having kids in costume.

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Do a free class at YMCA and daycares, to get more attention

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Pass out flyers at community events

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Post about registration night/ open house

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Glue your photo booth prop on a foam core board to utilize at the open house

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Send non-return postcards

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Schedule Facebook posts

Drop off flyers at preschools/ daycares

Place ads in newspaper/other local magazines Remind your families to set up auto-pay on their account

Post to garage sale sites

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PROGRAM EXPERIENCE MUST-HAVES

HOW TO “SELL“ YOUR PROGRAM

In addition to the registration process, once you have converted your trial dancer to a registered dancer, a great touch that will add to those special moments is to give them some type of welcome packet that might include:

/ INTRODUCING YOU

• A welcome letter • A Tutu Tots book • Stickers • Bravo card • One-page information sheet • A list of your program values / vision • Merchandise Even if it’s just paperwork, you should make it feel a little bit special - make them feel like they are part of the family. You also want them to fill out any registration form, waivers or liability paperwork you may have.

Build your own list:

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/ THE ‘PROBLEM’ THAT YOU ARE SOLVING

The ‘problem’ that your program is going to solve must resonate with the potential dancer and their families. There has to be a benefit, or at least a potential benefit for them. Of course, the bigger the benefit presented, the more interest and attention you will get! You can use a wide range general benefit, or a narrow specific benefit based upon what you know about the person and the community you are selling to. The most important point to remember is this: The problem you are solving should be based upon benefits of your program and not just features. For example, the ‘problem’ your studio may be solving could be helping children gain confidence.

/ ASKING THE RIGHT QUESTIONS

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The sales questioning stage is where you find out the needs, wants, and desires of your potential dancers and their families. There are three things to remember at this stage of the sale: 1. You should have structure to your questions.

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2. You should make the questions as brief as possible.

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3. The questions should be interactive. You want to learn as much relevant information as possible to help you register that child!

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/ INTRODUCING YOUR STUDIO

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Setting goals is the first step

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in turning the invisible into the visible.

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- To n y R o b b i n s

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A DV E R T I S E

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September Checklist / / / / / / / /

Attend monthly directors meeting - link here

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Request advertising for winter special sessions

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Plan special session routines

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Send a message via Email or Band to all parents (link to template)

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Start the season! Welcome back post (link)

Plan/Meet with staff on Halloween Show/Freaky Friday Party Open MoveU Team Store 20th Tampa Bay Bowl, second payment due Check-in and distribute costumes as they arrive Track costumes that have been ordered and delivered Take attendance weekly - make sure everyone is registered Make sure all costume orders are in by the deadline (Sep 30th) Email those who haven’t ordered.

Plan a parent night, if applicable Prep for any football performances - Homecoming Make Sure TWD’s and year at a glance are posted and emailed out (If all dates are not finalized, say TBD.) Special welcome Email to new dancers. Host a zoom/in-person meeting for NEW dancers to explain program happenings and answer any questions.

Email dancers from last season who have not yet registered.

Post photos of your classes in session Post that it’s not too late to join (link) Promote FREE Trial Class (link) Send non-return postcards Post or order materials for Bring-a-Friend/Buddy Day Schedule and post about your Halloween Show

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TO DOS

TOP GOALS Review your customer journey map again. Pick 3 different areas you want to work on and set 3 new goals.

Turn your goals to actionable plans.

Build a to-do list for your goals.

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Just one small positive thought in the morning can

October 2022 SUNDAY

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c h a n g e y o u r w h o l e d a y.

- Dalai Lama

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COLUMBUS DAY

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A DV E R T I S E

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October Checklist / / / / / / / /

Attend Monthly directors meeting - link here

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Complete show expense forms

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Create winter show newsletter

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Have a Pre-K Halloween themed camp

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Remind staff to film routines and give a due date for write-ups

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Contact accounts receivable on the 1st - every day until paid

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Fall sports are ending - hang up your cleats, grab your dance shoes

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Post live or short videos of your Halloween show

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Have a Bring a friend - Buddy Night

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Special sessions begin at the end of the month - send posts to register

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Winter Show - save the date

Create Nov/Dec newsletter for print/email Create Tutu Tots Nov/Dec calendar/certificates for print/email Confirm winter show date with facility Close MOVE U team Store to receive orders before Christmas Update website if needed Halloween Show - have someone film the show Add some Halloween activities to your classes (music, tiny activities, decorations, etc.)

Invite parents to come in during the last 5 minutes for a quick performance and brief meeting Request props for shows Request the pre-sale show ticket link at least 4 weeks prior to your winter show TWD registration opens Schedule picture day if you are doing this in December Check on facility for show rehearsal date, make sure custodians and concessions are available Enter Director’s time sheet info

Submit drops for dancers still owing (15th) Message to non-return dancers via email, or postcards

Post Halloween t-shirt graphic to order (link) Send postcards to non-return dancers encouraging them to come back with a personal message Post that you’re starting new holiday routines - is a great time to join!

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Winter Show Prep /

Organize online advanced ticket sales

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Proof notes for custodians/school

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Show order

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Notes for backdrop/lighting (if applicable)

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List of who still owes for class payments

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Create show program

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Order flowers for winter show

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Create set-up instructions for staff/volunteers

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Order materials from Marcom

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Organize show music/playlists

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Organize concessions

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Organize staff & volunteers for the show

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Host staff meeting regarding winter show

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Keep a show bin with needed items (scissors, tape, pens, etc.)

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Make sure all dancers have their costumes/ordered

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Set up meeting locations for dancers

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Send show newsletter to parents and post all information

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What props do you need

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Organize/plan show decorations

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Create a photo taking area, what items do you need

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Create announcer script

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I f y o u ’ r e n o t p o s i t i v e e n e r g y, y o u ’ r e

November 2022 SUNDAY

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n e g a t i v e e n e r g y.

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THANKSGIVING

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Assistant/HI Pay Day

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Attend monthly directors meeting - link here

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Contact show help

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Remind dancers custom wear and winter show shirts are available online

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Advertise holiday shows / save the date / create an event

Decorate your space for the winter/holiday season Remind dancers that have not ordered costumes - past due Outline winter show duties and assign them Reconfirm winter show facility Wear winter show shirt to class Review show checklist Create winter show newsletter & show order Create your show program Send solo/duet/trio/small group FALL informational Email Check if your website is up to date Order show items on Marcom Hold a staff meeting about the show Schedule finale and show rehearsals for winter show Start staffing show Request music from instructors for winter show Enter Director’s time sheet info

Send invites to kids who didn’t register to come to the show Contact accounts receivable on the 1st - every day until paid Drop dancers still owing (15th)

A DV E R T I S E

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November Checklist

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GOOD SERVICE IS GOOD MARKETING Written by Cindy Clough These are some practical tips and advice on ways to help your program be more profitable and increase your revenue. You need to be running effective classes so your clients feel they get a value for their investment.

Hugging Your Customer Do your customers feel like they are special to you? You spend so much money getting new students, make sure you are doing all you can to retain them. Your goal should be to make each and every customer/family feel they are valued.

Example: I had a mom call me two times regarding her daughter’s injuries. I felt good about the fact that she felt comfortable enough (and that I would care enough) to call me twice. That means she felt valued.

A good motto to have: Once a customer, always a friend. Customers are thirsting for relationships. They want to be coddled. Go the extra mile for them, smile, give them the better service they are looking for.

Think of a time when you were somewhere and the customer service was bad.

Now think of a time someone blew you away with exceptional customer service.

It probably didn’t take any more energy, just a better attitude.

“The only certain means of success is to render more and better service than is expected of you, no matter what your task may be. You have to do more than you get paid for because that’s where the fortune is.”

- Jim Rohn Be a part of the solution, not a part of the problem! Turn mistakes into increased customer loyalty. If someone calls to complain, be glad we get a chance to rectify the solution. There are many we never hear about.

• • • • • • •

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Mistakes and problems give you an opportunity. Take it.

Don’t be afraid of being wrong. Be gracious and apologize. Sometimes all it takes is to sincerely say “I’m sorry.”

Anticipate! Don’t just respond to your clients and parents, try to solve their problems before they complain.

Give your clients more than they expect. Over deliver.

Continually look for feedback. Ask “How am I doing? How can I do better?”

Think about how you can serve your customers better than your competition.

Return calls and emails within 24 hours. When the person answers always ask “Is this a good time?” It’s not what you say, it’s how you say it. When you answer the phone, how do you come across? Tired, bored, crabby, happy, excited, motivated?

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Yo u c a n n o t p l o w a f i e l d b y t u r n i n g i t

December 2022 SUNDAY

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o v e r i n y o u r m i n d . To b e g i n , b e g i n .

-Gordon B. Hinckley

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CHRISTMAS DAY

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Attend monthly directors meeting - link here

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Contact all owing accounts on the 1st - every day until paid

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Countdown to Tampa Bay Bowl - create excitement for next year

Create TWD info page - hand out to parents Create winter show playlist Test winter show sound system Train winter show help Start making a 2nd half of the year marketing plan Create Jan/Feb newsletter for print/email Create Tutu Tots Jan/Feb calendar/certificates for print/email Turn in show money by the due date Enter directors timesheet info Host a winter-themed PreK camp Remind instructors to film winter routines Set up filming day and a due date for write-ups.

Drop dancers still owing (15th) Winter break reminder

Second half of year registration PUSH Advertise new routines starting in January - great time to join!

A DV E R T I S E

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December Checklist

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NOTES

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B e m i s e r a b l e . O r m o t i v a t e y o u r s e l f.

January 2023 SUNDAY

M O ND A Y

Whatever has to be done, it ’s always y o u r c h o i c e .”

TU E SD A Y

Jan 1

2

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NEW YEARS DAY

Tampa bay bowl

Approve Time Cards

W E DNE S DA Y

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T H U R S DA Y

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F R I DA Y

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S A TURD AY

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Assistant/HI Pay Day

performance day!

ta mpa bay bowl tour

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Martin Luther

Approve Time Cards

Assistant/HI Pay Day

King Jr. Day

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Feb 1

2

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Approve Time Cards

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Assistant/HI Pay Day

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– Wayne Dyer

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A DV E R T I S E

S E N D

January Checklist / / / /

Attend monthly directors meeting - link here

/ / / / / /

Host party for competition dancers

/ /

Contact all owing accounts on the 1st - every day until paid

/

Advertise spring special sessions. Advertise special sessions for high school dance team dancers that start in spring

/ /

Advertise ‘Can You Feel The Love’ show - if applicable

Send out an evaluation to all customers Confirm Feb/March show date with facility Begin planning schedule for upcoming season - Start laying out next years schedule Fill out drop forms for class and TWD drops Send schedule to rep to proof Watch for new planning packet Send in TWD music to Amanda Enter directors timesheet info

Drop dancers still owing (15th)

Push 2nd half of the season

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USE THIS CHECKLIST TO KEEP TRACK OF WHAT MARKETING/ADVERTISING YOU HAVE DONE, WHEN YOU DID IT, AND HOW EFFECTIVE YOU THINK IT WAS!

SOCIAL MEDIA MARKETING

TRADITIONAL MARKETING

/

/ / /

Order business cards

/ / / / / / / / / / / /

Schedule an open house/trial night

Encourage current dancers and parents to followmake an announcement in class

/

Share your page with your friends and encourage others to share as well (make it a contest)

/

Schedule your posts for the week (use Facebook schedule post settings)

/

Post Post Post! Photos from first day at class. Post what you are working on in class today. For beginer classes, simply take a goup photo of your dancers.

Parents LOVE to see their kids. Share them! Don’t post bad technique. (tag your dancers)

/

Post photos from events - TWD, performances, and show (tag your dancers)

/ / / / /

Post reminders and important dates/events

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Ask your dancers/parents to tag your page in their photos

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Boost your Facebook posts (paid advertising)

Post inspirational/motivational quotes and pictures Share photos from the Offical Just For Kix account Hold contests Post your shows - save the date, setting up decorations, show day. There’s a lot to post!

List your own ideas:

/ / / / / / / / / / / / 38

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Contact schools for flyer distribution policies Send Emails/postcards to previous dancers about registration

Distribute flyers Contact local newspaper/radio about running ads Put out yard signs Schedule Bring-a-Friend Night Submit new director/new program press release Schedule booths at local fairs/community events Put door hangers on houses Schedule a wear Just For Kix Shirt day Distribute locker signs Schedule performances Schedule parade appearances

List your own ideas:

/ / / / / / / / / / / / / / /

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The only one who can tell you “you

February 2023 SUNDAY

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M O ND A Y

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can’t win” is you and you don’t have to listen.

TU E SD A Y

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W E DNE S DA Y

Feb 1

T H U R S DA Y

2

Approve Time Cards

—Jessica Ennis

F R I DA Y

3

S A TURD AY

4

Assistant/HI Pay Day

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Approve Time Cards

Assistant/HI Pay Day

Valentine’s Day

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Mar 1

2

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PRESIDENTS DAY

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Approve Time Cards

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Assistant/HI Pay Day

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A DV E R T I S E

S E N D

P L A N

February Checklist / / / / / /

Attend monthly directors meeting - link here

/ / / / / / /

Distribute TWD info

/ / /

Contact all owing accounts on the 1st - every day until paid

/ / / / /

Advertise save the date for nationals

Decide on schedule spring special sessions Request props for shows Submit your class schedule for the new season Select costumes for next season Create March/April newsletter & order TuTu Tot certificates/ stickers/newsletter Setup a Tampa Bay Bowl meeting if you plan to go Set Tampa Bay Bowl meeting about summer fundraisers Feel The Love Show Stage show / show for solo/duet/trio/small groups Proof TWD Schedules, submit music for TWD Submit costume selections & class info for the upcoming season

Drop dancers still owing (15th) Drop dancers not attending TWDs

Advertise upcoming TWDs Advertise St. Patricks show, if applicable Advertise spring special sessions Post Suggestion: order new tights for comp season and spring performances

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SIMPLE WAYS TO INCREASE “LIKES” •

Share it with all of your Facebook friends and ask them to “like” and share your page too.

•

Ask parents and dancers at class to like and share your page.

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Put the link or name of your Facebook page on all of your marketing/advertising materials and add it to your signature on emails.

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Do a contest/challenge your dancers/parents (if we get to 1000 likes I will bring a treat to class, etc.).

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Make an announcement at spring/winter shows.

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Post Pictures! People love to see pictures of their kids.

WHAT TO POST ON SOCIAL MEDIA Be sure that you are constantly posting new and exciting things! You should be posting 4-5 times per week, if not more!

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•

Links to website where parents can sign up

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Links to camp information on Just For Kix website.

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Countdown to the 1st day of dance (post each day starting with 10 days left, include a picture with each day).

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Challenges for your dancers (do 10 toe touches today and comment when you’re finished, etc.).

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Giveaways (share this post and be entered into a drawing to win a Just For Kix t-shirt, register before a certain date be put in a drawing to get one free month of classes, share this post for a chance to win tickets to the spring show, etc.).

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Take a photo when a group finishes learning a routine at class and post how proud you are of them.

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Class and performance schedules.

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Countdown to upcoming competition or shows.

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Instructional videos from the Just For Kix Youtube page.

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Articles from online newspapers/magazines about

JUSTFORKIX.COM

dance nutrition/fitness.

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Newspaper articles about your dancers (if one of your dancers is on the local high school dance team and they just won a competition, post a picture/article on your page).

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Video clips from practice (give parents/friends a sneak peak of what classes are learning).

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Videos from performances/competitions.

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Share photos/posts from the main Just For Kix page.

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Follow other Just For Kix program’s Facebook pages to see what they are doing, interact with them, comment on their stuff.

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Make “events” and invite people to them (upcoming performances, winter/spring shows).

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Spring show lineup.

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Announcements and reminders (class cancellations, reminders that class fees are due, etc.).

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Tip Tuesday (give a dance tip) or Tilt Tuesday (#JFKtilttuesday).

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Motivational Monday (post a motivational quote).

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Holiday greetings.

Reminders: People are more receptive to photos than they are to just a bunch of words. Try to include a picture on almost all of your posts. Post pictures of your dancers and tag them and their parents in them. They love to see themselves on your pages! Tell dancers and parents to tag your page in pictures they post too!

BOOSTED POSTS Facebook provides an advertising tool called “boosted posts”. This allows your post to be seen by people who may not be following your page. Depending on your area, $10 spent on boosted posts can reach thousands of people.

Contact our Home Office marketing staff. To be able to record your boosted posts as an expense to your program, you will need to fill out a form on the director site to notify the Home Office of which post you want boosted and we will do it for you.

SCHEDULING POSTS Facebook also allows you to schedule your posts. You can sit on your computer for 20 minutes on Sunday and schedule your posts for the WHOLE week at one time. You just type the content and attach picture in the status box, click the down arrow next to the “publish” button, and select the date/time you want it to be posted! This can save you a ton of time and you won’t forget to post important information! If you have any questions on this, contact our Home Office marketing staff.

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Do not wait for the perfect t i m e a n d p l a c e t o e n t e r, f o r

March 2023 SUNDAY

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M O ND A Y

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you are already on stage.

TU E SD A Y

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W E DNE S DA Y

Mar 1

T H U R S DA Y

2

Approve Time Cards

F R I DA Y

3

S A TURD AY

4

Assistant/HI Pay Day

5

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Approve Time Cards

Assistant/HI Pay Day St. Patrick’s Day

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Approve Time Cards

2

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Assistant/HI Pay Day

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A DV E R T I S E

S E N D

P L A N

March Checklist / / / / / / /

Attend monthly directors meeting - link here

/

Schedule summer classes. Registration for summer classes goes live

/ / / /

Contact all owing accounts on the 1st - every day until paid

/ / / /

Create excitement about upcoming summer camps

Spring show newsletter Reconfirm spring show facility Request summer advertising Tampa Bay Bowl parent meeting Request year-end certificates for other styles Request presale show ticket link at least 4 weeks prior to the Spring Show

Drop dancers still owing (15th) Invite prospective clients to watch your spring show Drop dancers not attending TWDs

Post registration opening soon Advertise upcoming TWDs Post your TWD photos/videos

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Spring Show Prep /

Organize and distribute presale show tickets

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Proof notes for custodians/school

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Show Order

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Notes for backdrop/lighting (if applicable)

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List of who still owes for class payments

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Create show program

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Order flowers for spring show

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Create senior slideshow, order senior gifts, plan speech

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Create set-up instructions for staff/volunteers

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Order materials from Marcom

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Organize show playlists

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Organize concessions

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Order awards for 5, 10, 15-year dancers

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Schedule finale and rehearsal date

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Host staff meeting regarding winter show

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Keep a show bin with needed items (scissors, tape, pens, etc.)

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Make sure all dancers have their costumes/ordered

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Set up meeting locations for dancers

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Send show newsletter to parents and post all information

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What props do you need

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Organize/plan show decorations

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Create a photo taking area, what items do you need

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Create announcer script

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C o u r a g e d o e s n ’ t a l w a y s r o a r.

Sometimes courage is a quiet voice at

April 2023 SUNDAY

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M O ND A Y

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the end of the day saying, “I will tr y a g a i n t o m o r r ow.

TU E SD A Y

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W E DNE S DA Y

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T H U R S DA Y

30

Approve Time Cards

F R I DA Y

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S A TURD AY

Apr 1

Assistant/HI Pay Day

2

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Easter

Approve Time Cards

Assistant/HI Pay Day

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Approve Time Cards

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—Mary Anne Radmacher

May 1

2

JUSTFORKIX.COM

Assistant/HI Pay Day

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A DV E R T I S E

S E N D

P L A N

April Checklist / / / / / / / /

Attend monthly directors meeting - link here

/ / / /

Get everything prepped for nationals

/ / /

Registration for the upcoming season goes live

/ / /

Send a message via Email or Band to all parents (link to template)

/ / / / / / / / / /

Spring registration

Schedule tryouts Distribute spring registration packets Spring show recap Order spring show t-shirts Size dancers Return show shirts Organize year end party and hand out end of year certificates, awards, and pins Create May newsletter print/email (Marcom) Create TuTu Tots May calendar/certificates (Marcom) Mother’s Day special session (2-hour session on Saturday before Mother’s Day) Remind staff to film routines/write-ups for new choreography Schedule placement evaluations

Drop dancers still owing Drop dancers not attending TWDs

Hang spring registration posters etc.

Encourage dancers to register early Start advertising summer classes Nationals press release after Nationals Bring a parent night Mothers Day Dance Camp Post your TWD photos/videos Spring Show posts Registration for next season opens - Early Registration!

49

NOTES

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Failure is simply the oppor tunity to begin again, this time more

May 2023 SUNDAY

M O ND A Y

i n t e l l i g e n t l y.

TU E SD A Y

W E DNE S DA Y

T H U R S DA Y

F R I DA Y

S A TURD AY

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May 1

2

3

4

5

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10

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13

Approve Time Cards

14

Assistant/HI Pay Day

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Mothers day

21

Approve Time Cards

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Assistant/HI Pay Day

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Jun 1

2

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10

memorial day

4

5

Approve Time Cards

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Assistant/HI Pay Day

— Henry Ford

A DV E R T I S E

S E N D

P L A N

May Checklist / / / / / / / / / / / /

Attend monthly directors meeting - link here

/ / /

Contact all owing accounts on the 1st - every day until paid

/ / / / / / /

End of Season Post

Send in your RSVP for directors convention Season recap Schedule summer classes Schedule summer camps Save the date for convention Meeting for Tampa Bay Bowl May special sessions for technique Hire preschool camp staff Flyers for fall Meet with summer teachers Schedule year at a glance for the following year.

Drop dancers still owing (15th) Reach out to your graduating seniors for potential assistants next season

Post during Nationals!!

Order costumes early for a costume discount - 15% off costumes Send out spring registration flyers Post about summer offerings and set up Order yard sign Spring show

53

NOTES

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THE KEY TO SUCCESS IS TO FOCUS ON GOALS, NOT OBSTACLES.

! o G s ' t e L