Fintech week brand guide v2

Hong Kong Fintech Week

Brand Guide

fintechweek.hk

2018

fintechweek.hk

#HKFinTechWeek

CONTENT

06 Logo 09 Color 11 Typography 13 Imagery 15 Stationery

02

ABOUT

Introductions

Guide Rules

Hong Kong FinTech Week is the world's first cross-border FinTech event. It's one of the largest conferences on the calendar, attracting more than 5000 senior executives and featuring over 100 of the world's top FinTech founders, investors, regulators, and academics, who are shaping the future of financial services by driving a technological revolution in the industry across Asia and globally.

At the heart of the corporate style are several basic elements logo, colors, font. They serve as a starting point for solution of any design tasks.

This manual - this is the instruction manual for the style. It allows you to monitor the observance of the established standards, which will be to deal with company employees, designers and printers.

The rules outlined here will help them do the corrective work and qualitatively.

fintechweek.hk

03

LOGOTYPE

29 OCT - 2 NOV HONG KONG SHENZHEN m a i n

05

v e r s i o n

i n f o

v e r s i o n

LOGOTYPE Color version

m a i n

m a i n

v e r s i o n

o n

v e r s i o n

d a r k

b a c k g r o u n d

a l t e r n a t i v e

m a i n

v e r s i o n

o n

v e r s i o n

l i g h t

b a c k g r o u n d

06

SECURITY FIELD Around the logo it is desirable to leave a security field ("air")

Normal Very good

07

SIZE Min logotype size 9 mm Min size

9 mm

Max size no limit

08

COLOR PALET There are two main colors of the logo. Blue and cyan.

Also we have a third color, white. Use white when needed.

Pantone 310 C

White

Cyan 95% Magenta 74% Yellow 7% Black 44

Cyan 60%

09

#00e1ff

Pantone 534 C

#ffffff

#1f395b

#HKFinTechWeek TECHNOL OGICA L

REVOLUT ION

TYPOGRAPHY

Aa

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Aa

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Klavika Medium Headers and more

Aa

0123456789 Klavika Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Primary font

Roboto Other info text

11

TYPOGRAPHY

the world's first cross-border FinTech event more than 5000 senior executives

29 OCT - 2 NOV

+100 speakers

more than 5000 senior executives

fintechweek.hk

HONG KONG SHENZHEN 12

IMAGERY Please use black and white images with light blue arrows elements on top. You an use this in business cards, advertising, brochures, big boards, and more.

Be creative.

13

Poster

IMAGERY

the world's first cross-border FinTech event 29 OCT - 2 NOV HONG KONG SHENZHEN

14

fintechweek.hk

STATIONERY

Folder

Bussines card

TECHNOLOGICAL

REVOLUTION

side A TECHNOLOG ICAL

REVOLUTION

more than 5000 senior executives

+100 speakers

more than 5000 senior executives

132, My Street, Bigtown BG23 4YZ England

side B

T: 757 454 3245 M: 325 235 6587

NAME SURNAME ceo/president

15

name@fintechweek.hk fintechweek.hk

29 OCT - 2 NOV HONG KONG SHENZHEN

fintechweek.hk

STATIONERY

Document A4

T ECHNOLOGICAL

REVOLUT ION

Mug

16

#HKFinTechWeek R E V O L U T I O N

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T E C H N O L O G I C A L