Couture_web

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Couture International

Introduction

These guidelines help Couture International to build a strong brand, which represents who we are and communicates what is unique about our brand’s identity. Therefore, as guardians of the Couture brand, we must all know how to promote and use its strength in order to reinforce: our unique business model; our products and services; the integrity of our people; enduring relationships with our partners and prospective partners; as well as those we wish to attract to our team; and invest in our company. Please follow the guidelines in this document with care and respect for a valuable asset: our brand.

Mary Clarkson V.P. Marketing Couture International

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Contents

Contents

The Brand Basic Elements

Stationery

Publication system

Roll-Out Items

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Couture International

1.1 Couture International logo 1.2 Preferred logo sizes 1.3 Clear space 1.4 logo reproduction versions 1.5 Couture International brand colors 1.6 Background color control 1.7 Incorrect logo uses 1.8 Couture International typefaces 1.9 Master artwork 2.1 Letterhead 2.2 Business card 2.3 Envelope 2.4 Fax Cover 2.5 Purchase Order 3.1 Introduction 3.2 Approach to Photography 3.3 Approach to Publications 3.4 Brochure – Slim Jim 3.5 Product sample folder 3.6 Print advertising 3.7 Sales leaflet mailer 3.8 Promotional Quarterly Newsletter 4.1 Casual clothing 4.2 Vehicle decals 4.5 Vehicle decal application

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Couture International

The Brand

The following guidelines describe the basic elements of the Couture brand identity and provide detailed examples of its application.

The correct application of the basic elements is essential to maintain the integrity of the Couture logo and brand identity.

Consequently, these guidelines must be followed closely as any deviation will weaken the overall brand image. These guidelines have been divided into four sections, each dealing with specific elements of the identity from basic elements to signage. They are intended for use by the organization as a whole, and by graphic designers, agencies and other outside consultants or manufacturers who have responsibility for design, creation or production of any item that is associated with Couture International.

If you require any further advice or assistance regarding the use of the Couture brand identity, please contact the Marketing Department at Couture International.

Couture Brand Promise A brand is more than just a name and a logo. It’s a promise.

The things that make Couture different are reflected in our brand promise. It’s a promise of a certain type of experience that people will have whenever they come into contact with us.

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Basic Elements

1.1 The Mark 1.2 Preferred logo sizes 1.3 Guidelines for use 1.4 Couture brand colors 1.5 Background color control 1.6 Incorrect logo uses 1.7 Incorrect background uses 1.8 Couture typefaces

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Couture International

The Mark Logo The Couture International wordmark is the logo used within our visual system and is available for all customer communications.

The Couture logo is comprised of both the custom-crafted Couture logotype and the threaded needle symbol.

The relationship between these elements has been established and the appropriate usage is fixed as illustrated. They must never be altered or modified in any way.

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Couture International

Master artwork Always use master artwork for reproduction.

The Couture wordmark and symbols are available as master artwork from the Couture Marketing Department.

Couture Wordmark: Arno Pro Light Display

Couture Symbol

COU T U RE I N T E R N A T I O N A L International Wordmark: Frutiger LT Std 45

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Couture International

Guidelines Clear Space The Couture International logo should stand out from other graphic elements. In order to protect the integrity of the logo and ensure maximum impact, a clear space area has been defined. This space should be kept free of all type and graphic elements.

Minimum clear space The minimum clear space is equal to the height of the capital “I� in the International part of the logo, as illustrated just below on this page.

x Large format When a larger format Couture logo is required for display use, you may enlarge the master artwork to the required size.

COU T U R E I N T E R N A T I O N A L x

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Preferred Sizes The Couture logo is used in a variety of ways that will be discussed in further detail later in these guidelines. We use a limited number of fixed sizes shown here, to create a visual standard, minimize variation and coordinate printed material sign-off.

4” x 1.625”

Whenever possible, the Couture logo should be used at 4”, 3”, 1.75” or 1.5”, measured from the left edge of the symbol to the right edge of the letter ‘e’ in Couture.

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3” x 0.875”

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1.75” x 0.5”

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Minimum Size 1.5” x 0.375”

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One-Color Logo When it is not practical to use the full-color logo, due to printing or cost constraints, use the one-color logo. This version logo may be used in Couture red, gray or the PMS value for Uncoated Black. All one-color values are as specified in the list below.

PMS: 485U

PMS: 424U

PMS: Black U

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Couture International

The one-color logo may also be reproduced in reversed white out on either a red, gray or black background. The full-color Couture logo (Couture red and gray) is the preferred reproduction version; it should be used whenever possible.

COU T U RE

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Two-Color Logo Use the two-color logo when your reproduction methods prohibit the use of the full-color or one-color logo. Also use the two-color logo for laser-printed documents and reproduction in newsprint. The two-color logo is also used for special finishes, such as etching and embossing.

Preferred Version

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Color

Spot Color A printed color will vary in hue and density due to the surface it is printed on. To overcome this, use the preferred printing method of spot colors.

These are specially mixed inks which are visually matched by the printer to the current edition of the PANTONE速 formula guide printer edition C/U.

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Preferred Printing Method There are only two Couture International brand colors: Couture red and gray.

Couture International colors play a very important role within the brand identity and help strengthen brand awareness. White also plays a key role. A white background enhances the vibrancy of our colors.

Important note: Materials that are professionally printed, always strive to match colors to the spot colors listed here, using PANTONE速 professional color chips and formula guides. Never match to the colors as they appear on your screen or color printouts since these may shift.

Couture Gray (PANTONE速 424 C)

Couture Red (PANTONE 485 C)

Uncoated Paper (PANTONE速 424 U)

Uncoated Paper (PANTONE 485 U)

100%

100%

50%

50%

25%

25%

It is vital that Couture colors look consistent from piece to piece and medium to medium.

To help achieve this, color references are listed for printing spot colors (PANTONE速), printing process colors (CMYK), and for onscreen applications (RGB and Hex).

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Four-color process When printing is limited to four-color process, use the CMYK (cyan, magenta, yellow, black) percentage breakdowns shown here.

Process colors should be visually matched to the current edition of the PANTONE PROCESS formula guide printer edition coated/uncoated.

CMYK 0 cyan 0 magenta 0 yellow 65 black

EUR CMYK 23 cyan 54 magenta 59 yellow 54 black

CMYK 11 cyan 84 magenta 73 yellow 1 black

EUR CMYK 22 cyan 61 magenta 97 yellow 2 black

Screen applications Couture colors used onscreen should visually match as close as possible to printed Couture colors.

Use the RGB (red, green, and blue) breakdown or Hex value indicated here for screen applications to minimize variation of colors, as screens will vary in hue across platforms.

RGB 118 cyan 120 magenta 123 yellow

HEX #76787b

RGB 215 cyan 79 magenta 74 yellow

HEX #d74f4a

Couture International

Logo Variations White background It is preferred that the full, one and two-color Couture logos are reproduced on a white background whenever possible to enhance the vibrancy of our colors and maximize the impact of the Couture logo.

When to Use? These four Couture logo variations offer a choice of usage when working on a white or light colored background. There is no preference of use within this category.

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Solid color background The Couture logo may also be reversed white out of a Couture red, Couture gray or black background. Please refer to page 16 for color value specifications and formulas.

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Background image When positioning the Couture logo over a light background image, use the full-color logo (Couture red and gray). Make sure the background is uncluttered and that the logo has ‘room to breath.’ See below for an example on this page. The Couture logo may be reversed white out of a dark image.

When to Use? The Couture logo will be used in combination with imagery very often. When the need arises, if the image is cluttered or dark, either reverse the logo out in white or place it on a Couture gray color field as shown to the right.

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COU T U R E I N T E R N A T I O N A L

As mentioned above, look for an area of the image where the background is uncluttered and dark enough for the logo to stand out.

If there is no desirable location of clear space within the image, use the Couture gray to create a space to work within.

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Incorrect Logo Usage This page illustrates some typical incorrect applications of the Couture logo on various backgrounds. For correct application of the Couture logo on a color background, please refer to page 16 for this section.

1. The Couture logo colors have been transposed.

2. The Couture logo typefaces have been transposed.

3. Inappropriate use of logo elements.

4. The Couture logo case can not change.

5. Inappropriate two- color logo.

6. The Couture logo case can not change.

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Couture International

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Cou tu re I N T E R N A T I O N A L 3.

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I n t e r n a t i o n a l

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1.

5.

4.

6.

7. The Couture logo is not to be placed on any type of pattern.

8. The Couture logo type is wrong and is placed on a pattern.

9. Appropriate brand colors are used in an inappropriate way.

10. The Couture logo elements cannot be omitted or altered.

11. The Couture logo case change.

12. The Couture logo is not to be abbreviated.

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I N T E R N A T I O N A L

7.

8.

Cou tu re

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COU T U R E

10.

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11.

12.

Typography

Arno Pro

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Arno Pro Family These pages demonstrate the Couture typefaces as applied to both the Couture and International sections of the wordmark.

Arno Pro Light Display and Frutiger 45 Light are the preferred weights; they should be used whenever possible. Arno Pro Roman, and Frutiger 65 Bold can also be used.

When the Couture International wordmark is printed in a small size use the bold respective type family. The Couture portion of the wordmark should always appear in Arno Pro family while the International portion of the wordmark is correctly respresented by using the Frutiger family of typefaces.

L ig ht D i splay Lig ht Italic D isplay Cap t i on Di sp lay R eg ular SmTe x t Subhead Itali c Itali c Capti on Italic D i spl ay Itali c S mTe x t Italic S ubhead S em i b ol d S em i b ol d Ca p t i on S emi b o l d D i sp lay S em i bol d SmTe x t

S em i bold Subhead S emibold Italic S e mibold Italic Caption S emibol d Italic Di spl ay S emibold Itali c S mText S emibol d Italic S ubhead Bold Bold Cap t ion B ol d Display B ol d SmTex t B old Subhead B old It alic B old Italic Caption B ol d Itali c Di spl ay Bold Itali c SmText Bol d Italic Subhead

Frutiger Family The two Couture wordmarks can be shown in Couture red, gray, black or reversed out white. For Couture colors, please refer that earlier section of this manual.

Frutiger LT STd

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Light Condensed Condensed Bold Condensed Black Condensed E x t ra B l a c k C onde nse d Light Light Italic Roman Italic Bold Bold Italic Black Black Italic Ultra Black

Primary typeface Arno Pro Light Display is the primary Couture typeface. It was chosen for its proportions, refinement and delicacy. This typeface adds a touch of classical elegance to the brand.

It is an essential element of the brand identity and should be used for all published materials under the Couture brand.

Arno Pro Light Display

Consistent use of the primary typeface is very important and strengthens brand awareness.

Use the different weights illustrated here to create different distinctions in text when it is necessary for the overall design.

A B CD E F G H I J K L M NOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxyz1234567890.!@#$ %

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Secondary typeface Frutiger is the secondary Couture typeface and may be used for an additional tone.

It has been chosen for its flexibility, elegance, contemporary and clean appearance, which makes it legible across all media.

Frutiger LT STd

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h j k l m n o p q r s t w x y z 1 2 3 4 5 6 7 8 9 0 . ! @ #

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Logo File Formats File Format Master artwork is in vector format (Adobe Illustrator EPS) which may be scaled up or down to a desired size without limiting the image quality. For ease of reproduction each Couture logo file is provided.

File Format Tip: All files are available in vector format and are named as follows with the appropriate extension

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The four color options for use on a white background are the 4-color, black-and-white, Couture gray and black.

CI_4c.eps

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COU T U RE

CI_bw.eps

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CI_gs.eps

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CI_blk.eps

Background Color Options There are three preferred background color versions of the Couture logo. All available master artwork is supplied in different color formats: spot color, four-color process, RGB for on-screen use and black.

Important note: When printing in four-color process in Europe, use the EURO breakdown version of the master artwork.

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Master artwork is in vector format (Adobe Illustrator EPS) which may be scaled up or down to a desired size without compromising image quality.

CI_gback.eps

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CI_rback.eps

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CI_blk.eps

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Stationery

3.1 Templates 3.2 Typesetting 3.2 Forms

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Samples Letterhead The Couture letterhead is clean and simple.

The full-color logo (Couture red and gray) is positioned on the top right corner and the address block is aligned with it on the bottom right of the page.

Paper Conqueror CX22, brilliant white, 110gsm or use a similar smooth, bright white stock.

The placement of the logo is flush left and measures two and one-half inches from the right edge of the page. The top margin measures three quarters of an inch and the bottom measures one-half.

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Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316 1.800.435.8787 p 404.765.2901 f coutureinternational.com

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Envelope The outer margin here is one-half inch all the way around. The Couture logo and address block are both left aligned and the later is top-aligned with the mid-point.

COU T U RE I N T E R N A T I O N A L

Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316

Mary Clarkson Vice President

COU T U RE I N T E R N A T I O N A L

Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316 1.800.435.8787 p 404.765.2901 f mclarkson@coutureinc.com coutureinternational.com

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Templates Letterhead The templates provided for all Couture International offices include the letterhead, envelope and business card designs.

Resident graphic designers or art directors can then design and deliver in-house.

The following section describes appropriate type specifications for these publications in order to ensure brand consistency.

2.5 “ Format US Letter: 8.5” x 11” Type specifications Address, telephone and URL: Frutiger 45 Light, 7/9pt leading.

COU T U R E I N T E R N A T I O N A L

Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316 1.800.435.8787 p 404.765.2901 f coutureinternational.com

0.5 “

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0.75“

Envelope The Couture International envelope should be used for all external communications aside from the quarterly style catalog. These will be provided pre-addressed so as to be produced in-house as needed.

Business Card All business cards should be requested inhouse as well. The card template is stamped with the Couture logo and the type specs are shown below.

0.5 “

COU T U RE

0.5 “

I N T E R N A T I O N A L

Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316

Envelope Format 9.5” x 4.125” Type specifications Address, telephone and URL: Frutiger 45 Light, 7/ 9pt leading.

Business Card Format 3.5” x 2”

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Type specifications Name and title: Arno Pro Display Light, 10/10pt. leading.

Address, telephone and URL: Frutiger 45 Light, 8/10pt leading.

Mary Clarkson Vice President Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316 1.800.435.8787 p 404.765.2901 f mclarkson@coutureinc.com coutureinternational.com

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1.75 “

0.25 “

Typing Letterhead When typesetting any communication on the Couture letterhead it is important to define the margins before starting. The left margin should be one and one-half inches and the right margin is one inch.

The top margin is one and three quarters of an inch while the baseline lies one-half inch from the bottom of the page. No text should drop below this baseline for any reason.

1.5 “ Format US Letter: 8.5” x 11” Type specifications Letter date, addressee and body copy: Arno Pro Regular, 11/13pt. leading.

COU T U R E I N T E R N A T I O N A L

March 3, 2009

Spacing Single spacing is best within the address block and body copy of the letter. Use spacing to separate between paragraphs and the headings and closing.

1.75“

Mr. Josh Williams Senior Buyer Target Corporation 4582 Industrial Blvd.

Minneapolis, MN 34523 Dear Mr. Smith Thank you for the order that you have placed for the full team kit. We wish to confirm that the order will consist of 12 red and white striped jerseys (size large), 12 white shorts (size large) and 12 pairs of red socks with white trim (size 6-12). We envisage that the delivery time on this order will be approximately 3 weeks from the date of this letter, however please be aware that we have experienced a slight delay on recent similar orders and there is a possibility that the order may take an additional 2 weeks beyond the expected date.

Thank you for the order that you have placed for the full team kit. We wish to confirm that the order will consist of 12 red and white striped jerseys (size large), 12 white shorts (size large) and 12 pairs of red socks with white trim (size 6-12). We envisage that the delivery time on this order will be approximately 3 weeks from the date of this letter, however please be aware that we have experienced a slight delay on recent similar orders and there is a possibility that the order may take an additional 2 weeks beyond the expected date.

Thank you for the order that you have placed for the full team kit. We wish to confirm that the order will consist of 12 red and white striped jerseys (size large), 12 white shorts (size large) and 12 pairs of red socks with white trim (size 6-12). We envisage that the delivery time on this order will be approximately 3 weeks from the date of this letter, however please be aware that we have experienced a slight delay on recent similar orders and there is a possibility that the order may take an additional 2 weeks beyond the expected date.

We can confirm that you will be invoiced for the full amount of $195 plus VAT after the order has been received. Once again we thank you for your custom and should there be any problems with your oder then please do not hesitate to contact me during office hours.

Yours sincerely,

Mary Clarkson Vice President

Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316 1.800.435.8787 p 404.765.2901 f coutureinternational.com

0.5 “

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Envelope The address block should hang from the same central line as the pre-printed Couture address, two inches and one eighth from the top. The left margin is four inches and one eighth from the left, centering the address.

4.25 “

COU T U RE I N T E R N A T I O N A L

Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316

Envelope Format 9.5” x 4.125” Type specifications Receiving name and address: Arno Pro Regular, 11/13pt. leading.

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Mr. Josh Williams Senior Buyer Target Corporation 4582 Industrial Blvd.

Minneapolis, MN 34523

2.125 “

Forms Purchase Order Couture International is a business which thrives on orders placed. This makes the design of a clear and understandable purchase order essential for good business and clear communication between Couture and its wide range of clientele.

The top and bottom margins are both onehalf inch while the right margin is one and a quarter. The left margin is slightly larger in order to leave room for hole-punch for filing.

1.5 “

1.25 “

Format US Letter: 8.5” x 11”

COU T U R E

Type specifications Address, telephone and URL: Frutiger 45 Light, 7/9pt leading.

I N T E R N A T I O N A L

Vendor

0.5 “

Customer Name,

Date

Address Customer Number

Quantity

Invoice Number

Description

Account#

Attn.

Price/Unit#

Ordered by

Sub Total

Approved by

Shipping

Name/Title

GST

Signature

Total

Amount

Couture International Inc. 2489 Peachtree Industrial Atlanta, GA 30316 1.800.435.8787 p 404.765.2901 f coutureinternational.com

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0.5 “

Fax Cover When typesetting any communication on the Couture letterhead it is important to define the margins before starting. The left margin should be one and one-half inches and the right margin is one inch.

1.5 “

The top margin is one and three quarters of an inch while the baseline lies one-half inch from the bottom of the page. No communication should drop below this baseline for any reason.

1.25 “

Format US Letter: 8.5” x 11” Type specifications Address, telephone and URL: Frutiger 45 Light, 7/9pt leading.

0.5“

0.5 “

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Communications

4.1 Photography 4.2 Catalog 4.3 Newsletter 4.4 PR Brochure

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Photography

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The way we communicate is the heart of the Couture brand. It is how we tell our story and create a relationship with our consumers to build brand awareness and reputation. At Couture, we strive to be the premier, top-ofmind product—the only brand of choice.

This page illustrates types of photographs that could be used within the Couture visual system when portraying the consumer.

Portrait photo A glossy, high-end photo which could be used in any publication for Couture.

However, grayscale reproductions of these photos are not suitable.

Inspiration photo An eclectic environment or brightly colored fabric shots may be used to illustrate the tone of the season or publication.

Environment photo Architectural/interior photography of residential environments that captures the atmosphere of the space and showcases the use of Couture products. The photograph may or may not have people in the space.

Inspiration photo Couture will periodically send out inspirational and promotional pieces to vendors worldwide.

There are examples of texture and detail images which will be provided by Couture quarterly in order to provide a constantly evolving texture palate.

Object and product photo Close-up photography of the Couture product elements as a familiar object gives an indication of the process to the consumer.

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Texture photo Close-up photography that shows the various woven treatments possible with Couture.

Texture photo Other textures of the Couture brand are full of luminosity and elegance.

Detail photo These photographs highlight details of the Couture product .

11x17 Grid Format Couture Spring Line This page illustrates examples for the Couture 11” x 17” catalog. It shows how the underlying grid, photography, typography and color are brought together to create the Couture visual style for multiple publications.

brochure based on an 8.5” x 11” square page.

The cover art should exemplify each season’s featured colors as explained later in this manual. The Couture logo used with any photography should be an approved logo option as specified earlier in this book.

11 “

0.5 “

17 “

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brochure based on an 8.5” x 11” square page.

The catalog grid as shown here is eight columns wide with a half-inch margin all the way around. This grid is a guideline which should be the starting point for each catalog.

Page format This page demonstrates an example of a Couture catalog cover and inside spread layout based on the 11” x 17”grid.

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Couture Spring Line This page illustrates examples of a color range layout for a Couture 11” x 17” Spring Line Catalog cover spread.. It shows how the underlying grid, photography, typography and swatches are brought together to create the Couture visual style for publications.

Cover Stock The stock chosen for printing of this publication is a combination of Neenah cover and text weights. Special promotions within the catalog would also feature a Neenah cover weight.

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brochure based on an 8.5” x 11” square page.

This publication would start as a quarterly marketing tool for Couture. As the business continues to grow the option of making this a monthly feature is a strong possibility. The cover should try to hint to the color palate of the season it features.

brochure based on an 8.5� x 11� square page.

The grid at work on both of these pages includes eight columns and a margin of one-half inch. These guides provide a starting point for designers and art directors while the final products is not intended to be directed by this manual.

Photography Quarterly photography releases will be made available both through coutureinternational.com and can also be requested by fax to be delivered by U.S. mailing service.

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8.5” x 11” Grid Format Couture is a manufacturer which deals with clients on an international level. Therefore it is necessary to use printed materials to replace the more traditional sales call.

Once a working relationship is established with any commercial business the client will continue to receive updates on the capabilities of Couture International.

8.5 “

11 “

0.5 “

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This page illustrates the 8.5” x 11 grid for the B2B bulletin mailer. This piece would not need folding since it will be a packaged addition to the catalog. The grid features four columns and a consistent half-inch margin all the way around.

Bulletin size This page demonstrates an example of the 8.5” x 11” layout possibilities using the grid on the facing page.

Alic Olins Couture Fashion Consultant; Style Magazine

“Fashion Week is always full of energy and should inspire us to make it our own.”

Modern Design

Fancy Ruffles

Classic Design

Clean Cuts

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

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B2B Capabilities Bulletin One idea for this particular format to use is a monthly Capabilities Bulletin which would showcase a new line or season of products for Couture International.

Bulletin size This page demonstrates an example of the 8.5” x 11” layout as a magazine print advertisement.

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Couture International

brochure based on an 8.5” x 11” square page.

With a working relationship in place by providing a constant reminder of everything Couture can do, the company is sure to stay in the forefront of its clients’ minds.

brochure based on an 8.5” x 11” square page.

This page illustrates how the determined grid for this format works with the images, typography and Couture colors. This guide however is not setting a standard for the style of Couture International.

Bulletin size This page demonstrates an example of the 8.5” x 11” layout possibilities using the grid on the facing page.

Alic Olins Couture Fashion Consultant; Style Magazine

“Fashion Week is always full of energy and should inspire us to make it our own.”

Modern Design

Fancy Ruffles

Classic Design

Clean Cuts

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

Fall will confirm the trend of pleats and ruffles for ultra femininity. This trend has been spotted around waistlines, over shoulders and bustlines. Details.

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3.75� x 9� Grid This page illustrates an example of our grid applied to the front of a Couture promotional brochure. The grid brings photography and typography together to create the unique Couture visual style for advertising.

Slim Jim This page demonstrates an example of a Couture brochure cover using the established grid on the facing page.

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Artist Portfolio Spotlight Ana Myer CI Seamstress

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This brochure illustrates the specific line or work created by a visiting or established seamstress and his/her capabilities. The cover is used to create interest in the featured work and invites the viewer to look inside.

The grid used for the slim jim brochure is three columns wide with a consistent margin of 0.5” acting as a border. This grid is merely a guide to start by and designers or art directors may use this guide as they see fit.

3.75 “ Slim Jim This page demonstrates an example of Couture promotional brochure grid of 3.75” x 9”.

9“

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PR Brochure This page illustrates an example of an inside spread for the promotional brochure. Each outside photograph is illustrated here to elaborate on the capabilities of even just one Couture International employee.

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Couture International

The purpose of this publication is to confirm trust in the Couture brand by serving as a constant reinforcement for clients what the brand is all about.

The design should develop around this guide of using the grid, style of photography and specified Couture colors. The way in which these are combined is left completely open.

Slim Jim This page demonstrates the 3.75� x 9� grid over the designed brochure.

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Roll-Out Items

5.1 Casual Clothing 5.2 Vehicle Decals

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Casual Clothing Women’s Casual This page illustrates examples of casual clothing that can be worn by Couture employees or approved distributors. The Couture corporate logo can be applied as shown on these items and in the color variations illustrated here.

Executive Smock An embroidered Henly will be provided for all executive female positions for events, tradeshows and promotions.

Women’s Tee For company functions or trade show events, the female portion of the staff will be provided with this tee and a cap.

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Clothing Color Size of the Couture corporate logo will vary depending on the item. Use the examples illustrated as a visual guide for size. The Couture corporate logo can be embroidered or screen printed in Couture red and gray.

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Men’s Casual This page shows clothing items from white, through black. Where possible, select colors or shades of colors from the Couture palette.

It is preferred that colors match the brand color palette range.

Unisex Cap Baseball Couture caps will be available for all employees and for customer promotions. The unique string design references Couture neutrally.

Men’s Tee The male counterpart to the female version, used for all company events.

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Vehicle Decals On the Couture large auto decal, the Couture logo is available in the spot color for Couture red.

Couture logo Use the Couture spot color logo artwork or reversed white out.

The decal could be used by Couture employees or as a promotional item for tradeshows and events.

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The materials used for the decals is a plastic cling so as to not destroy any underlying surface it adheres to and can be used multiple times with ease.

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