DEVELOPMENT
REIMAGINED With COVID-19 standing in the way of the 30th annual Holiday House, the women of JLLR do what they do best: Get creative. M E AG A N DAV I S LOF TO N
This year has provided our League with a unique opportunity to be innovative with our development plan. The necessity of social distancing and the postponement of the 30th anniversary of Holiday House sparked the need for creativity in fundraising. Through this, members have shown resilience, originality, and expeditiousness in developing new fundraising opportunities to fit the current environment and support the League’s Mission. Thinking strategically, we’ve focused on crafting fundraisers around the needs of consumers; creating virtual activities and
socially distanced offerings to fill the gaps left by the inability to gather and celebrate the holidays as usual. Further, we’ve developed these fundraising initiatives to cultivate new sponsor and donor relationships, to complement our existing fundraisers, and to diversify the League’s revenue for future years.
fun, alternative way to celebrate this holiday. The Boo Baskets were priced at $35, and there was great interest from both members and the community. We exceeded our initial goal of $1,000 raised within the first week of selling baskets and our hope is that this can be a sustainable future fundraiser for the League.
FIRST VIRTUAL FUNDRAISER
THE SLEIGH BELL SOIREE
Our first fundraising initiative of the year was the “You’ve Been Booed!” Halloween fundraiser. This fundraiser offered seven varieties of Halloween gift baskets, providing friends and families a
The “Sleigh Bell Soiree: A Cyber Celebration” is November 11-14, with each day featuring both a virtual pop-up shop and virtual activity. This event was designed to support small and local businesses,
"Members have shown resilience, originality, and expeditiousness in developing new fundraising opportunities to fit the current environment and support the League’s Mission." — Meagan Davis Lofton, Development Vice President
12 | Interaction | Volume XXVII | 2020-2021
IL LUSTR ATION BY M A RY LONG / A DOBE STOCK
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