MEET THE TEAM
LIZ PERRY
JOINED DECEMBER 2012 PRESIDENT & CEO
JOINED JULY 2023 DESTINATION MARKETING MANAGER
SWITZER
JOINED NOVEMBER 2023 PARTNERSHIP SERVICES MANAGER
LAURA JIM
JOINED NOVEMBER 2024 OPERATIONS MANAGER
JOINED FEBRUARY 2023 EVENT & GROUP SALES MANAGER
HEATHER COLLINS
RICHER
JOINED JANUARY 2025 VISITOR SERVICES COORDINATOR
SYDNEY
KRISTI
TAMMIE HANSON
FROM THE BOARD CHAIR
Dear Travel Juneau Partners,
Thank you for your continued commitment to strengthening Juneau through a healthy and sustainable visitor industry. Travel Juneau brings economic and other meaningful benefits to our community, and we are proud to work on your behalf to ensure Juneau remains a vibrant, welcoming, and competitive destination
As one of our core goals is enhancing Juneau as a visitor destination, we are widening our focus beyond traditional marketing and stepping more intentionally into the role of a Destination Marketing and Management Organization (DMMO). While we will always remain engaged in destination promotion, this evolution reflects a growing need to support both the attraction of visitors and the long-term stewardship of the destination experience – for our guests, and for the people who call Juneau home.
This shift is happening across the industry. David Peacock of Simpleview/Granicus explains: “...COVID-19 changed everything – the relevance of destination organizations, the importance of the tourism economy, and the necessity of engaging local stakeholders in order to build resilient places essentially vaulted every DMO forward into a role where it just has to be far more engaged locally Today, we ’ re all involved in marketing and, to some extent, managing the very best of our destinations ” Travel Juneau is embracing this opportunity to help Juneau be the very best visitor destination it can be
For our partners and community stakeholders, this evolution means deeper engagement, more education, and a stronger shared approach to the visitor experience. We intend to expand our support for both leadership and frontline staff through training and learning opportunities that help businesses and organizations feel prepared, informed, and aligned with the expectations of today’s travelers. At the same time, we will increase our visitor outreach efforts so guests arrive with clearer expectations and a better understanding of what makes Juneau special.
One important shift we are implementing for 2026 is the transition from volunteer-staffed information sites to paid staff. We anticipate this will provide more consistent hours of operation, elevate the visitor experience through dependable service, and reduce the burden on our regular staff who have historically needed to fill in to keep these sites functioning
USERS IN ASIA
Looking ahead, Travel Juneau is also focused on strengthening collaboration and communication with city, state, and federal agencies, as well as key community organizations, to better coordinate on visitor matters. With an eye toward increasing the number of independent travelers, meetings and conventions, and better-informed cruise visitors, we believe Juneau is well positioned to benefit from coordinated planning and shared priorities that support both economic growth and community well-being.
It would be difficult to promote Juneau without our partners, who make this work real every day. We deeply appreciate your continued collaboration and your willingness to walk alongside Travel Juneau as we build an authentic destination experience that reflects our community’s character, values, and local pride. Thank you again for being a Travel Juneau partner, and for your dedication to ensuring Juneau remains a worthwhile and welcoming place to visit –and to live
Sincerely,
Will Race Board Chair
BALANCE SHEET FY25
CURRENT ASSETS
WEBSITE & OTHER CAPITAL ASSETS
TOTAL ASSETS
CURRENT LIABILITIES
NET ASSETS
TOTAL LIABILITIES & NET ASSETS
FY25 $1,884,144 -0$1,884,144 $705,997 $1,178,147 $1,884,144
FY24 $1,527,986 -0$1,527,986 $604,032 $923,954 $1,527,986
$2,042,001
EXPENSES
$1,788,187
2,039,700
CRUISE SHIP AIRLINE 1,692,886 346,814
DESTINATION MARKETING
1. JUNEAU ALASKA
JUNEAU
MENDENHALL GLACIER
TRAVEL JUNEAU
JUNEAU EVENTS
SAN JOSE
VISITOR SERVICES
60 VOLUNTEERS 2,060 VOLUNTEER HOURS
139,845 VISITORS SERVED
29,503 GUIDES DISTRIBUTED
16,784 PLANNERS DISTRIBUTED
46,015 MAPS DISTRIBUTED
CHAIR
Will Race Cedar Group
Dan Blanchard
UnCruise Adventures
BOARD OF DIRECTORS
Vice-Chair
Serene Hutchison
Juneau Tours & Whale Watch
DIRECTORS
Andy Kline
Alaska Seaplanes
CBJ STAFF LIAISON
Alexandra (Alix) Pierce
Skye Stekoll
Treasurer/SECRETARY
Tom Sullivan
First National Bank Alaska
Forbidden Peak Brewery
CBJ ASSEMBLY LIAISON
Ella Adkison
Aimon Indoung
The Kishan Group
CURRENT ASSOCIATE PARTNERS
TIER 1
TIER 2
AK Litho
Central Council T’lingit & Haida
First National Bank Alaska
M&M Tours
Princess Cruises
Northrim Bank
Printing Trade Company
McKinley Research Group
Alaska Electric Light & Power Company
Coeur Alaska - Kensington Mine
True North Federal Credit Union
Royal Caribbean Group
Cedar Group Marketing & PR
Nugget Alaskan Outfitter
Treadwell: Alaska’s Lost Mine & City
Wild Coast Excursions
Alaska On Tap
TIER 3
Alaska Seaplanes
Mendenhall Mall
Coastal Helicopters
Alaskan Brewing Company
Dolphin Jet Boat Tours
Alaska Travel Adventures
Alaskan Hotel & Bar
Annie Kaill’s Fine Crafts Gallery
NorthStar Helicopters
AJ Mine Gastineau Mill Tours
Rum Runner Charters
Above & Beyond Alaska
Juneau Lighthouse Tours
Foggy Mountain Shop
Auke Bay Motor Lodge
Heritage Coffee Roasting Co
The Jorgenson House
Allen Marine Tours
Cycle Alaska
Glacier Smoothie Soaps
Tracy’s King Crab Shack
UnCruise Adventures
Juneau Charters
Breeze In Kindred Post
Deckhand Dave’s Wild Alaskan Fish Tacos
Forbidden Peak Brewery
Red Spruce
Glacier Bay’s Bear Track Inn
Tongass Tides
