Every career has a first issue. This one marks mine: a creative beginning, where ideas take shape and the desire to grow in the beauty and fashion industry becomes reality. More than experience, I bring creativity, vision and the determination to build my future.
From strategy to creativity my journey in marketing
CEFCO Switzerland
Gestion d’Entreprise Générale (2025 –2026)
Focused on project management, operations, and strategic leadership for small and medium enterprises.
Developed a solid foundation in business organization and entrepreneurship.
IPAM Porto – Portugal
Bachelor’s Degree in Marketing Management (2023 – 2025)
Comprehensive understanding of marketing strategy, branding, and consumer psychology.
Graduated with a final project centered on creative brand storytelling and digital innovation
Inside LVMH Certificate
Luxury Brand Strategy & Storytelling (2025)
Short course focused on brand identity, customer experience, and communication within the luxury sector
Institut Leidiane Rodrigues –Switzerland
Administrative & Marketing Manager (2024 –Present)
Manages digital communication, social media strategy, and client relations
Implements marketing campaigns and visual identity improvements while supporting daily business operations and scheduling
Windows Lux – Portugal Rebranding Project (2025)
Developed a complete rebrand for a PVC & aluminum window company
Created a new logo, brand identity system, and presentation materials focused on innovation, sophistication, and accessibility
I Say Yes!
Creative Concept (2025)
Designed a luxury packaging and branding concept for an online bridal brand.
Focused on emotional storytelling, unboxing experience, and visual consistency across brand materials
Marketing Insights Portfolio Julie Silva, 2025
Turning strategy into storytelling I Say Yes! — Creative Concept (2025)
Windows Lux — Rebranding Project (2025)
A complete rebrand for a PVC & aluminum window company, repositioning the brand as modern, accessible, and sophisticated The new logo and identity system were designed to reflect innovation and precision, while maintaining a clean, trustworthy aesthetic.
Deliverables included logo redesign, color palette, and visual communication for digital and print.
Luxury packaging and storytelling concept created for an online bridal brand. The project focused on translating emotions into design from the unboxing moment to the brand’s soft visual identity Each element, from typography to material textures, was crafted to evoke elegance, intimacy, and celebration.
& designed
Passport – Multilingual Mindset (FR / EN / PT / ES)
Fluent in cultures, not just in languages.
Lipstick – Clear Communication & Creative Expression
Glasses – Strategic Thinking & Brand Vision
Always seeing beyond turning insights into identity
Notebook & Pen –
Confidence in color, because words should stand out too
Magazine – Passion for Marketing & Aesthetic Direction
Organization & Structure
Where strategy begins every idea starts with a plan.
Forever inspired by stories, visuals, and timeless style.
Sunglasses – Adaptability & Cool-Headed Creativity
Seeing challenges through a creative lens always composed.
Because beauty is freedomand creativity can’t be molded
by Julie Silva