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Industry Research and Other Companies Researching health and wellness has lead to the discovery of several things about the industry. The initial research involved looking into the different services that Health and Harmony offers, what competition surrounded the company, and what type of history went into holistic and alternative medical treatments. This research was to done in order to create a visual identity for the growth and rebranding of Health and Harmony. Other alternative medicine practices use the idea of creating a balanced lifestyle. They tend to have more than one practitioner and expert within their studio that can tend to a number of things dealing from pain to self image.
Physical therapy tends to be a smaller aspect of some studios where it is larger in other studios. A few studios say they tend to personal desires of their patients well being, yet a large number of people see these alternative medicine and wellness practices to be a hoax or having an uncertain and risky effects. These connotations are created from the visual presence that some of the companies have, and the way that these companies talk about the services they offer. Some of these other businesses found within the health and wellness industry tend to use the same name as Health and Harmony, or other variations that include the words health