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Finance, fundraising and communication
Promoted the need for
Legacy Giving
• New Gifts in Wills Guide was produced to help staff and volunteers start conversations about legacy giving.
• Programme of pledger events held during the year, supported by bi-annual local media PR and campaigns.
• Legacies accounted for more than a quarter of our voluntary income in 2022.
Completed the Together We Care appeal in Wiltshire and launched The Big Dog Art Trail in Swindon
• The Wiltshire appeal raised £1.2 million. We doubled our corporate donors and increased the number of individual donors by 72 per cent. Income from community donors increased by 112 per cent.
• The appeal generated more than 750 pieces of earned coverage in Wiltshire.
• The launch of The Big Dog Art Trail generated 123 items of media coverage, 11 TV and 23 radio mentions.
• Over 25 local Swindon-based businesses and organisations signed up to sponsor a balloon dog.
Balanced income and expenditure by adapting fundraising methods and generating PR
• Introduced new fundraising initiatives: Family Easter Egg Hunt, Christmas Tree Recycling Collection Scheme.
• A new shop in Warminster helped to boost retail income reflecting consumer trend towards more sustainable shopping and cost of living concerns.
• Emergency COVID Government funding helped to offset reduced fundraising income and donations due to the economic downturn and cost of living crisis.
• This income will help to negate the budgeted deficit in 2023 when statutory funding levels revert back to pre-pandemic levels of eight per cent, when Julia’s House must raise 92 per cent of income from donations and fundraising.
Held between 6-12 months’ worth of operating costs in Reserves to ensure service continuity.
• The charity’s Reserves at the end of 2022 constituted 13 months’ worth of 2023 budgeted operating expenditure. This is forecasted to reduce in 2023 and 2024 when the charity expects budget deficits.
