RURU Corps 2012-2017

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FACTSHEET RURU CORPS

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ABOUT THE CORPS Who We are 6 The RURU Corps Story 6 Service 7

COMMITTEE Founders 10 Artistic Committee of RURU Corps 16

WHAT WE DO Event & Exhibition Design 20 Product Design 42 Editorial, Design & Publication 50 Film and Video 64 Installation 81 Identity Creation 96 Event Programming 112

CONTACT Location, Map, and Direction 130 Contact 131

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FACTSHEET RURU CORPS

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Our services include: RURU Corps is a visual communication firm founded in 2011 assembled by three art organizations that are based in Jakarta; namely ruangrupa (www.ruangrupa.org), Forum Lenteng (www.forumlenteng.org) and SERRUM (www. serrum.org). To see various activities that have been conducted over a span of more than 10 years, please check their website as already listed above.

This firm is running its operations based on interdisciplinary collaborations in doing art related projects—which among others are: all kinds of visual art exhibitions, video and music festivals, design works and installations, up to publishing books. The firm acts by using a variety of mediums and methods, which are then tailored to the diverse requirements of the strategies in communicating.

Art direction Book design Conceptual and content development Curatorial consultation Editorial Event and exhibition designs Film/Video Identity creation and promotional prints Installations Product design Promotional design Website design

RURU Corps supports prospective collaborators whom are willing to recognize and are open to experimentations in the forms of ideas and dialogues; through the strength of conceptualizing, exploration, space awareness, as well as actual public involvement and interactions.

RURU Corps will make your ideas real, even taking them further to a more interesting and unique level.

Sharing experiences and knowledge are the two primary incentives that have fueled the creation of RURU Corps. If the activity of knowledge sharing has become a major concern for you—we offer a luring and playful tactics that could incorporate your ideas and develop it even further with artistic and unique strategies: an intimate and personal communication approach that enables the public to acknowledged themselves through your presence.

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ABOUT THE CORPS

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Forum Lenteng founded by students of journalism and communication science, artists, researchers and cultural analysts as a vehicle to examine problems of culture in society, in order to empower social and cultural studies in Indonesia.

Forum Lenteng held a workshop program in the basis of media education. The program established networking with various communities in in Indonesia, to conduct training in the use of media (video, text, photography and online media).

Research conducted by Forum Lenteng covers social and cultural data collection, including historical research and various aspects that are ongoing today in Indonesia. Into the frame of studies, data collection evolved into a critique of modernity in Indonesia and beyond. Through fim, video and publication—Forum Lenteng shares it research and ideas.

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COMMITTEE; FOUNDERS

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ruangrupa is a contemporary art organization established in 2000 by a group of artists in Jakarta.

It is a nonprofit organization that strives the idea of art within urban and cultural context by involving artists and other disciplines such as social sciences, politics, technology, media, etc, to give critical observation and views towards Indonesian urban contemporary issues. ruangrupa also produce collaborative works in the form of art projects such as exhibition, festival, art lab, workshop, research, as well as book, magazine, and online-journal publication.

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FOUNDERS

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SERRUM is an organization established by a group of artists with background of art education studies that concerns in social education and also focuses on social critiques through the medium of visual art.

SERRUM invites students who are formally study in educational institutions to practice their ideas and create projects that could interact directly through a variety of creative learning programs and workshops.

SERRUM’s program consists of art projects such as exhibition, workshop, graphic propaganda, residencies as well as publishing comics.

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FOUNDERS

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Acted as the manager of ruangrupa from 2008 up to 2011, she is also a photographer, curator, art director, and an artist who has numerously managed a variety of art projects.

He is the art director of ARTLAB – an art laboratory in ruangrupa, as well as a performance artist, curator, trumpeter, and an amateur DJ. His work has been frequently shown in various international events.

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He is an artist, art director, and curator. He is also one of the founders of SERRUM, where urban social issues are frequently assessed, through educationally based art projects. Their program includes art projects and exhibitions, graphic propaganda, street art, murals, as well as publishing comics.

He is an artist, film and video programmer, designer, and the managing director of Forum Lenteng. Andang is also active in the executing of Jakarta 32°C–a Jakarta based student forum that active in producing various exhibitions, workshops, publication of books, etc since 2004.

ARTISTIC COMMITTEE

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We provide stage backdrops, signage display structures, exhibit displays and theme décor. We are equipped with artistic team with experience in the field of production, enabling us to create custom designs and bring your ideas to life.

Page 20-23 Project Title: Windows of K-Art Year: 2014 Exhibition Design: MG Pringgotono

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WHAT WE DO; EVENT AND EXHIBITION DESIGN

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EVENT AND EXHIBITION DESIGN

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Page 24-27 Project Title: ARTE - Indonesia Arts Festival Year: 2014 Art Direction/Curator: Ade Darmawan Exhibition Design: MG Pringgotono

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EVENT AND EXHIBITION DESIGN

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EVENT AND EXHIBITION DESIGN

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Page 28-29 Project Title: A Conversation Story: UNESCO Asia-Pacific Awards for Cultural Heritage Conversation Year: 2014 Art Direction/Curator: Farid Rakun and Ardi Yunanto Exhibition Design: MG Pringgotono

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EVENT AND EXHIBITION DESIGN

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Page 30-33 Project Title: The Sweet and Sour Story of Sugar Year: 2012 Art Direction: Julia Sarisetiati and Indra Ameng Exhibition Design: MG Pringgotono Artwork: Saleh Husein and Aprilia Apsari

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EVENT AND EXHIBITION DESIGN

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Page 34-37 Project Title: OK. Video Muslihat - Jakarta International Video Festival Year: 2013 Art Direction/Curator: Irma Chantily, Julia Sarisetiati, Rizki Lazuardi Exhibition Design: MG Pringgotono

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EVENT AND EXHIBITION DESIGN

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Page 38-41 Project Title: Ordinary Negotiation Year: 2013 Art Direction/Curator: Jeong-ok Jeon and Ade Darmawan Exhibition Design: MG Pringgotono

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EVENT AND EXHIBITION DESIGN

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Whether you need commercial products or tokens of representation for your business—we will conceptualize, design, manufacture, and deliver innovative products that get you noticed!

Page 43-49 Project Title: The Sweet and Sour Story of Sugar Year: 2012 Art Direction/Curator: Julia Sarisetiati and Indra Ameng Design: Henry Foundation

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WHAT WE DO; PRODUCT DESIGN

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PRODUCT DESIGN

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PRODUCT DESIGN

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PRODUCT DESIGN

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We write, visualize, stylize, print, and publish according to your needs.

We can craft your supplied text into rich, compelling content, or we can research and write original copy. Our diverse range of clients means we’ve written about an equally diverse range of subjects, but we’ll always create precisely the tone of voice you’re looking for. Most importantly, all our copy is proofed and checked to the highest standards with meticulous attention to detail.

At the core of all our creative solutions is an understanding of how design and copy come together to create a strong and coherent message.

Our creative professionals bring your identity to life on products, print materials, packaging, websites, and more!

Page 51 Project Title: The Sweet and Sour Story of Sugar Year: 2012 Art Direction: Julia Sarisetiati and Indra Ameng Artwork and Design: Henry Foundation Publisher: ruangrupa

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WHAT WE DO; EDITORIAL, DESIGN, AND PUBLICATION

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Page 52-53 Project Title: City Design in the City (CDITC) Year: 2009 Artwork: Marishka Soekarna Design: Hauritsa Publisher: ruangrupa ARTLAB

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EDITORIAL, DESIGN, AND PUBLICATION

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Page 54-56 Project Title: ruangrupa’s 10th Anniversary: Decompression #10 Year: 2010 Art Direction: Ade Darmawan and Indra Ameng Artwork: Bondi Goodboy Design: Ricky Janitra Editor: Afra Suci and Ibnu Rizal Publisher: ruangrupa Page 57 Project Title: Influx, Multimedia Arts Strategy in Indonesia Art Direction/Curator: Hendro Wiyanto Artwork: Bondi Goodboy Design: Ganda Permana Editor: Afra Suci and Ibnu Rizal Publisher: ruangrupa

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EDITORIAL, DESIGN, AND PUBLICATION

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Page 58-59 Project Title: Bung!, a men’s magazine Art Direction: Andang Kelana, Reza Mustar Design: Genoveva Hega Densana Medyani Editorial: Ardi Yunanto, Budi Warsito, Roy Thaniago, Ika Vantiani, Prijanto Hardjotaruno Publisher: ruangrupa

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EDITORIAL, DESIGN, AND PUBLICATION

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Page 60-63 Project Title: Blueprint of Indonesia’s Creative Economy Development Year: 2014 Art Direction: Julia Sarisetiati Artwork: Henry Foundation Design: Andang Kelana, Zulfikar Arief, JJ Adibrata, Rio Farabi, Syennie Valerie, Bobbyama Agam Illustration: Henry Foundation, Angga Cipta, Reza Mustar, Syennie Valerie Publisher: Ministry of Culture and Tourism of Indonesia

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EDITORIAL, DESIGN, AND PUBLICATION

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LIGHTS, CAMERA, AAAAANNDD.... ACTION!!!

Our production services include script writing, cinematography, editing, directing, producing, casting, location scouting, schedulling, and planning to ensure your production is a success.

We’ve worked on jobs large and small, so whether you require full-service video production or just need a freelance camera crew get in touch to see how we can help bring your vision from script to screen!

Page 65-67 Project Title: Anak Sabiran, di Balik Cahaya Gemerlapan (Sang Arsip) Year: 2013 Director: Fuad Fauji, Hafiz Rancajale, Mahardhika Yudha, Syaiful Anwar, & Misbach Yusa Biran Producer: Forum Lenteng INTERNATIONAL DOCUMENTARY & EXPERIMENTAL FILM FESTIVAL

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WHAT WE DO ; FILM AND VIDEO

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Page 69-71 Project Title: Tagline for Artistic Society Program Direction: Lukki Partogi and Deni Mulya DOP: Revaldi Muhammad Camera Operators: Budi Setiawan, Chamelia, Mohammad Fauzi, Naya Kartaadiredja, Omar Aryarindra, Revaldi Muhammad Sound Recordist: Fahmi Rossy Abdillah Editor: Maslay Producer: Ary Sendy

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FILM AND VIDEO

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Page 72-73 Project Title: A Conversation Story: UNESCO Asia-Pacific Awards for Cultural Heritage Conversation Year: 2014 Director: Ary Sendy Cameraman: Jimged Sound: Fahmi Rossy Abdillah Editor: Maslay Producer: RURU Corps

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FILM AND VIDEO

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Page 74-77 Project Title: Rakyat Berdaya: Tahu, Mampu, Awasi!

Year: 2014 Art Direction & Copywriting: Nastasha Abigail and Deasy Elsara Motion Graphic: Ricky Janitra Illustration: Marishka Soekarna Sound: Yudhi Arfani Producer: Maya

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FILM AND VIDEO

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SEBUAH FILEM PRODUKSI BERSAMA FORUM LENTENG, AKUMASSA DAN SAIDJAH FORUM

KOLABORASI PENYUTRADARAAN OLEH ANDANG KELANA | BADRUL “ROB” MUNIR | FUAD FAUJI | HAFIZ | SYAIFUL ANWAR

Page 78 Project Title: Naga yang Berjalan di atas Air Year: 2012 Director: Otty Widasari and Komunitas Djuanda Producer: Forum Lenteng, Akumassa, Komunitas Djuanda Page 79 Project Title: Dongeng Rangkas Year: 2012 Director: Andang Kelana, Badrul “ROB” Munir, Fuad Fauji, Hafiz, Syaiful Anwar Producer: Forum Lenteng, Akumassa, Saidjah Forum

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www.dongengrangkas.akumassa.org

@dongengrangkas

facebook.com/dongengrangkas.film

KOLABORASI Andang Kelana, Badrul Munir, Fuad Fauji, Hafiz, Syaiful Anwar KAMERA Syaiful Anwar, Fuad Fauji ASISTEN KAMERA Andang Kelana, Badrul Munir PEWAWANCARA Badrul Munir, Andang Kelana, Fuad Fauji, Helmi Darwan, Zainudin Dableng EDITOR Hafiz, Syaiful Anwar PENYELARAS SUARA H. Sutan Pamuncak PEWARNAAN Ari Dina Krestiawan DOKUMENTASI Badrul Munir, Fuad Fauji, Zainudin Dableng, Bima Mulia, Andang Kelana RISET Syaiful Anwar, Fuad Fauji, Badrul Munir, Litbang Akumassa MANAJER LAPANGAN Helmi Darwan PIMPINAN PRODUKSI Otty Widasari PRODUSER Hafiz Rancajale forumlenteng.org saidjahforum.org akumassa.org .jurnalfootage.net

FILM AND VIDEO

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Most of our installation is site-specific. Artwork is developed to add meaning to a place and to enhance the aesthetic experience of the public realm. Fulfill your ideas of installation with us: temporary or permanent, in public as well as private spaces— even interactive ones!

Page 81 Project Title: Mizone Adu Getol Ngumpulin Botol Year: 2013 Art Direction: Julia Sarisetiati, Reza Afisina Artwork: Iswanto Hartono, MG Pringgotono Illustration: Mushowir Bing

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WHAT WE DO ; INSTALLATION

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Page 82-85 Project Title: Chrome Open Spaces Year: 2012 Art Direction: Ade Darmawan Producer: Maya Production: Serrum and PinkyHaus

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INSTALLATION

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INSTALLATION

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Page 86-87 Project Title: OK. Video COMEDY - Jakarta International Video Festival Year: 2009 Art Direction: Hafiz Rancajale and Ade Darmawan Production: Serrum

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INSTALLATION

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Page 88-91 Project Title: Lonely Market Map Year: 2014 Artist: ruangrupa Production: ruangrupa

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INSTALLATION

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Page 94-97 Project Title: Otobursa Tumplekblek Year: 2012 Art Direction: Julia Sarisetiati, MG Pringgotono, Reza Afisina Artwork: Harry Waluyo, Eko Bimantoro, oomleo Copywriting: Ardi Yunanto and Roy Thaniago Production: Serrum

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INSTALLATION

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New to the business? Or just tired of old looks?

Let us transform you.

We do more than just logos and taglines.

We create identity.

We believe in the individuality of each client and therefore our designs are specific to you and reflect that which makes you unique. Our creative professionals bring your identity to life on products, print materials, packaging, websites, and more!

Page 97-99 Project Title: Event & poster archive (ruangrupa) Year: 2000 - 2014 Art Direction: ruangrupa

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WHAT WE DO; IDENTITY CREATION

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IDENTITY CREATION

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Page 100-101 Project Title: ruangrupa’s 10th Anniversary - Decompression #10 Year: 2010 Art Direction: Ade Darmawan and Indra Ameng Artwork: Bondi Goodboy Design: Ganda Permana, Ricky Janitra, Rio Farabi, Andang Kelana

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IDENTITY CREATION

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Page 102-103 Project Title: RRREC Fest The Showcase Year: 2013 Artwork and Design: Cut and Rescue

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Page 104-105 Project Title: Project Andini Year: 2012 Art Direction: Julia Sarisetiati Artwork and Design: Henry Foundation

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IDENTITY CREATION

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Page 106-111 Project Title: ARTE - Indonesia Arts Festival Year: 2014 Art Direction: Julia Sarisetiati Artwork: oomleo Design: Citra Eka Lamda Website: Andang Kelana

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IDENTITY CREATION

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IDENTITY CREATION

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IDENTITY CREATION

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Not sure you want to held a festival, ceremony, competition, party, concert or convention? Or not sure how to arrange your event professionaly? We know how to.

From developing the concept, budgeting, planning, coordinating, execution, cleaning up until reporting: trust us to do it for you.

Page 113-119 Project Title: RRREC Fest in the Valley Year: 2014 Art Direction: Indra Ameng and Keke Tumbuan

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WHAT WE DO; EVENT PROGRAMMING

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EVENT PROGRAMMING

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EVENT PROGRAMMING

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Page 120-121 Project Title: Workshop Screen Printing at RRREC Fest in the Valley Year: 2014 Art Direction: Indra Ameng and Keke Tumbuan Facilitator: Cut and Rescue

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EVENT PROGRAMMING

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Page 122 Project Title: Workshop Radio Streaming at RRREC Fest in the Valley Year: 2014 Facilitator: RURU Radio Page 123 Project Title: Talk Program in Collaboration with The Commission for Missing Persons and Victims of Violence (Kontras) Year: 2014 Facilitator: RRREC Fest

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Page 124-125 Project Title: Workshop Collage at RRREC Fest in the Valley Year: 2014 Art Direction: Indra Ameng and Keke Tumbuan Facilitator: Cut and Rescue and Marishka Soekarna

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EVENT PROGRAMMING

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Page 126-127 Project Title: Imaginary Character Workshop Year: 2015 Artist: Viviana Cardenas Facilitator: RURU Kids

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Please Contact RURU Corps manager to schedule meetings:

RURU Corps Tebet Timur Dalam Raya No.6 Jakarta Selatan 12820 Indonesia

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LOCATION MAP RURU AND DIRECTION FACTSHEET CORPS

CONTACT

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